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Why WoodWing

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Enterprise Information Management

Take charge of your content and information with Enterprise Information Management

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Unlock your potential

Unlock your potential with WoodWing's innovative solutions

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Content Orchestration

Managing content at scale has never been easier or more profitable

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Solutions

Content Creation

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Content Creation

Collaborate and create high-quality channel-neutral content

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Digital Asset Management

Manage and distribute digital assets for streamlined content

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Multichannel Publishing

Maximize reach with seamless multi-channel content publishing


Content Management

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Document Management

Centralize and control your documents, ensuring secure access

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Information Management

Become more agile, reduce risks and benefit from available data

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Knowledge Management

Share knowledge for better collaboration and productivity

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Process Management

Document and optimize business processes for greater efficiency

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Quality Management

Ensure consistent and compliant quality standards for your organization


Content Services

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Creative Workflow Services

Unleash creative potential with tailored support from experts

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Digital Publishing Services

Enhance digital publishing strategy with expert services

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App Integrations

Integrate WoodWing seamlessly into your existing tech stack

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WoodWing Cloud

Experience stress-free hosting, software maintenance, and more


FEATURED CONTENT PIECE

Der Spiegel

How one of Germany’s largest news publications increased editorial and production workflow efficiency using WoodWing’s publishing software.

Read this case
Products
Products

Take charge of your content

WoodWing Studio

Streamlined content creation and multichannel publishing solution

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Enterprise-grade digital asset management for streamlined workflows

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Cloud-based DAM for seamless file management and collaboration

WoodWing Scienta

Simplified quality and process management for regulated industries

WoodWing Xtendis

Secure digital archiving and document management system

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Powerful integration suite for seamless connectivity and automation

WoodWing Smart Styles

Efficient plugin for enhanced Adobe InDesign design workflows

Industries
Industries

We know your challenges

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Agencies

Optimized workflow, improved collaboration, and brand consistency

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Finance

Modern document and quality management helps you manage risks and improve processes

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Franchise

Ensure unity with document, quality, and knowledge management

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Healthcare

Always access the latest version of each process, protocol, guideline, or agreement

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Housing Corporations

Document management from context, always up-to-date, complete and accurate documents

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Manufacturing

Consistent branding, accelerated launches, and integrated content management

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Publishing

Efficient content creation, collaboration, and multichannel publishing

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Retail & eCommerce

Streamlined catalog and marketing content production for faster time-to-market

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Trade & Logistics

Increase efficiency with process, document, and quality management


Featured content piece

Bavaria

How Bavaria significantly improved its global brand management.

Read this case
Inspiration
Inspiration

Learning centre

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Success Stories

Read success stories from trusted organizations that rely on WoodWing's solutions

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eBooks & Whitepapers

Dive into in-depth knowledge with our comprehensive digital publications

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Videos

Lean back and enjoy one of our educational videos

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Events & Webinars

Meet us in person or virtually at one of our events or webinars


Latest articles

“Others got a headache just thinking about meta data, I saw potential for streamlining tasks”

“Others got a headache just thinking about meta data, I saw potential for streamlining tasks”

How value based care is changing healthcare and the continuum of care

How value based care is changing healthcare and the continuum of care

Total Quality Management (TQM): continuous process optimization for top products and services

Total Quality Management (TQM): continuous process optimization for top products and services

View all blog articles

Featured content piece

Medium Rare

How Content Agency Medium Rare delivers better client experiences and outcomes with WoodWing.

Read this case
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About WoodWing

Discover our company's vision, mission, and innovative solutions

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Management Team

Meet the leaders driving WoodWing's success and growth

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Contact

Reach out to us for inquiries, support, and collaboration


Jobs & Press

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Job opportunities

Explore exciting career opportunities and join our team

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Press releases

Stay updated with our latest company news and announcements


Partners

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Partners

Explore our partners for local support and expanded capabilities

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Become a partner

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Why WoodWing

How we help

icon-woodwing-enterprise-information-management-eim

Enterprise Information Management

Take charge of your content and information with Enterprise Information Management

icon-woodwing-unlock-your-potential

Unlock your potential

Unlock your potential with WoodWing's innovative solutions

icon-woodwing-content-orchestration

Content Orchestration

Managing content at scale has never been easier or more profitable

Solutions

Content Creation

icon-woodwing-content-creation

Content Creation

Collaborate and create high-quality channel-neutral content

icon-woodwing-dam

Digital Asset Management

Manage and distribute digital assets for streamlined content

icon-woodwing-multichannel-publishing

Multichannel Publishing

Maximize reach with seamless multi-channel content publishing


Content Management

icon-logo-woodwing-document-management

Document Management

Centralize and control your documents, ensuring secure access

icon-woodwing-information-management

Information Management

Become more agile, reduce risks and benefit from available data

icon-woodwing-knowledge-management

Knowledge Management

Share knowledge for better collaboration and productivity

icon-woodwing-process-management

Process Management

Document and optimize business processes for greater efficiency

icon-logo-woodwing-quality-management

Quality Management

Ensure consistent and compliant quality standards for your organization


Content Services

icon-woodwing-creative-workflow-services

Creative Workflow Services

Unleash creative potential with tailored support from experts

icon-woodwing-digital-publishing-service

Digital Publishing Services

Enhance digital publishing strategy with expert services

icon-woodwing-integrations

App Integrations

Integrate WoodWing seamlessly into your existing tech stack

icon-woodwing-cloud

WoodWing Cloud

Experience stress-free hosting, software maintenance, and more


FEATURED CONTENT PIECE

Der Spiegel

How one of Germany’s largest news publications increased editorial and production workflow efficiency using WoodWing’s publishing software.

Read this case
Products

Take charge of your content

WoodWing Studio

Streamlined content creation and multichannel publishing solution

WoodWing Studio

Collaborative content creation and multichannel publishing solution that simplifies workflows and streamlines production processes.

Assets Logo (base)

Enterprise-grade digital asset management for streamlined workflows

WoodWing Assets

Enterprise-grade digital asset management solution that streamlines your creative workflow and simplifies collaboration among team members.

WoodWing Swivle

Cloud-based DAM for seamless file management and collaboration

WoodWing Swivle

Cloud-based DAM solution for managing, sharing, and collaborating on digital files from anywhere and on any device.

WoodWing Scienta

Simplified quality and process management for regulated industries

WoodWing Scienta

Quality management platform for regulated industries that simplifies compliance, knowledge sharing, and collaboration.

WoodWing Xtendis

Secure digital archiving and document management system

WoodWing Xtendis

Digital archiving and document management system that allows organizations to store, manage, and access their digital assets securely.

Connect Logo (base)

Powerful integration suite for seamless connectivity and automation

WoodWing Connect

Powerful integration suite, including APIs, webhooks, plugins, and the best-in-class iPaaS solution (powered by Workato).

WoodWing Smart Styles

Efficient plugin for enhanced Adobe InDesign design workflows

WoodWing Smart Styles

Plugin for Adobe InDesign that streamlines design workflows by allowing designers to apply predefined styles quickly.

Industries

We know your challenges

icon-woodwing-agencies

Agencies

Optimized workflow, improved collaboration, and brand consistency

icon-woodwing-finance

Finance

Modern document and quality management helps you manage risks and improve processes

icon-woodwing-franchise

Franchise

Ensure unity with document, quality, and knowledge management

icon-woodwing-healthcare

Healthcare

Always access the latest version of each process, protocol, guideline, or agreement

icon-logo-woodwing-housing-corporations

Housing Corporations

Document management from context, always up-to-date, complete and accurate documents

icon-woodwing-manufacturing

Manufacturing

Consistent branding, accelerated launches, and integrated content management

icon-woodwing-publishing

Publishing

Efficient content creation, collaboration, and multichannel publishing

icon-woodwing-retail-ecommerce

Retail & eCommerce

Streamlined catalog and marketing content production for faster time-to-market

icon-woodwing-transport-logistic

Trade & Logistics

Increase efficiency with process, document, and quality management

Featured content piece

Bavaria

How Bavaria significantly improved its global brand management.

Read this case
Inspiration

Learning centre

icon-woodwing-success-stories

Success Stories

Read success stories from trusted organizations that rely on WoodWing's solutions

icon-woodwing-ebooks-whitepapers

eBooks & Whitepapers

Dive into in-depth knowledge with our comprehensive digital publications

icon-logo-woodwing-videos

Videos

Lean back and enjoy one of our educational videos

icon-woodwing-events-and-webinars

Events & Webinars

Meet us in person or virtually at one of our events or webinars


Latest articles

“Others got a headache just thinking about meta data, I saw potential for streamlining tasks”

“Others got a headache just thinking about meta data, I saw potential for streamlining tasks”

How value based care is changing healthcare and the continuum of care

How value based care is changing healthcare and the continuum of care

Total Quality Management (TQM): continuous process optimization for top products and services

Total Quality Management (TQM): continuous process optimization for top products and services

View all blog articles

Featured content piece

Medium Rare

How Content Agency Medium Rare delivers better client experiences and outcomes with WoodWing.

Read this case
Company

About us

icon-woodwing-about-woodwing

About WoodWing

Discover our company's vision, mission, and innovative solutions

icon-woodwing-management-team

Management Team

Meet the leaders driving WoodWing's success and growth

icon-woodwing-contact

Contact

Reach out to us for inquiries, support, and collaboration


Jobs & Press

icon-woodwing-job-opportunities

Job opportunities

Explore exciting career opportunities and join our team

icon-woodwing-press-release

Press releases

Stay updated with our latest company news and announcements


Partners

icon-woodwing-partners

Partners

Explore our partners for local support and expanded capabilities

icon-woodwing-become-a-partner

Become a partner

Join our global partner network and grow with us


Want to work for us?

Developer

Would you like to further develop your development skills? As our developer you will learn all about new techniques and innovations.

Join our team
Contact us

Multichannel Publishing

6 Minutes of reading

Success Story - Stämpfli

How Stämpfli streamlines print and digital publishing through channel-neutral content creation.

Shape
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Results

  • Stämpfli has gathered a lot of new know-how on modern publishing and can offer state-of-the-art solutions to their clients;
  • Clients recognize the effectiveness of the "story-first" approach and have adopted it in their content production;
  • Improved coordination through centralized storage of all articles and matching media.

Partner: A&F

Used Product(s)
WoodWing Studio
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About the customer

Stämpfli AG is a Swiss graphic arts company and publishing house, part of the Stämpfli Group. The company offers corporate communication services to broad industry clients, through the skillsets of 330 employees from 16 different countries.

Stämpfli offers a wide variety of professionals under one roof: ranging from communication specialists, publishing service providers, web developers, and IT professionals, proofreaders, editors, printing specialists and copywriters to interaction designers.

Challenges

Channel-neutral production flows have been topic of discussion for many years. Technically, channel-neutral production solutions can easily be created, were it not for the user demands that are making the creation of these solutions overly complex: "Everything is too complicated, everything is too cumbersome, there are too many steps involved." So how to get to a solution that fits both the needs of the publishers and users?

Since the introduction of desktop publishing, the reuse of content has been of interest to Stämpfli AG and its customers. In Stämpfli's opinion, until 2015 when WoodWing introduced Inception (nowadays part of WoodWing Studio), there was no clever solution available that allowed for longer articles to be created both digitally and in print. When Stämpfli AG saw and familiarized themselves with WoodWing's solution, they were instantly excited about its intuitiveness and ease of use.

Evaluation

When the evaluation started, WoodWing’s solution wasn't fully ready yet. However, Stämpfli already saw the potential of the technology and understood the approach that WoodWing was taking. Customers were also involved to get their opinion on the future solution.

During the evaluation period, WoodWing partner a&f systems ag has been instrumental in working with Stämpfli to shape and define their future publishing solution, and in keeping them up to date on any new WoodWing developments.

Implementation / Integration

The first customer to test Stämpfli’s new channel-neutral publishing solution was the Zürich University of Applied Sciences (ZHAW). Their print magazine IMPACT is published four times per year, accompanied by the publication to an app. They had to copy and paste content from their print version into Inception until then. This was a perfect case to test a prerelease of the current WoodWing Studio product and take the story-first approach. The editor-in-chief immediately saw the potential.

Thanks to the willingness of the editor ­in chief for introducing new technologies and processes, we were able to implement the new solution right from the start.

 

Markus Trachsel, Head of Media Prepress Stämpfli AG

Once the new production process was in place, the editorial staff needed to be trained, ...fast. The team was hesitant, as there was too little time to cover all the changes and new processes in detail.

In order to make the first production work, the client set up the "print-first" workflow. From there they would guide the editorial team and their copywriters towards a "story-first" approach.

Most editors have been producing print content for many years. Shifting to a "story-first" approach takes some time, but in the end, it pays off as the story can be published to multiple channels and its consistency can be kept. Meanwhile, the client has already published the fourth edition of the magazine and the trend to have more and more content produced following the "story-first" approach has taken off within the company.

Results & benefits

  • Stämpfli has gathered a lot of new know-how on modern publishing and can offer state-of-the-art solutions to their clients.
  • WoodWing Studio has simplified many day-to-day tasks.
  • Stämpfli's clients recognize the effectiveness of the "story-first" approach and have adopted it in their content production.
  • WoodWing Studio easily supports the integration of various multimedia elements. As a result, the publishing process becomes more efficient and streamlined.
  • The new system enables editorial staff to create stories in a channel-neutral way. Images and videos can be added from the start to enrich the story.
  • Stämpfli AG's clients can now also publish their content to websites, mobile apps or to the Swiss Media Database (SMC) with just a click of the mouse.
  • Users store all content centrally, so there is no more searching for texts within mailboxes or images scattered over different folders.
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"Among the most appreciated features are the storage space, the simplicity, and the ease with which it can be linked to our custom PIM"

Valentina Bonvini
Marketing Communication Manager
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