Why WoodWing
Why WoodWing

How we help

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Enterprise Information Management

Take charge of your content and information with Enterprise Information Management

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Unlock your potential

Unlock your potential with WoodWing's innovative solutions

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Content Orchestration

Managing content at scale has never been easier or more profitable

Solutions
Solutions

Content Creation

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Content Creation

Collaborate and create high-quality channel-neutral content

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Digital Asset Management

Manage and distribute digital assets for streamlined content

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Multichannel Publishing

Maximize reach with seamless multi-channel content publishing


Content Management

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Document Management

Centralize and control your documents, ensuring secure access

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Information Management

Become more agile, reduce risks and benefit from available data

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Knowledge Management

Share knowledge for better collaboration and productivity

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Process Management

Document and optimize business processes for greater efficiency

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Quality Management

Ensure consistent and compliant quality standards for your organization


Content Services

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Creative Workflow Services

Unleash creative potential with tailored support from experts

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Digital Publishing Services

Enhance digital publishing strategy with expert services

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App Integrations

Integrate WoodWing seamlessly into your existing tech stack

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WoodWing Cloud

Experience stress-free hosting, software maintenance, and more


FEATURED CONTENT PIECE

Der Spiegel

How one of Germany’s largest news publications increased editorial and production workflow efficiency using WoodWing’s publishing software.

Read this case
Products
Products

Take charge of your content

WoodWing Studio

Streamlined content creation and multichannel publishing solution

Assets Logo (base)

Enterprise-grade digital asset management for streamlined workflows

WoodWing Swivle

Cloud-based DAM for seamless file management and collaboration

WoodWing Scienta

Simplified quality and process management for regulated industries

WoodWing Xtendis

Secure digital archiving and document management system

Connect Logo (base)

Powerful integration suite for seamless connectivity and automation

WoodWing Smart Styles

Efficient plugin for enhanced Adobe InDesign design workflows

Industries
Industries

We know your challenges

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Agencies

Optimized workflow, improved collaboration, and brand consistency

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Finance

Modern document and quality management helps you manage risks and improve processes

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Franchise

Ensure unity with document, quality, and knowledge management

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Healthcare

Always access the latest version of each process, protocol, guideline, or agreement

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Housing Corporations

Document management from context, always up-to-date, complete and accurate documents

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Manufacturing

Consistent branding, accelerated launches, and integrated content management

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Publishing

Efficient content creation, collaboration, and multichannel publishing

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Retail & eCommerce

Streamlined catalog and marketing content production for faster time-to-market

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Trade & Logistics

Increase efficiency with process, document, and quality management


Featured content piece

Bavaria

How Bavaria significantly improved its global brand management.

Read this case
Inspiration
Inspiration

Learning centre

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Success Stories

Read success stories from trusted organizations that rely on WoodWing's solutions

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eBooks & Whitepapers

Dive into in-depth knowledge with our comprehensive digital publications

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Videos

Lean back and enjoy one of our educational videos

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Events & Webinars

Meet us in person or virtually at one of our events or webinars


Latest articles

Building a knowledge-driven organizational culture – how does it work?

Building a knowledge-driven organizational culture – how does it work?

The ultimate guide to solid knowledge management

The ultimate guide to solid knowledge management

Research: AI's role in revolutionizing Digital Asset Management - Your insights needed

Research: AI's role in revolutionizing Digital Asset Management - Your insights needed

View all blog articles

Featured content piece

Medium Rare

How Content Agency Medium Rare delivers better client experiences and outcomes with WoodWing.

Read this case
Company
Company

About us

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About WoodWing

Discover our company's vision, mission, and innovative solutions

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Management Team

Meet the leaders driving WoodWing's success and growth

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Contact

Reach out to us for inquiries, support, and collaboration


Jobs & Press

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Job opportunities

Explore exciting career opportunities and join our team

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Press releases

Stay updated with our latest company news and announcements


Partners

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Partners

Explore our partners for local support and expanded capabilities

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Become a partner

Join our global partner network and grow with us


Want to work for us?

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Why WoodWing

How we help

icon-woodwing-enterprise-information-management-eim

Enterprise Information Management

Take charge of your content and information with Enterprise Information Management

icon-woodwing-unlock-your-potential

Unlock your potential

Unlock your potential with WoodWing's innovative solutions

icon-woodwing-content-orchestration

Content Orchestration

Managing content at scale has never been easier or more profitable

Solutions

Content Creation

icon-woodwing-content-creation

Content Creation

Collaborate and create high-quality channel-neutral content

icon-woodwing-dam

Digital Asset Management

Manage and distribute digital assets for streamlined content

icon-woodwing-multichannel-publishing

Multichannel Publishing

Maximize reach with seamless multi-channel content publishing


Content Management

icon-logo-woodwing-document-management

Document Management

Centralize and control your documents, ensuring secure access

icon-woodwing-information-management

Information Management

Become more agile, reduce risks and benefit from available data

icon-woodwing-knowledge-management

Knowledge Management

Share knowledge for better collaboration and productivity

icon-woodwing-process-management

Process Management

Document and optimize business processes for greater efficiency

icon-logo-woodwing-quality-management

Quality Management

Ensure consistent and compliant quality standards for your organization


Content Services

icon-woodwing-creative-workflow-services

Creative Workflow Services

Unleash creative potential with tailored support from experts

icon-woodwing-digital-publishing-service

Digital Publishing Services

Enhance digital publishing strategy with expert services

icon-woodwing-integrations

App Integrations

Integrate WoodWing seamlessly into your existing tech stack

icon-woodwing-cloud

WoodWing Cloud

Experience stress-free hosting, software maintenance, and more


FEATURED CONTENT PIECE

Der Spiegel

How one of Germany’s largest news publications increased editorial and production workflow efficiency using WoodWing’s publishing software.

Read this case
Products

Take charge of your content

WoodWing Studio

Streamlined content creation and multichannel publishing solution

WoodWing Studio

Collaborative content creation and multichannel publishing solution that simplifies workflows and streamlines production processes.

Assets Logo (base)

Enterprise-grade digital asset management for streamlined workflows

WoodWing Assets

Enterprise-grade digital asset management solution that streamlines your creative workflow and simplifies collaboration among team members.

WoodWing Swivle

Cloud-based DAM for seamless file management and collaboration

WoodWing Swivle

Cloud-based DAM solution for managing, sharing, and collaborating on digital files from anywhere and on any device.

WoodWing Scienta

Simplified quality and process management for regulated industries

WoodWing Scienta

Quality management platform for regulated industries that simplifies compliance, knowledge sharing, and collaboration.

WoodWing Xtendis

Secure digital archiving and document management system

WoodWing Xtendis

Digital archiving and document management system that allows organizations to store, manage, and access their digital assets securely.

Connect Logo (base)

Powerful integration suite for seamless connectivity and automation

WoodWing Connect

Powerful integration suite, including APIs, webhooks, plugins, and the best-in-class iPaaS solution (powered by Workato).

WoodWing Smart Styles

Efficient plugin for enhanced Adobe InDesign design workflows

WoodWing Smart Styles

Plugin for Adobe InDesign that streamlines design workflows by allowing designers to apply predefined styles quickly.

Industries

We know your challenges

icon-woodwing-agencies

Agencies

Optimized workflow, improved collaboration, and brand consistency

icon-woodwing-finance

Finance

Modern document and quality management helps you manage risks and improve processes

icon-woodwing-franchise

Franchise

Ensure unity with document, quality, and knowledge management

icon-woodwing-healthcare

Healthcare

Always access the latest version of each process, protocol, guideline, or agreement

icon-logo-woodwing-housing-corporations

Housing Corporations

Document management from context, always up-to-date, complete and accurate documents

icon-woodwing-manufacturing

Manufacturing

Consistent branding, accelerated launches, and integrated content management

icon-woodwing-publishing

Publishing

Efficient content creation, collaboration, and multichannel publishing

icon-woodwing-retail-ecommerce

Retail & eCommerce

Streamlined catalog and marketing content production for faster time-to-market

icon-woodwing-transport-logistic

Trade & Logistics

Increase efficiency with process, document, and quality management

Featured content piece

Bavaria

How Bavaria significantly improved its global brand management.

Read this case
Inspiration

Learning centre

icon-woodwing-success-stories

Success Stories

Read success stories from trusted organizations that rely on WoodWing's solutions

icon-woodwing-ebooks-whitepapers

eBooks & Whitepapers

Dive into in-depth knowledge with our comprehensive digital publications

icon-logo-woodwing-videos

Videos

Lean back and enjoy one of our educational videos

icon-woodwing-events-and-webinars

Events & Webinars

Meet us in person or virtually at one of our events or webinars


Latest articles

Building a knowledge-driven organizational culture – how does it work?

Building a knowledge-driven organizational culture – how does it work?

The ultimate guide to solid knowledge management

The ultimate guide to solid knowledge management

Research: AI's role in revolutionizing Digital Asset Management - Your insights needed

Research: AI's role in revolutionizing Digital Asset Management - Your insights needed

View all blog articles

Featured content piece

Medium Rare

How Content Agency Medium Rare delivers better client experiences and outcomes with WoodWing.

Read this case
Company

About us

icon-woodwing-about-woodwing

About WoodWing

Discover our company's vision, mission, and innovative solutions

icon-woodwing-management-team

Management Team

Meet the leaders driving WoodWing's success and growth

icon-woodwing-contact

Contact

Reach out to us for inquiries, support, and collaboration


Jobs & Press

icon-woodwing-job-opportunities

Job opportunities

Explore exciting career opportunities and join our team

icon-woodwing-press-release

Press releases

Stay updated with our latest company news and announcements


Partners

icon-woodwing-partners

Partners

Explore our partners for local support and expanded capabilities

icon-woodwing-become-a-partner

Become a partner

Join our global partner network and grow with us


Want to work for us?

Developer

Would you like to further develop your development skills? As our developer you will learn all about new techniques and innovations.

Join our team
Contact us

Digital Asset Management

6 Minutes of reading

Success Story - Ivela

How Italian lighting manufacturer Ivela streamlines marketing and collaboration with WoodWing Assets.

Shape
success-story-logo-ivela
Results

  • Faster access to assets for higher operational efficiency
  • Automated catalog production, saving a week per month of design time
  • Improved collaboration and distribution of assets to partners

 

Partner: GMDE

Used Product(s)
WoodWing Assets
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About the customer

Ivela is an Italian lighting design and manufacturing company, selling products and services via a network of partners across Italy and beyond. With over 35 years of experience supplying the B2B market, Ivela provides designers and retailers with products, product specification sheets, and technical drawings, so they can elevate client spaces through bespoke architectural lighting solutions.

Founded in 1986, Ivela operates through two brands. Ialux is dedicated to the production, marketing, and sale of lighting products for the high-end cruise ship sector, while Aria focuses on the retail, hospitality, and residential sectors.

Ivela has particular expertise in R&D, engineering, manufacturing, and product management. All of Ivela’s products and components are sourced and manufactured in the design capital of Italy, and all products are designed and manufactured in-house at their extensive manufacturing plant on the outskirts of Milan.

Challenge

Ivela needs to manage a significant volume of digital assets across numerous departments. Their design team needs to collaborate on technical drawings in-house, finalizing complex graphics that are critical to customer success. Then they need to share these assets - technical drawings, designs, and concepts - with their customers and extensive installation partner network.

One of the main difficulties encountered in the past has undoubtedly been the findability and usability of corporate assets, both from a research and archival standpoint.

Valentina Bonvini, Marketing Communication Manager

The brand also commissions and undertakes product photography for marketing purposes. It also produces a biannual printed catalog and extensive online listings comprising both product imagery and technical drawings.

Additionally, they contribute to design libraries and maintain their own archive, providing long-term access to designs. ‘In recent years the archive has increased quite a bit in terms of volume, so we will certainly continue in this direction,’ says Bonvini.

Given the business-critical nature of their digital assets, Ivela’s leadership team recognized that improving their digital asset management would improve their overall business performance - from operational efficiency to brand reputation and customer satisfaction.

Up until this point, Ivela had used shared folders on a local server to manage their digital assets. But this posed significant problems and inefficiencies.

Searching for an image or product sheet required staff to search folder by folder until they found it. While sharing assets with clients - technical drawings, photographs, presentations, photometric curves, etc - meant sending them via email, FTP site, or DropBox.

It was very easy to introduce it into business processes as it was very performant and adaptable to our needs.

Valentina Bonvini, Marketing Communication Manager

Evaluation

Ivela engaged GMDE - an Italian software consultancy known for its expertise in publishing solutions - to help them evaluate and implement a new digital asset management solution.

Ivela needed a DAM system that could:

  • provide plenty of storage space for their growing archive
  • link to their Product Information Management system to automate marketing processes
  • improve digital asset discoverability by providing quick and intuitive ways to find files
  • allow for the easy sharing of digital assets with customers and partners via online links
  • create a centralized, single source of truth for all departments to use and access

GMDE is a part of WoodWing’s approved partner network and immediately identified WoodWing Assets as an ideal solution for Ivela’s use case.

Ivela evaluated the recommended tool based on the simplicity of use, explains Ivela’s Marketing Communication Manager, Valentia Bonvini. ‘Given the pressing need to obtain a useful tool for both design and development, we evaluated a software solution that, in our opinion, was as simple and complete as possible.

Results

WoodWing Assets performs well against all of Ivela’s criteria. Valentina Bonvini explains some of the many benefits the business is leveraging for improved performance.

success-story-body-woodwing-assets

Among the most appreciated features are definitely the storage space, the organizational simplicity, and especially the ease with which it can be linked to our custom PIM.

Valentina Bonvini, Marketing Communication Manager

PIM integration

‘The integration of Woodwing Assets with our PIM supports the efficient publication of product information both on websites and in catalogs and brochures typeset with Indesign. It makes all the daily activities of the marketing department easier.’

‘The link to our custom PIM has solved as many communication issues as possible while also reducing the error margins related to technical information reported on product sites.’

Improved digital asset discoverability

‘The introduction of WoodWing Assets has made it possible to significantly streamline the process of identifying assets dedicated to each need and project.’

‘The ability to have a single reference for information retrieval has been of paramount importance in streamlining processes while avoiding waste of time and energy.’

‘To date, we can find information more easily for both internal and external stakeholders. The ease with which they can be sent has been a further step forward in the almost extemporaneous processing of requests.’

Easy sharing of digital assets

‘The generation of [sharing] links for posting material is one of the levers that allowed us to sponsor it at the time of selection. This enabled us to solve many problems in sending even very data-intensive material.’

Single source of truth

‘The real plus is having a single tool to refer to. For each inquiry, information, research, etc, we always know who to turn to. From our point of view, it has been crucial in implementing certain processes and generating procedures to simplify the passage of information internally and externally. That is why we feel we would recommend such a tool to anyone, depending on their business needs.’

  • Faster access to assets for higher operational efficiency
  • Automated catalog production, saving a week per month of design time
  • Improved collaboration and distribution of assets to partners
  • Single source of truth for all departments and colleagues
  • Enhanced ability to archive and retrieve assets
  • Better internal and external communication.
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"Among the most appreciated features are the storage space, the simplicity, and the ease with which it can be linked to our custom PIM"

Valentina Bonvini
Marketing Communication Manager
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