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Der Spiegel

How one of Germany’s largest news publications increased editorial and production workflow efficiency using WoodWing’s publishing software.

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Modern document and quality management helps you manage risks and improve processes

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Always access the latest version of each process, protocol, guideline, or agreement

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Increase efficiency with process, document, and quality management


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Bavaria

How Bavaria significantly improved its global brand management.

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The ultimate guide to solid knowledge management

The ultimate guide to solid knowledge management

Research: AI's role in revolutionizing Digital Asset Management - Your insights needed

Research: AI's role in revolutionizing Digital Asset Management - Your insights needed

Publishers and brands: revolutionize content creation workflows with publishing software

Publishers and brands: revolutionize content creation workflows with publishing software

View all blog articles

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Medium Rare

How Content Agency Medium Rare delivers better client experiences and outcomes with WoodWing.

Read this case
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Why WoodWing

How we help

icon-woodwing-enterprise-information-management-eim

Enterprise Information Management

Take charge of your content and information with Enterprise Information Management

icon-woodwing-unlock-your-potential

Unlock your potential

Unlock your potential with WoodWing's innovative solutions

icon-woodwing-content-orchestration

Content Orchestration

Managing content at scale has never been easier or more profitable

Solutions

Content Creation

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Content Creation

Collaborate and create high-quality channel-neutral content

icon-woodwing-dam

Digital Asset Management

Manage and distribute digital assets for streamlined content

icon-woodwing-multichannel-publishing

Multichannel Publishing

Maximize reach with seamless multi-channel content publishing


Content Management

icon-logo-woodwing-document-management

Document Management

Centralize and control your documents, ensuring secure access

icon-woodwing-information-management

Information Management

Become more agile, reduce risks and benefit from available data

icon-woodwing-knowledge-management

Knowledge Management

Share knowledge for better collaboration and productivity

icon-woodwing-process-management

Process Management

Document and optimize business processes for greater efficiency

icon-logo-woodwing-quality-management

Quality Management

Ensure consistent and compliant quality standards for your organization


Content Services

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Creative Workflow Services

Unleash creative potential with tailored support from experts

icon-woodwing-digital-publishing-service

Digital Publishing Services

Enhance digital publishing strategy with expert services

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App Integrations

Integrate WoodWing seamlessly into your existing tech stack

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WoodWing Cloud

Experience stress-free hosting, software maintenance, and more


FEATURED CONTENT PIECE

Der Spiegel

How one of Germany’s largest news publications increased editorial and production workflow efficiency using WoodWing’s publishing software.

Read this case
Products

Take charge of your content

WoodWing Studio

Streamlined content creation and multichannel publishing solution

WoodWing Studio

Collaborative content creation and multichannel publishing solution that simplifies workflows and streamlines production processes.

Assets Logo (base)

Enterprise-grade digital asset management for streamlined workflows

WoodWing Assets

Enterprise-grade digital asset management solution that streamlines your creative workflow and simplifies collaboration among team members.

WoodWing Swivle

Cloud-based DAM for seamless file management and collaboration

WoodWing Swivle

Cloud-based DAM solution for managing, sharing, and collaborating on digital files from anywhere and on any device.

WoodWing Scienta

Simplified quality and process management for regulated industries

WoodWing Scienta

Quality management platform for regulated industries that simplifies compliance, knowledge sharing, and collaboration.

WoodWing Xtendis

Secure digital archiving and document management system

WoodWing Xtendis

Digital archiving and document management system that allows organizations to store, manage, and access their digital assets securely.

Connect Logo (base)

Powerful integration suite for seamless connectivity and automation

WoodWing Connect

Powerful integration suite, including APIs, webhooks, plugins, and the best-in-class iPaaS solution (powered by Workato).

WoodWing Smart Styles

Efficient plugin for enhanced Adobe InDesign design workflows

WoodWing Smart Styles

Plugin for Adobe InDesign that streamlines design workflows by allowing designers to apply predefined styles quickly.

Industries

We know your challenges

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Agencies

Optimized workflow, improved collaboration, and brand consistency

icon-woodwing-finance

Finance

Modern document and quality management helps you manage risks and improve processes

icon-woodwing-franchise

Franchise

Ensure unity with document, quality, and knowledge management

icon-woodwing-healthcare

Healthcare

Always access the latest version of each process, protocol, guideline, or agreement

icon-logo-woodwing-housing-corporations

Housing Corporations

Document management from context, always up-to-date, complete and accurate documents

icon-woodwing-manufacturing

Manufacturing

Consistent branding, accelerated launches, and integrated content management

icon-woodwing-publishing

Publishing

Efficient content creation, collaboration, and multichannel publishing

icon-woodwing-retail-ecommerce

Retail & eCommerce

Streamlined catalog and marketing content production for faster time-to-market

icon-woodwing-transport-logistic

Trade & Logistics

Increase efficiency with process, document, and quality management

Featured content piece

Bavaria

How Bavaria significantly improved its global brand management.

Read this case
Inspiration

Learning centre

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Success Stories

Read success stories from trusted organizations that rely on WoodWing's solutions

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eBooks & Whitepapers

Dive into in-depth knowledge with our comprehensive digital publications

icon-logo-woodwing-videos

Videos

Lean back and enjoy one of our educational videos

icon-woodwing-events-and-webinars

Events & Webinars

Meet us in person or virtually at one of our events or webinars


Latest articles

The ultimate guide to solid knowledge management

The ultimate guide to solid knowledge management

Research: AI's role in revolutionizing Digital Asset Management - Your insights needed

Research: AI's role in revolutionizing Digital Asset Management - Your insights needed

Publishers and brands: revolutionize content creation workflows with publishing software

Publishers and brands: revolutionize content creation workflows with publishing software

View all blog articles

Featured content piece

Medium Rare

How Content Agency Medium Rare delivers better client experiences and outcomes with WoodWing.

Read this case
Company

About us

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About WoodWing

Discover our company's vision, mission, and innovative solutions

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Management Team

Meet the leaders driving WoodWing's success and growth

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Contact

Reach out to us for inquiries, support, and collaboration


Jobs & Press

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Job opportunities

Explore exciting career opportunities and join our team

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Press releases

Stay updated with our latest company news and announcements


Partners

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Partners

Explore our partners for local support and expanded capabilities

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Become a partner

Join our global partner network and grow with us


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Contact us

Digital Asset Management

Multichannel Publishing

6 Minutes of reading

Success Story - Hoogvliet

How Dutch supermarket chain Hoogvliet reclaimed control of their marketing content and creative processes.

Shape
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Results

  • 40-50% time saving on brochure production.
  • Easier collaboration between central marketing and multiple creative agencies.
  • Increased creative control over marketing collateral.

Partner: Qonqord

Used Product(s)
WoodWing Assets WoodWing Studio
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About the customer

Hoogvliet is a Dutch supermarket chain, founded in 1968 in the village of the same name, now part of Rotterdam. One of the top ten supermarket chains in Holland, it boasts 71 stores and employs 6,000 staff.

Zuid-Holland is home to over 60 of these stores, attracting 1.1 million regular customers and making it the third biggest food retailer in the province.

In addition to its portfolio of physical stores, the chain also has an e-commerce site and mobile app for added convenience.

 

Challenge

Hoogvliet attracts customers through strong customer service, everyday value, and special offers. These offers are promoted across several channels including social media, email, online, in-app, and in-store.

Stores vary in size and smaller locations can’t take part in every special offer. So individual stores use weekly catalogs and point-of-sale materials to signpost shoppers to the offers they are participating in.

This presents a logistical challenge for the central marketing team, which needs to balance national campaigns and business-as-usual activity, with highly localized, time-sensitive promotions.

At any one time, Hoogvliet has four or five weekly catalogs in production, as well as POS materials that must match the catalog content in terms of product imagery and information.

This process involves input from numerous stakeholders, including in-house marketers, two external agencies (one for catalog design, one for POS), and individual store managers.

To improve productivity and reduce time-to-market and cost, the supermarket decided to explore digital transformation of their marketing activities.

Evaluation

Lacking in-house expertise in content orchestration, Hoogvliet approached workflow and software consultants, Qonqord, for help.

Consultant Joris De Jong wasted no time auditing their current processes and identifying opportunities for streamlining workflows.

He immediately spotted that Hoogvliet was hampered by manual processes for catalog production, including:

  • Manual data input.
  • Fully outsourced layout and design.
  • Poor asset management.
  • Asynchronous approval processes via email and PDF.

Hoogvliet wanted a streamlined system that they owned and could control, so they could continue to work with multiple creative suppliers, rather than being tied into a proprietary system belonging to an individual agency.

As a WoodWing solutions delivery partner, Qonqord knew WoodWing Assets and WoodWing Studio would deliver the process improvements, cost savings, and collaborative environment Hoogvliet needed.

Rather than simply replicate their existing processes, we thought ‘wouldn’t it be better for Hoogvliet to have a platform where they can create layouts, work on the content and gather feedback before sending it to their agency to finalize design’. That idea really appealed to them and - knowing the functionality available through WoodWing Assets and WoodWing Studio - that’s what we were able to deliver.


Joris De Jong, Workflow Consultant, Qonqord

Implementation

After implementing WoodWing solutions, integrated with EasyCatalog and Adobe InDesign, the supermarket chain has reclaimed control of its creative process and reduced time-to-market.

They’re now able to create a master data source that contains product and promotion information, push a button and automatically populate an InDesign catalog template.

The process pulls in product images from WoodWing Assets as their single-source-of-truth for product imagery and creates proof that all collaborators can view and feedback on within WoodWing Studio.

If product details change, Hoogvliet can amend the master data source and the catalog artwork is automatically updated with the changes.

Once agreed, the artwork is shared with their design agency, who finalizes the design.

Qonqord estimates that this has cut catalog production times by 40-50%, whilst bringing the initial production stages in-house has reduced outsourcing and agency costs.

Furthermore, the same data source feeds POS production with a separate agency - who also have access to WoodWing Assets - ensuring greater consistency between collateral produced remotely.

Working within the scope of the supermarket’s existing systems, Qonqord has delivered a future-proof system that can scale and grow when Hoogvliet is ready to take the next steps in their digital transformation.

Results & benefits

  • Increased creative control over marketing collateral.
  • 40-50% time saving on brochure production.
  • Easier collaboration between central marketing and multiple creative agencies.
  • No sacrifice of autonomy thanks to in-house ownership of processes, systems, and software.
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