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Der Spiegel

How one of Germany’s largest news publications increased editorial and production workflow efficiency using WoodWing’s publishing software.

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Simplified quality and process management for regulated industries

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Secure digital archiving and document management system

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Powerful integration suite for seamless connectivity and automation

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Efficient plugin for enhanced Adobe InDesign design workflows

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Finance

Modern document and quality management helps you manage risks and improve processes

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Healthcare

Always access the latest version of each process, protocol, guideline, or agreement

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Manufacturing

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How Bavaria significantly improved its global brand management.

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How value based care is changing healthcare and the continuum of care

How value based care is changing healthcare and the continuum of care

Total Quality Management (TQM): continuous process optimization for top products and services

Total Quality Management (TQM): continuous process optimization for top products and services

All you need to know about Digital Asset Management (DAM)

All you need to know about Digital Asset Management (DAM)

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Medium Rare

How Content Agency Medium Rare delivers better client experiences and outcomes with WoodWing.

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Why WoodWing

How we help

icon-woodwing-enterprise-information-management-eim

Enterprise Information Management

Take charge of your content and information with Enterprise Information Management

icon-woodwing-unlock-your-potential

Unlock your potential

Unlock your potential with WoodWing's innovative solutions

icon-woodwing-content-orchestration

Content Orchestration

Managing content at scale has never been easier or more profitable

Solutions

Content Creation

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Content Creation

Collaborate and create high-quality channel-neutral content

icon-woodwing-dam

Digital Asset Management

Manage and distribute digital assets for streamlined content

icon-woodwing-multichannel-publishing

Multichannel Publishing

Maximize reach with seamless multi-channel content publishing


Content Management

icon-logo-woodwing-document-management

Document Management

Centralize and control your documents, ensuring secure access

icon-woodwing-information-management

Information Management

Become more agile, reduce risks and benefit from available data

icon-woodwing-knowledge-management

Knowledge Management

Share knowledge for better collaboration and productivity

icon-woodwing-process-management

Process Management

Document and optimize business processes for greater efficiency

icon-logo-woodwing-quality-management

Quality Management

Ensure consistent and compliant quality standards for your organization


Content Services

icon-woodwing-creative-workflow-services

Creative Workflow Services

Unleash creative potential with tailored support from experts

icon-woodwing-digital-publishing-service

Digital Publishing Services

Enhance digital publishing strategy with expert services

icon-woodwing-integrations

App Integrations

Integrate WoodWing seamlessly into your existing tech stack

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WoodWing Cloud

Experience stress-free hosting, software maintenance, and more


FEATURED CONTENT PIECE

Der Spiegel

How one of Germany’s largest news publications increased editorial and production workflow efficiency using WoodWing’s publishing software.

Read this case
Products

Take charge of your content

WoodWing Studio

Streamlined content creation and multichannel publishing solution

WoodWing Studio

Collaborative content creation and multichannel publishing solution that simplifies workflows and streamlines production processes.

Assets Logo (base)

Enterprise-grade digital asset management for streamlined workflows

WoodWing Assets

Enterprise-grade digital asset management solution that streamlines your creative workflow and simplifies collaboration among team members.

WoodWing Swivle

Cloud-based DAM for seamless file management and collaboration

WoodWing Swivle

Cloud-based DAM solution for managing, sharing, and collaborating on digital files from anywhere and on any device.

WoodWing Scienta

Simplified quality and process management for regulated industries

WoodWing Scienta

Quality management platform for regulated industries that simplifies compliance, knowledge sharing, and collaboration.

WoodWing Xtendis

Secure digital archiving and document management system

WoodWing Xtendis

Digital archiving and document management system that allows organizations to store, manage, and access their digital assets securely.

Connect Logo (base)

Powerful integration suite for seamless connectivity and automation

WoodWing Connect

Powerful integration suite, including APIs, webhooks, plugins, and the best-in-class iPaaS solution (powered by Workato).

WoodWing Smart Styles

Efficient plugin for enhanced Adobe InDesign design workflows

WoodWing Smart Styles

Plugin for Adobe InDesign that streamlines design workflows by allowing designers to apply predefined styles quickly.

Industries

We know your challenges

icon-woodwing-agencies

Agencies

Optimized workflow, improved collaboration, and brand consistency

icon-woodwing-finance

Finance

Modern document and quality management helps you manage risks and improve processes

icon-woodwing-franchise

Franchise

Ensure unity with document, quality, and knowledge management

icon-woodwing-healthcare

Healthcare

Always access the latest version of each process, protocol, guideline, or agreement

icon-logo-woodwing-housing-corporations

Housing Corporations

Document management from context, always up-to-date, complete and accurate documents

icon-woodwing-manufacturing

Manufacturing

Consistent branding, accelerated launches, and integrated content management

icon-woodwing-publishing

Publishing

Efficient content creation, collaboration, and multichannel publishing

icon-woodwing-retail-ecommerce

Retail & eCommerce

Streamlined catalog and marketing content production for faster time-to-market

icon-woodwing-transport-logistic

Trade & Logistics

Increase efficiency with process, document, and quality management

Featured content piece

Bavaria

How Bavaria significantly improved its global brand management.

Read this case
Inspiration

Learning centre

icon-woodwing-success-stories

Success Stories

Read success stories from trusted organizations that rely on WoodWing's solutions

icon-woodwing-ebooks-whitepapers

eBooks & Whitepapers

Dive into in-depth knowledge with our comprehensive digital publications

icon-logo-woodwing-videos

Videos

Lean back and enjoy one of our educational videos

icon-woodwing-events-and-webinars

Events & Webinars

Meet us in person or virtually at one of our events or webinars


Latest articles

How value based care is changing healthcare and the continuum of care

How value based care is changing healthcare and the continuum of care

Total Quality Management (TQM): continuous process optimization for top products and services

Total Quality Management (TQM): continuous process optimization for top products and services

All you need to know about Digital Asset Management (DAM)

All you need to know about Digital Asset Management (DAM)

View all blog articles

Featured content piece

Medium Rare

How Content Agency Medium Rare delivers better client experiences and outcomes with WoodWing.

Read this case
Company

About us

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About WoodWing

Discover our company's vision, mission, and innovative solutions

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Management Team

Meet the leaders driving WoodWing's success and growth

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Contact

Reach out to us for inquiries, support, and collaboration


Jobs & Press

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Job opportunities

Explore exciting career opportunities and join our team

icon-woodwing-press-release

Press releases

Stay updated with our latest company news and announcements


Partners

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Partners

Explore our partners for local support and expanded capabilities

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Become a partner

Join our global partner network and grow with us


Want to work for us?

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Contact us

Digital Asset Management

7 Minutes of reading

Success Story -
Cipla South Africa

How Cipla South Africa tackles decade-old challenges in content production processes with WoodWing Assets

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Results

  • Based on Cipla's calculation matrix, they are currently on a 98% saving in terms of production time and production costs.
  • The turnaround time for i.e. a brochure, from briefing to sign-off, has been reduced from months to days, and production time from weeks to hours.
  • At Cipla, 200 employees work with WoodWing Assets on a daily basis

 

Partner: APS

Used Product(s)
WoodWing Assets
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About the customer

Cipla South Africa (Cipla SA), owned by Cipla Global, strives to produce world-class medicine at affordable prices. It is the largest leading pharmaceutical company in South Africa by volume and third largest in value. With 25,000 employees across 44 manufacturing facilities worldwide, Cipla has emerged as one of the most respected pharmaceutical names across more than 100 countries. Their portfolio includes over 1000 products across wide range of therapeutic categories with one quality standard globally.

Challenge

Cipla develops both scheduled and over the counter medicines and pharmaceutical supplements. These medicines are supplied to pharmacies, hospitals and other key prescribers. These medicines are shipped with package inserts, which have to be printed and boxed with the medication and published online. Cipla also writes case studies, drafts medical forms and legal documentation and develops images and barcodes. In short, Cipla works with a large amount of content, while struggling to store it in a safe, centralized and structured manner. As a result, documents easily disappear or get lost in an unmanageable number of versions during the content creation and approval processes.  

Artwork production related documents used to live in email, disappear and/or die on desktops, it cost us valuable time and resources to assess the versions and find to conclude which version was correct and updated and who had access to it. We needed a safer, more efficient and cleaner line of communication.

 

Steven van Heerden, Manager Design & Digital at Cipla SA

The previous workflow existed of e-mailing Acrobat PDF’s, Microsoft Word- or Excel-files, annotating them, saving a copy on every desktop and forwarding or sending it back via e-mail. This meant lack of tracking and no version control, which resulted in a three-month turnaround time on average for i.e. a brochure and a two-week turnaround time on average for packaging files.

Cipla collaborates with many internal departments and external partners that work remotely. In order to successfully produce and store any form of content, it is crucial for Cipla to work with these co-workers as if they are present in the same room. The previous way of working emphasized the physical distance and thus caused lack of collaboration within and between all of the teams. These challenges were a major obstruction to the workflow.

Evaluation

Two years ago, Cipla acknowledged all of the challenges in the content development processes and was looking to change its course from focusing only on information archiving to actively managing the workflow.

Around the same time, Cipla met with APS, a WoodWing integration partner in South Africa, through a communal project. After a thorough evaluation of the challenges that Cipla was facing, APS advised the company to upgrade the existing workflow by deploying WoodWing’s Digital Asset Management system: WoodWing Assets.

Accordingly, Cipla’s IT - department looked into a more central approach for content management. The initial idea was to start using Microsoft’s SharePoint organization-wide. After four meetings, it became apparent that SharePoint did not support Cipla’s requirements, so they continued looking. (They were already running trial versions of WoodWing Assets because SharePoint did not meet their expectations as an asset manager).

WoodWing Assets fitted in perfectly with Cipla. According to Cipla, WoodWing Assets is easy and clean to install and provides quick onboarding time.  Also, the capability to mimic any workflow (and improve it in doing so) as well as the option to integrate the programs that Cipla was already using on a daily basis is beneficial. All that was needed, was a server and internet connection.

Implementation

Initially, getting the SAGA head office on board to overhaul the existing workflow with a completely new DAM-system proved to be a challenge. It was hard for the Manager of Design & Digital to sell the idea to the executive board, as implementing a new DAM-system created the idea that it would entail big changes and training. Once the head office approved the system after an explanation of how the company would benefit from WoodWing Assets, the implementation process was facilitated almost automatically.

We love WoodWing Assets. Everyone who actively interacts with Assets loves it. Internally we can’t do without it anymore and when we allow external agencies to work in Assets for collaborations on projects, it takes them less than thirty minutes to learn how to freely operate the solution. The more the staff can do in Assets, the happier they are.

 

Steven van Heerden, Manager Design & Digital at Cipla SA

During the first phase of the implementation, all of Cipla’s digital assets had to be labelled and tagged so the employees could benefit from a structured asset library. The assets and their accredited metadata were added and are still managed by each relevant department. The metadata have improved the accessibility and searchability of content. An example: when looking for all medicines with the same active ingredient, the exact name of these medicines had to be inserted manually. Most likely, one or more relevant medicines would be overlooked. With WoodWing Assets, all medicines can be found by searching only on that one active ingredient by virtue of the taxonomy and metadata options.

There are 200 people currently working, directly and indirectly, with WoodWing Assets within and with Cipla. These employees work in various departments, such as marketing, operations, legal and medical.

Cipla was impressed when we explained how fast WoodWing Assets could go live. The solution is user-friendly and has a clean and speedy installation process. It took a week from installment to configuration to training and finally using the solution.

 

Andrew Parrington, Director of Sales at APS

Results & benefits

  • The turnaround time for a brochure, from briefing to sign-off, has been reduced from months to days.
  • At Cipla, 200 employees work directly and indirectly with WoodWing Assets on a daily basis.
  • During the content production process, WoodWing Assets provides automatic version tracking. This means that every user has the accurate version of the document and controls accessibility for employees.
  • Document approvals used to take two weeks from sending to receiving back. This has been reduced to 24 hours.
  • Based on Cipla's calculation matrix, they are currently on a 98% saving in terms of production time and production costs.

One of the greatest advantages of WoodWing Assets for Cipla is the amount of time and the scope of work that has been saved with content production processes since the solution was installed. The turnaround time of a brochure or flyer from briefing to sign-off took three months on average. This turnaround time has been reduced to a few days. 

A number of the files written are sensitive and confidential, so having them saved locally by their staff without any control over who has access, has been a challenge for Cipla for years. It used to take three weeks to confirm whether file-versions were correct and accurate. This is now done automatically by WoodWing Assets. Documents are stored safely, yet accessible, regardless of the device from which the employees work.

All of our commercial production Standard Operational Procedures are currently under revision. The reason is that WoodWing Assets has raised the standard and scope of work. Colleagues could travel and this would have no effect on our production time.

 

Steven van Heerden, Manager Design & Digital at Cipla SA

Another major benefit for Cipla is that, because of the reduced amount of administration of assets, Cipla no longer needs to contract additional consultants during busy periods. Now intercontinental collaboration is easier than before.

Processes that Cipla has struggled with for years have now been resolved. Safety, speed and collaboration have been raised to a new standard and it has left Cipla hungry for further expansion.

We are currently looking into leveraging WoodWing Assets as our global backburn, from our head office in Bombay. Having all of our offices connected to one central commercial material production solution would be amazing.

 

Steven van Heerden, Manager Design & Digital at Cipla SA

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