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Centralize and control your documents, ensuring secure access

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WoodWing Cloud

Experience stress-free hosting, software maintenance, and more


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Der Spiegel

How one of Germany’s largest news publications increased editorial and production workflow efficiency using WoodWing’s publishing software.

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WoodWing Studio

Streamlined content creation and multichannel publishing solution

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Enterprise-grade digital asset management for streamlined workflows

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Cloud-based DAM for seamless file management and collaboration

WoodWing Scienta

Software to collaborate on quality and have control over and maximize the benefits of the knowledge present in your organization.

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Secure digital archiving and document management system

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Powerful integration suite for seamless connectivity and automation

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Efficient plugin for enhanced Adobe InDesign design workflows

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Agencies

Optimized workflow, improved collaboration, and brand consistency

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Finance

Modern document and quality management helps you manage risks and improve processes

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Franchise

Ensure unity with document, quality, and knowledge management

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Healthcare

Always access the latest version of each process, protocol, guideline, or agreement

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Housing Corporations

Document management from context, always up-to-date, complete and accurate documents

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Manufacturing

Consistent branding, accelerated launches, and integrated content management

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Publishing

Efficient content creation, collaboration, and multichannel publishing

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Retail & eCommerce

Streamlined catalog and marketing content production for faster time-to-market

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Trade & Logistics

Increase efficiency with process, document, and quality management


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Bavaria

How Bavaria significantly improved its global brand management.

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How to use AI in your organization: the necessity of AI governance (and an AI Handbook)

How to use AI in your organization: the necessity of AI governance (and an AI Handbook)

Everything about ISO – usefulness, necessity, pitfalls and success factors

Everything about ISO – usefulness, necessity, pitfalls and success factors

“Others got a headache just thinking about meta data, I saw potential for streamlining tasks”

“Others got a headache just thinking about meta data, I saw potential for streamlining tasks”

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Medium Rare

How Content Agency Medium Rare delivers better client experiences and outcomes with WoodWing.

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Why WoodWing

How we help

icon-woodwing-enterprise-information-management-eim

Enterprise Information Management

Take charge of your content and information with Enterprise Information Management

icon-woodwing-unlock-your-potential

Unlock your potential

Unlock your potential with WoodWing's innovative solutions

icon-woodwing-content-orchestration

Content Orchestration

Managing content at scale has never been easier or more profitable

Solutions

Content Creation

icon-woodwing-content-creation

Content Creation

Collaborate and create high-quality channel-neutral content

icon-woodwing-dam

Digital Asset Management

Manage and distribute digital assets for streamlined content

icon-woodwing-multichannel-publishing

Multichannel Publishing

Maximize reach with seamless multi-channel content publishing


Content Management

icon-logo-woodwing-document-management

Document Management

Centralize and control your documents, ensuring secure access

icon-woodwing-information-management

Information Management

Become more agile, reduce risks and benefit from available data

icon-woodwing-knowledge-management

Knowledge Management

Bring knowledge and people together to work on quality

icon-woodwing-process-management

Process Management

Organize and describe processes in a way that everyone can use

icon-logo-woodwing-quality-management

Quality Management

Ensure together that you do the right things, and do them well


Content Services

icon-woodwing-creative-workflow-services

Creative Workflow Services

Unleash creative potential with tailored support from experts

icon-woodwing-digital-publishing-service

Digital Publishing Services

Enhance digital publishing strategy with expert services

icon-woodwing-integrations

App Integrations

Integrate WoodWing seamlessly into your existing tech stack

icon-woodwing-cloud

WoodWing Cloud

Experience stress-free hosting, software maintenance, and more


FEATURED CONTENT PIECE

Der Spiegel

How one of Germany’s largest news publications increased editorial and production workflow efficiency using WoodWing’s publishing software.

Read this case
Products

Take charge of your content

WoodWing Studio

Streamlined content creation and multichannel publishing solution

WoodWing Studio

Collaborative content creation and multichannel publishing solution that simplifies workflows and streamlines production processes.

Assets Logo (base)

Enterprise-grade digital asset management for streamlined workflows

WoodWing Assets

Enterprise-grade digital asset management solution that streamlines your creative workflow and simplifies collaboration among team members.

WoodWing Swivle

Cloud-based DAM for seamless file management and collaboration

WoodWing Swivle

Cloud-based DAM solution for managing, sharing, and collaborating on digital files from anywhere and on any device.

WoodWing Scienta

Software to collaborate on quality and have control over and maximize the benefits of the knowledge present in your organization.

WoodWing Scienta

Quality management platform for regulated industries that simplifies compliance, knowledge sharing, and collaboration.

WoodWing Xtendis

Secure digital archiving and document management system

WoodWing Xtendis

Digital archiving and document management system that allows organizations to store, manage, and access their digital assets securely.

Connect Logo (base)

Powerful integration suite for seamless connectivity and automation

WoodWing Connect

Powerful integration suite, including APIs, webhooks, plugins, and the best-in-class iPaaS solution (powered by Workato).

WoodWing Smart Styles

Efficient plugin for enhanced Adobe InDesign design workflows

WoodWing Smart Styles

Plugin for Adobe InDesign that streamlines design workflows by allowing designers to apply predefined styles quickly.

Industries

We know your challenges

icon-woodwing-agencies

Agencies

Optimized workflow, improved collaboration, and brand consistency

icon-woodwing-finance

Finance

Modern document and quality management helps you manage risks and improve processes

icon-woodwing-franchise

Franchise

Ensure unity with document, quality, and knowledge management

icon-woodwing-healthcare

Healthcare

Always access the latest version of each process, protocol, guideline, or agreement

icon-logo-woodwing-housing-corporations

Housing Corporations

Document management from context, always up-to-date, complete and accurate documents

icon-woodwing-manufacturing

Manufacturing

Consistent branding, accelerated launches, and integrated content management

icon-woodwing-publishing

Publishing

Efficient content creation, collaboration, and multichannel publishing

icon-woodwing-retail-ecommerce

Retail & eCommerce

Streamlined catalog and marketing content production for faster time-to-market

icon-woodwing-transport-logistic

Trade & Logistics

Increase efficiency with process, document, and quality management

Featured content piece

Bavaria

How Bavaria significantly improved its global brand management.

Read this case
Inspiration

Learning centre

icon-woodwing-success-stories

Success Stories

Read success stories from trusted organizations that rely on WoodWing's solutions

icon-woodwing-ebooks-whitepapers

eBooks & Whitepapers

Dive into in-depth knowledge with our comprehensive digital publications

icon-logo-woodwing-videos

Videos

Lean back and enjoy one of our educational videos

icon-woodwing-events-and-webinars

Events & Webinars

Meet us in person or virtually at one of our events or webinars


Latest articles

How to use AI in your organization: the necessity of AI governance (and an AI Handbook)

How to use AI in your organization: the necessity of AI governance (and an AI Handbook)

Everything about ISO – usefulness, necessity, pitfalls and success factors

Everything about ISO – usefulness, necessity, pitfalls and success factors

“Others got a headache just thinking about meta data, I saw potential for streamlining tasks”

“Others got a headache just thinking about meta data, I saw potential for streamlining tasks”

View all blog articles

Featured content piece

Medium Rare

How Content Agency Medium Rare delivers better client experiences and outcomes with WoodWing.

Read this case
Company

About us

icon-woodwing-about-woodwing

About WoodWing

Discover our company's vision, mission, and innovative solutions

icon-woodwing-management-team

Management Team

Meet the leaders driving WoodWing's success and growth

icon-woodwing-contact

Contact

Reach out to us for inquiries, support, and collaboration


Jobs & Press

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Job opportunities

Explore exciting career opportunities and join our team

icon-woodwing-press-release

Press releases

Stay updated with our latest company news and announcements


Partners

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Partners

Explore our partners for local support and expanded capabilities

icon-woodwing-become-a-partner

Become a partner

Join our global partner network and grow with us


Want to work for us?

Developer

Would you like to further develop your development skills? As our developer you will learn all about new techniques and innovations.

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Contact us

Digital Asset Management

4 Minutes of reading

Success Story -
La Anonima

How Argentinian supermarket chain La Anonima accelerates its marketing strategy with DAM.

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Benefits

  • Increased productivity in an extremely fast-moving product landscape.
  • Improved collaboration with external agencies, delivering time-savings and faster time-to-market.
  • Enhanced ability to deliver localized marketing strategy and materials.

Used Product(s)
WoodWing Assets
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About the customer

La Anonima is Argentina’s fourth-largest supermarket by market share. Boasting a proud 113-year history, the business has 165 stores in 85 cities, from Goya in the north to the world’s most southerly city, Ushuaia. Traditionally found in small and medium-sized towns, La Anonima serves local customers from neighborhood stores.

Six years ago, La Anonima started an e-commerce site for non-grocery items like tech and homeware. In 2020, they expanded this to include their full product range, including groceries.

Today, La Anonima promote their products through a combination of their e-commerce site, localized printed catalogs in-store, and via social media. This content is delivered by an in-house team, working in partnership with several external agencies.

Before WoodWing, we had manual processes for catalog production and assets weren’t well managed. Everything we needed, we had to ask the agency for. I knew that represented an opportunity for improvement. 

 

Santiago Passeron, Executive Director of E-commerce and Marketing, La Anonima

 

Challenge

Like many large supermarkets, La Anonima has efficient processes and IT solutions to manage the logistics of running a national chain of stores.

However, their marketing and e-commerce processes weren’t so streamlined. They were using outdated, inefficient systems within a complex, manual workflow. This was costing the business productivity, money, and speed-to-market.

This problem was exacerbated by Argentina’s highly regulated FMCG landscape, which often sees suppliers developing new versions of old products. This created a high turnover of products and their related assets, such as imagery, product descriptions, and prices.

Furthermore, the chain has different offers in different regions of the country, requiring localization of marketing materials like flyers and POS. La Anonmia was working with external agencies to manually produce five localized catalogs per week.

This is in addition to national campaign materials, and managing the timely processing of product information, imagery, and promotional artwork to their e-commerce store.

Stakeholders involved in this process include the ten-person central marketing team, store managers, merchandisers, and 20-30 agency staff.

Without a centralized repository for the storage, search, retrieval, and reuse of assets, staff were frustrated. It was harder than it should be to track down and identify the right assets for each job.

Additionally, collaborating with external agencies was more time-consuming than necessary, using outdated email and file transfer to sign-off artwork.

We needed a single source of truth for our product imagery and artwork. We were very good at managing transactional data but not so good with creative assets.

 

Santiago Passeron, Executive Director of E-commerce and Marketing, La Anonima

Evaluation

When Santiago Passeron joined the business as Marketing Director, he spotted immediate room for improvement in the way they manage their assets.

Like most of the retail sector, supermarkets are realizing that assets need to be managed more strategically in the new era of e-commerce and multi-channel marketing.

However, not many supermarkets have solved this problem yet and there are few comparator organizations to benchmark against. So Santiago had to look outside the sector for inspiration.

On the recommendation of one of La Anonima’s creative agencies, Santiago reached out to a local software consultant with expertise in the publishing industry.

With the need to regularly produce complex, time-sensitive content across web and print, supermarket marketing workflows share similarities with publishing. So it made sense to draw on best practices from that sector.

Their consultant was able to present various software options for consideration - including WoodWing Assets – as well as recommending integrations to create a more streamlined creative workflow.

  • After considering 10-12 products, La Anonima decided WoodWing best met their needs for:
  • A secure, scalable, and intuitive way to manage their assets.
  • Integration with project management software and Adobe Creative Suite for collaborative content creation.
  • Integrations with other software – such as PIM – to build automated workflows in the future.
  • Creating a shared workspace for internal and external collaborators.

Now we have WoodWing Assets, everyone knows where to get the assets they need and they know they’re the correct version. This is especially important with colleagues working remotely at the moment.

 

Santiago Passeron, Executive Director of E-commerce and Marketing, La Anonima

Results & benefits

  • Increased productivity in an extremely fast-moving product landscape.
  • Less time and energy wasted on frustrating tasks like tracking down images, version control, and file transfer.
  • Improved collaboration with external agencies, delivering time-savings and faster time-to-market.
  • Enhanced ability to deliver localized marketing strategy and materials.
  • Capacity for further integrations to deliver more efficiencies and automation in the future.
  • Invaluable centralized resource and single-source-of-truth for dispersed staff working from home during the pandemic.
  • Improved locally produced marketing collateral thanks to access to approved and up-to-date marketing assets.
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"Among the most appreciated features are the storage space, the simplicity, and the ease with which it can be linked to our custom PIM"

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Marketing Communication Manager
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