Multichannel Content Creation
3 Minutes of reading
Success Story - El Comercio
- All channels and devices are served from within one fully transparent multi-channel workflow.
- The full integration into the existing environment increases the ROI of the system and the efficiency of the processes.
- The unified newsroom breaks down data silos - all data are accessible in one place.
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About the customer
Founded in 1839, Grupo El Comercio in Peru currently creates five daily newspapers and five magazines covering topics such as sports, politics, finance and current events. Each title has between two and four different regional versions. Grupo El Comercio sells over 1.2 million copies a day and employs more than 1.000 people. In Peru, Grupo el Comercio is the number one generator of web and tablet traffic.
The convergence of media required the modernization of our newsrooms. To cope with this challenge, we selected WoodWing Studio (former WoodWing Enterprise) as our new platform. One reason is the trust in the continued innovation capacity of WoodWing.
Cesar Correa, Director Editorial Systems
The silo way of working was the main obstacle in the migration to a true multi-channel publishing process. The publisher needed to modernize its production environment to implement a unified newsroom and an efficient multi-channel publishing workflow.
To create a state-of-the art environment for its news production and distribution, El Comercio decided to establish a unified newsroom to create print, online, tablet and mobile editions – replacing the group's legacy editorial system.
The new system should allow a transparent multi-channel publishing approach, enabling to serve all channels from within one single workflow. It should facilitate the creation of content by many external users. The system should be based on an open architecture, enabling rapid and transparent installation as well as integration with the group's entire software ecosystem. To ensure high availability, it should provide a stable and solid platform.
Grupo El Comercio evaluated various systems and conducted a live test with some shortlisted systems. In the end, the team selected WoodWing Studio as WoodWing's solution best met the requirements.
With its true multi-channel approach, the implementation of WoodWing Studio at Grupo El Comercio is a lighthouse project in the global newspaper industry.
Jorge Cieza de León, Corporate Manager at Hexas
Implementation / Integration
In close collaboration with Hexas, WoodWing´s Solution Partner in Peru, Grupo El Comercio installed WoodWing Studio for the newspapers in 2013. Based on the positive experience in its newspapers, El Comercio started to implement the system also for its magazines in 2014. WoodWing committed recourses and expertise to maximize the implementation experience. On average, the full implementation for each title was completed in three months time. The impact to the editorial group was minimal, at no time the timely production was compromised. The training of editors and designers took no longer than ten days.
Using WoodWing´s Smart Mover, El Comercio developed an integration of WoodWing Studio with the image retouching software Amendo, added to the workflow for an automated retouching step. Studio is also integrated with the page planning system JournalDesigner from dataplan. Content for the Drupal-based websites of some titles are published via the out-of-the-box integration of Studio with the WebCMS Drupal.
Results & benefits
- With the integrated newsroom and the multi-channel publishing capabilities of WoodWing Studio, the team serves all channels efficiently from within a single workflow.
- More than 400 editors and designers at Grupo El Comercio are using WoodWing Studio.
- Grupo El Comercio creates more than 550 pages per day using WoodWing Studio.
- Editors and directors can monitor the time-critical content creation in WoodWing Studio remotely via VPN.
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