Multichannel Publishing
2 Minutes of reading
Success Story – Zine Group
How the Zine Group uses WoodWing Studio to optimize its publishing workflow and improve its online collaboration – vital for a remote-only company.
Results
- Streamlined magazine publication workflow
- Enhanced remote-first collaboration
- Efficient and scalable content management
Used products
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About the customer
The Zine Group, under the seasoned leadership of Michael Belknap, operates as a fully remote company specializing in the design and editing of magazines.
They utilize a wealth of content from A360's archives, adapting and repackaging it for various publications.
With a core team of highly experienced professionals, each member brings over 20 years of industry expertise, facilitating the creation of high-quality publications in a remote work environment.
Challenge
The Zine Group faced unique challenges in adapting to a remote work environment, requiring a solution that could offer a comprehensive publication overview and efficient workflow management. Before using WoodWing, they lacked an integrated system for managing their publishing process, making it difficult to maintain a streamlined workflow in a remote setting.
Solution
Michael Belknap and his team chose WoodWing for its ability to centralize the workflow, content server, and routing process. This decision was influenced by their prior experience with WoodWing in a corporate environment and the need for a solution that could adapt to their remote work model. The WoodWing system was implemented to facilitate better management of digital assets and publication overviews.
As a business, WoodWing is our number one investment. It is our communication tool, our routing tool, and our ability to work within one workspace. It is the most valuable tool in print production, and I don't think there's any other substitute that's as good as WoodWing.
Michael Belknap, Founder and Chief Creative
Results and benefits
The implementation of WoodWing brought forth significant advantages for the organization. Firstly, it centralized the workflow, offering a unified platform to efficiently manage the entire publishing process, including multichannel publishing. This enhanced efficiency had a ripple effect, improving the mapping process through WoodWing’s publication overview feature, allowing for quicker and more intuitive content organization.
The platform's remote collaboration capabilities were particularly beneficial for a completely remote company, enabling seamless communication and teamwork among dispersed team members.
Lastly, WoodWing's support for handling large volumes of content didn't compromise quality, ensuring high-quality output even with increased productivity.
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