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How one of Germany’s largest news publications increased editorial and production workflow efficiency using WoodWing’s publishing software.

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How Bavaria significantly improved its global brand management.

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Everything you need to know about risk management

Who determines the future of content: AI or you?

Who determines the future of content: AI or you?

Visiting WoodWing Uncovered – ‘Dare to Discover’

Visiting WoodWing Uncovered – ‘Dare to Discover’

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Why WoodWing

How we help

icon-woodwing-enterprise-information-management-eim

Enterprise Information Management

Take charge of your content and information with Enterprise Information Management

icon-woodwing-unlock-your-potential

Unlock your potential

Unlock your potential with WoodWing's innovative solutions

icon-woodwing-content-orchestration

Content Orchestration

Managing content at scale has never been easier or more profitable

Solutions

Content Creation

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Content Creation

Collaborate and create high-quality channel-neutral content

icon-woodwing-dam

Digital Asset Management

Manage and distribute digital assets for streamlined content

icon-woodwing-multichannel-publishing

Multichannel Publishing

Maximize reach with seamless multi-channel content publishing


Content Management

icon-logo-woodwing-document-management

Document Management

Centralize and control your documents, ensuring secure access

icon-woodwing-information-management

Information Management

Become more agile, reduce risks and benefit from available data

icon-woodwing-knowledge-management

Knowledge Management

Bring knowledge and people together to work on quality

icon-woodwing-process-management

Process Management

Organize and describe processes in a way that everyone can use

icon-logo-woodwing-quality-management

Quality Management

Ensure together that you do the right things, and do them well


Content Services

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Creative Workflow Services

Unleash creative potential with tailored support from experts

icon-woodwing-digital-publishing-service

Digital Publishing Services

Enhance digital publishing strategy with expert services

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App Integrations

Integrate WoodWing seamlessly into your existing tech stack

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WoodWing Cloud

Experience stress-free hosting, software maintenance, and more


FEATURED CONTENT PIECE

Der Spiegel

How one of Germany’s largest news publications increased editorial and production workflow efficiency using WoodWing’s publishing software.

Read this case
Products

Take charge of your content

WoodWing Studio

Streamlined content creation and multichannel publishing solution

WoodWing Studio

Collaborative content creation and multichannel publishing solution that simplifies workflows and streamlines production processes.

Assets Logo (base)

Enterprise-grade digital asset management for streamlined workflows

WoodWing Assets

Enterprise-grade digital asset management solution that streamlines your creative workflow and simplifies collaboration among team members.

WoodWing Swivle

Cloud-based DAM for seamless file management and collaboration

WoodWing Swivle

Cloud-based DAM solution for managing, sharing, and collaborating on digital files from anywhere and on any device.

WoodWing Scienta

Software to collaborate on quality and have control over and maximize the benefits of the knowledge present in your organization.

WoodWing Scienta

Quality management platform for regulated industries that simplifies compliance, knowledge sharing, and collaboration.

WoodWing Xtendis

Secure digital archiving and document management system

WoodWing Xtendis

Digital archiving and document management system that allows organizations to store, manage, and access their digital assets securely.

Connect Logo (base)

Powerful integration suite for seamless connectivity and automation

WoodWing Connect

Powerful integration suite, including APIs, webhooks, plugins, and the best-in-class iPaaS solution (powered by Workato).

WoodWing Smart Styles

Efficient plugin for enhanced Adobe InDesign design workflows

WoodWing Smart Styles

Plugin for Adobe InDesign that streamlines design workflows by allowing designers to apply predefined styles quickly.

Industries

We know your challenges

icon-woodwing-agencies

Agencies

Optimized workflow, improved collaboration, and brand consistency

icon-woodwing-finance

Finance

Modern document and quality management helps you manage risks and improve processes

icon-woodwing-franchise

Franchise

Ensure unity with document, quality, and knowledge management

icon-woodwing-healthcare

Healthcare

Always access the latest version of each process, protocol, guideline, or agreement

icon-logo-woodwing-housing-corporations

Housing Corporations

Document management from context, always up-to-date, complete and accurate documents

icon-woodwing-manufacturing

Manufacturing

Consistent branding, accelerated launches, and integrated content management

icon-woodwing-publishing

Publishing

Efficient content creation, collaboration, and multichannel publishing

icon-woodwing-retail-ecommerce

Retail & eCommerce

Streamlined catalog and marketing content production for faster time-to-market

icon-woodwing-transport-logistic

Trade & Logistics

Increase efficiency with process, document, and quality management

Featured content piece

Bavaria

How Bavaria significantly improved its global brand management.

Read this case
Inspiration

Learning centre

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Success Stories

Read success stories from trusted organizations that rely on WoodWing's solutions

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eBooks & Whitepapers

Dive into in-depth knowledge with our comprehensive digital publications

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Videos

Lean back and enjoy one of our educational videos

icon-woodwing-events-and-webinars

Events & Webinars

Meet us in person or virtually at one of our events or webinars


Latest articles

Everything you need to know about risk management

Everything you need to know about risk management

Who determines the future of content: AI or you?

Who determines the future of content: AI or you?

Visiting WoodWing Uncovered – ‘Dare to Discover’

Visiting WoodWing Uncovered – ‘Dare to Discover’

View all blog articles

Featured content piece

Medium Rare

How Content Agency Medium Rare delivers better client experiences and outcomes with WoodWing.

Read this case
Company

About us

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About WoodWing

Discover our company's vision, mission, and innovative solutions

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Management Team

Meet the leaders driving WoodWing's success and growth

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Contact

Reach out to us for inquiries, support, and collaboration


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Job opportunities

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Press releases

Stay updated with our latest company news and announcements


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Partners

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Multichannel Publishing

6 Minutes of reading

Success Story - NTvG

How medical journal NTvG leverages structured content with WoodWing Studio.

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Results

  • Long-term production costs reduced by redundancy of external parties
  • Medical articles in Word are automatically turned into digital articles
  • NTvG has full control of their design- and production process
  • Freedom to publish content to different channels at any time
  • Overall improvement of internal communication, planning and efficienc

 

Partner: Qonqord

Used Product(s)
WoodWing Studio
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About the customer

Nederlands Tijdschrift voor Geneeskunde (NTvG) is the Dutch national journal for medicine, which publishes scientific research articles. Since its first issue in 1857, the journal has been published every week without fail. The NTvG is produced by a fully independent and non-profit organization existing of doctors called the ‘Union NTvG’. The NTvG now offers a weekly print journal, a website and an online newsletter.

The weekly print issue of NTvG has over 17,000 subscribers, the website has almost 300,000 unique visitors per month, and the weekly newsletter is sent to over 12,000 subscribers.

Challenge

Like many publishers, NTvG traditionally focused on complete print issues first. Around eight to ten years ago this changed, when NTvG decided to make the shift from being a print-first organization to an online-first organization. 

The process was lengthy due to the fact that the external contributors – medical experts – were delivering content in the form of Word doc files via Editorial Manager, a de facto system for manuscript submission for scholarly journals, books and other publications. To transfer these articles from the Word docs to the NTvG journals, two external companies had to be involved in styling, tagging and converting the Word content into a channel-neutral XML format.

Only then, this XML content could be used to publish the articles onto NTvG’s Drupal website, and to start the actual print content production in Adobe InDesign. The process was labor-intensive and production could not be managed centrally. Also, due to an outdated setup, it was not possible to extend the XML styling.

To be able to publish and repurpose content across multiple channels easily, NTvG clearly needed a tool that would automate the process of ingesting Word content, and at the same time provide ultimate flexibility in publishing that content to print and digital channels.

Nowadays differentiation of your communication channels is crucial to reach your target group. WoodWing Studio (former Enterprise Aurora) made this process ten times easier.

Marcel Adriaanse, Projectmanager at NTvG 

Evaluation

NTvG had already been introduced to WoodWing solutions through an external design party and started to talk to Qonqord, implementation partner of WoodWing. The need for a workflow-enhancing solution was evident, so a few different systems were compared. It was Enterprise Aurora’s flexibility, scalability and seamless integration with Adobe InDesign that convinced NTvG. Along with Qonqord’s tailored approach, enthusiasm and long-term vision, NTvG was confident in their choice of WoodWing Studio and started implementation.Implementation

The implementation process started in November 2017 when Qonqord provided NTvG with a proof of concept. Based on the proof of concept, Qonqord helped NTvG to implement WoodWing Studio with all of their desired integrations. NTvG chose to use Studio in a private cloud setup, which means that IT support can be outsourced to Qonqord. NTvG also directly benefits from any updates or innovations that Qonqord implements, without having to actively purchase and install these updates themselves.

There were various aspects that needed to be considered for implementation. One being how to convert Word content from the Editorial Manager into a structured digital article automatically. This hurdle was overcome by developing Word templates for content creators to use and have WoodWing Studio automatically convert the Word files into structured digital articles. These digital articles contain many components that make up the story – title, body, images, literature lists and so on – and can easily be published to any offline or online channel at the click of a button.

For the print issues, NTvG’s design team and Qonqord joined forces to develop and implement a number of new InDesign templates with different layouts, depending on the type of content or story to be published. The overhaul of the workflow offered a perfect opportunity to implement a completely new design too.

WoodWing Studio went live with NTvG in April 2018. Adriaanse, who was in charge of the implementation process at NTvG, described it as an “intense, but smooth process”.

The biggest challenge during the implementation process was how to continue to publish NTvG’s weekly print journal, while completely overhauling the existing workflow.

 

Jeroen Goemans, CEO at Qonqord 

Results

Prior to the implementation of WoodWing Studio, the production workflows required a lot of manual work and involved multiple external parties. It was a challenge to stick to the deadline of publishing one print issue per week meanwhile ensuring a continuous flow of digital content. Now NTvG can now meet the production deadline with ease and publish digital articles to multiple channels on the fly.

The implementation of WoodWing Studio has largely automated the previously lengthy and inefficient process. In a snap, Word files are ingested and converted into digital articles in the Studio editor, taking costly external parties out of the equation. 

After a quick content review, NTvG can directly publish a digital article onto its Drupal website, keeping their readers engaged on a daily basis. Having the article in a structured digital format allows them to also publish to other digital channels, such as PubMed, increasing their digital audience reach. 

Working with an article-based approach enables NTvG to make a selection from the available digital articles and convert them onto a print layout. NTvG can ‘pour’ the article into the relevant InDesign template. Because the article’s content is structured, each piece has its own place on the layout. This way, about 80-90% of the layout process has been automated. The main manual task now is to tweak and beautify the resulting layout, placing images or adding infographics if required.

WoodWing Studio enables all people involved in the production process to access the tools they need to create on- and offline content. It also offers the means for internal communication and planning, and the entire production process is managed and overseen.

The design team can develop additional creative templates and lay-outs, while the production team can focus on quality control. This has improved the collaboration between the editing and design teams drastically.

Within less than a year, the old workflow has been completely overhauled, and NTvG has been able to say goodbye to most external parties that were involved in production. As a result, production times have been cut down drastically and considerable long-term cost savings are realized. Altogether, around eight to ten people work with WoodWing Studio at NTvG and the reactions are all very positive. 

The interface is incredibly user-friendly, so all of our team members get along with the new system very well. WoodWing Studio has had a positive effect on communication between different departments; everything comes together in an organized and structured, mostly automated workflow.

 

Marcel Adriaanse, Projectmanager at NTvG

This incredible increase of efficiency also enables NTvG to look into new opportunities and extend their audience reach. Although it might not seem obvious for a medical publication, their next target is to expand on social media. With structured content at the core of NTvG’s process, new products and additional digital channels can easily be explored and added.

Results & benefits

  • Long-term production costs reduced by redundancy of external parties
  • Medical articles in Word are automatically turned into digital articles
  • NTvG has full control of their design- and production process
  • Freedom to publish content to different channels at any time
  • Overall improvement of internal communication, planning and efficiency

 

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