Success Story - Flagship

Challenges

The existing workflow was costly and cumbersome – the team produced Nebraska Life in Adobe InDesign in a manual workflow. One employee was busy just managing the workflow, including the creation, editing and correction processes. Planning a new title, the publisher needed to find a system enabling cost and labor efficien production.

Evaluation

Planning the launch of Colorado Life, the publisher discovered that the production of the new title with a dedicated team was not feasible in an economical manner. The team was looking for a technology platform enabling the company to streamline the editorial and production process. The system should enable a transparent workflow across titles and locations. In addition to WoodWing Studio, the company evaluated another renowned publishing system, which proved to be too complex and cumbersome.

The installation of WoodWing Studio at Flagship Publishing shows that even small publishing houses can benefit from an efficient workflow system to set the stage for growth.

 

President of Sales at WoodWing's solution partner 

Implementation / Integration

The system was implemented by one of WoodWing´s partners in the U.S. From within Studio, the team generates the PDFs for the creation of tablet editions of both titles via Gtxcel.

Results & benefits

• Studio has proven to be an important asset for the sustainable growth of the small publishing house.
• Thanks to Studio, the team can produce its two successful titles in a highly profitable manner.
• The editorial management application of Studio allows the team to execute the page planning directly in the system.
• The attractive pricing and the feature set of Studio enabled the publisher to launch the new title in a cost-efficient way, leveraging existing resources.
• Administration and training efforts to manage both titles and locations were minimized.
• High production flexibility by sharing staff and expertise across the titles and locations.