Why WoodWing
Why WoodWing

How we help

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Enterprise Information Management

Take charge of your content and information with Enterprise Information Management

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Unlock your potential

Unlock your potential with WoodWing's innovative solutions

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Content Orchestration

Managing content at scale has never been easier or more profitable

Solutions
Solutions

Content Creation

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Content Creation

Collaborate and create high-quality channel-neutral content

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Digital Asset Management

Manage and distribute digital assets for streamlined content

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Multichannel Publishing

Maximize reach with seamless multi-channel content publishing


Content Management

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Document Management

Centralize and control your documents, ensuring secure access

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Information Management

Become more agile, reduce risks and benefit from available data

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Knowledge Management

Share knowledge for better collaboration and productivity

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Process Management

Document and optimize business processes for greater efficiency

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Quality Management

Ensure consistent and compliant quality standards for your organization


Content Services

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Creative Workflow Services

Unleash creative potential with tailored support from experts

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Digital Publishing Services

Enhance digital publishing strategy with expert services

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App Integrations

Integrate WoodWing seamlessly into your existing tech stack

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WoodWing Cloud

Experience stress-free hosting, software maintenance, and more


FEATURED CONTENT PIECE

Der Spiegel

How one of Germany’s largest news publications increased editorial and production workflow efficiency using WoodWing’s publishing software.

Read this case
Products
Products

Take charge of your content

WoodWing Studio

Streamlined content creation and multichannel publishing solution

Assets Logo (base)

Enterprise-grade digital asset management for streamlined workflows

WoodWing Swivle

Cloud-based DAM for seamless file management and collaboration

WoodWing Scienta

Simplified quality and process management for regulated industries

WoodWing Xtendis

Secure digital archiving and document management system

Connect Logo (base)

Powerful integration suite for seamless connectivity and automation

WoodWing Smart Styles

Efficient plugin for enhanced Adobe InDesign design workflows

Industries
Industries

We know your challenges

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Agencies

Optimized workflow, improved collaboration, and brand consistency

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Finance

Modern document and quality management helps you manage risks and improve processes

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Franchise

Ensure unity with document, quality, and knowledge management

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Healthcare

Always access the latest version of each process, protocol, guideline, or agreement

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Housing Corporations

Document management from context, always up-to-date, complete and accurate documents

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Manufacturing

Consistent branding, accelerated launches, and integrated content management

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Publishing

Efficient content creation, collaboration, and multichannel publishing

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Retail & eCommerce

Streamlined catalog and marketing content production for faster time-to-market

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Trade & Logistics

Increase efficiency with process, document, and quality management


Featured content piece

Bavaria

How Bavaria significantly improved its global brand management.

Read this case
Inspiration
Inspiration

Learning centre

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Success Stories

Read success stories from trusted organizations that rely on WoodWing's solutions

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eBooks & Whitepapers

Dive into in-depth knowledge with our comprehensive digital publications

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Videos

Lean back and enjoy one of our educational videos

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Events & Webinars

Meet us in person or virtually at one of our events or webinars


Latest articles

The ultimate guide to solid knowledge management

The ultimate guide to solid knowledge management

Research: AI's role in revolutionizing Digital Asset Management - Your insights needed

Research: AI's role in revolutionizing Digital Asset Management - Your insights needed

Publishers and brands: revolutionize content creation workflows with publishing software

Publishers and brands: revolutionize content creation workflows with publishing software

View all blog articles

Featured content piece

Medium Rare

How Content Agency Medium Rare delivers better client experiences and outcomes with WoodWing.

Read this case
Company
Company

About us

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About WoodWing

Discover our company's vision, mission, and innovative solutions

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Management Team

Meet the leaders driving WoodWing's success and growth

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Contact

Reach out to us for inquiries, support, and collaboration


Jobs & Press

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Job opportunities

Explore exciting career opportunities and join our team

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Press releases

Stay updated with our latest company news and announcements


Partners

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Partners

Explore our partners for local support and expanded capabilities

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Become a partner

Join our global partner network and grow with us


Want to work for us?

Developer

Would you like to further develop your development skills? As our developer you will learn all about new techniques and innovations.

Join our team
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Choose a product

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WoodWing Scienta

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Why WoodWing

How we help

icon-woodwing-enterprise-information-management-eim

Enterprise Information Management

Take charge of your content and information with Enterprise Information Management

icon-woodwing-unlock-your-potential

Unlock your potential

Unlock your potential with WoodWing's innovative solutions

icon-woodwing-content-orchestration

Content Orchestration

Managing content at scale has never been easier or more profitable

Solutions

Content Creation

icon-woodwing-content-creation

Content Creation

Collaborate and create high-quality channel-neutral content

icon-woodwing-dam

Digital Asset Management

Manage and distribute digital assets for streamlined content

icon-woodwing-multichannel-publishing

Multichannel Publishing

Maximize reach with seamless multi-channel content publishing


Content Management

icon-logo-woodwing-document-management

Document Management

Centralize and control your documents, ensuring secure access

icon-woodwing-information-management

Information Management

Become more agile, reduce risks and benefit from available data

icon-woodwing-knowledge-management

Knowledge Management

Share knowledge for better collaboration and productivity

icon-woodwing-process-management

Process Management

Document and optimize business processes for greater efficiency

icon-logo-woodwing-quality-management

Quality Management

Ensure consistent and compliant quality standards for your organization


Content Services

icon-woodwing-creative-workflow-services

Creative Workflow Services

Unleash creative potential with tailored support from experts

icon-woodwing-digital-publishing-service

Digital Publishing Services

Enhance digital publishing strategy with expert services

icon-woodwing-integrations

App Integrations

Integrate WoodWing seamlessly into your existing tech stack

icon-woodwing-cloud

WoodWing Cloud

Experience stress-free hosting, software maintenance, and more


FEATURED CONTENT PIECE

Der Spiegel

How one of Germany’s largest news publications increased editorial and production workflow efficiency using WoodWing’s publishing software.

Read this case
Products

Take charge of your content

WoodWing Studio

Streamlined content creation and multichannel publishing solution

WoodWing Studio

Collaborative content creation and multichannel publishing solution that simplifies workflows and streamlines production processes.

Assets Logo (base)

Enterprise-grade digital asset management for streamlined workflows

WoodWing Assets

Enterprise-grade digital asset management solution that streamlines your creative workflow and simplifies collaboration among team members.

WoodWing Swivle

Cloud-based DAM for seamless file management and collaboration

WoodWing Swivle

Cloud-based DAM solution for managing, sharing, and collaborating on digital files from anywhere and on any device.

WoodWing Scienta

Simplified quality and process management for regulated industries

WoodWing Scienta

Quality management platform for regulated industries that simplifies compliance, knowledge sharing, and collaboration.

WoodWing Xtendis

Secure digital archiving and document management system

WoodWing Xtendis

Digital archiving and document management system that allows organizations to store, manage, and access their digital assets securely.

Connect Logo (base)

Powerful integration suite for seamless connectivity and automation

WoodWing Connect

Powerful integration suite, including APIs, webhooks, plugins, and the best-in-class iPaaS solution (powered by Workato).

WoodWing Smart Styles

Efficient plugin for enhanced Adobe InDesign design workflows

WoodWing Smart Styles

Plugin for Adobe InDesign that streamlines design workflows by allowing designers to apply predefined styles quickly.

Industries

We know your challenges

icon-woodwing-agencies

Agencies

Optimized workflow, improved collaboration, and brand consistency

icon-woodwing-finance

Finance

Modern document and quality management helps you manage risks and improve processes

icon-woodwing-franchise

Franchise

Ensure unity with document, quality, and knowledge management

icon-woodwing-healthcare

Healthcare

Always access the latest version of each process, protocol, guideline, or agreement

icon-logo-woodwing-housing-corporations

Housing Corporations

Document management from context, always up-to-date, complete and accurate documents

icon-woodwing-manufacturing

Manufacturing

Consistent branding, accelerated launches, and integrated content management

icon-woodwing-publishing

Publishing

Efficient content creation, collaboration, and multichannel publishing

icon-woodwing-retail-ecommerce

Retail & eCommerce

Streamlined catalog and marketing content production for faster time-to-market

icon-woodwing-transport-logistic

Trade & Logistics

Increase efficiency with process, document, and quality management

Featured content piece

Bavaria

How Bavaria significantly improved its global brand management.

Read this case
Inspiration

Learning centre

icon-woodwing-success-stories

Success Stories

Read success stories from trusted organizations that rely on WoodWing's solutions

icon-woodwing-ebooks-whitepapers

eBooks & Whitepapers

Dive into in-depth knowledge with our comprehensive digital publications

icon-logo-woodwing-videos

Videos

Lean back and enjoy one of our educational videos

icon-woodwing-events-and-webinars

Events & Webinars

Meet us in person or virtually at one of our events or webinars


Latest articles

The ultimate guide to solid knowledge management

The ultimate guide to solid knowledge management

Research: AI's role in revolutionizing Digital Asset Management - Your insights needed

Research: AI's role in revolutionizing Digital Asset Management - Your insights needed

Publishers and brands: revolutionize content creation workflows with publishing software

Publishers and brands: revolutionize content creation workflows with publishing software

View all blog articles

Featured content piece

Medium Rare

How Content Agency Medium Rare delivers better client experiences and outcomes with WoodWing.

Read this case
Company

About us

icon-woodwing-about-woodwing

About WoodWing

Discover our company's vision, mission, and innovative solutions

icon-woodwing-management-team

Management Team

Meet the leaders driving WoodWing's success and growth

icon-woodwing-contact

Contact

Reach out to us for inquiries, support, and collaboration


Jobs & Press

icon-woodwing-job-opportunities

Job opportunities

Explore exciting career opportunities and join our team

icon-woodwing-press-release

Press releases

Stay updated with our latest company news and announcements


Partners

icon-woodwing-partners

Partners

Explore our partners for local support and expanded capabilities

icon-woodwing-become-a-partner

Become a partner

Join our global partner network and grow with us


Want to work for us?

Developer

Would you like to further develop your development skills? As our developer you will learn all about new techniques and innovations.

Join our team
Contact us

CONTENT CREATION SOLUTIONS

Omnichannel software for cross-channel success with channel-neutral content

Create channel-neutral content to expand your reach and engage your audience across web, social media, mobile, and print

Contact us
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Reach your audience on multiple platforms and channels

Create compelling, channel-neutral content for diverse platforms, expanding reach, boosting engagement, and achieving omnichannel success

Improve collaboration and workflow to boost efficiency

Centralize content creation and streamline collaboration with channel-neutral workflows, enhancing productivity and ensuring high-quality, timely content

Build consistent and strong brand image across all channels

Build a consistent brand image across channels, fostering recognition, loyalty, and trust with your audience

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Go channel-neutral for
omnichannel success

Channel neutral content creation has the power to transform your business. Discover the additional benefits of implementing a channel-neutral content creation strategy.

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Increase productivity and ROI with streamlined workflows

With channel-neutral content creation, you can automate and streamline your content creation and distribution processes, leading to increased productivity and ROI. By reducing manual intervention, you can save time and resources for more value-added activities, such as content creation and optimization. This leads to faster time-to-market, increased productivity, and greater efficiency.

Stay ahead of the competition with innovative content

Channel-neutral content creation enables you to differentiate your brand from the competition by creating innovative and engaging content that can be repurposed across various platforms. By tailoring your content to different channels, you can capture a larger share of your target audience and establish your brand as a leader in your industry. This helps you stay ahead of the competition and drive business growth.

Improve customer experience and build strong relationships

Channel-neutral content creation enables you to improve customer experience by delivering personalized and relevant content to your audience across various platforms. By delivering the right content to the right audience at the right time, you can improve customer satisfaction and loyalty, leading to increased engagement and revenue. This helps you build strong relationships with your audience and increase engagement.

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Questions about channel-neutral content creation

Learn more about channel-neutral content creation and its benefits

What is Channel-Neutral Content Creation?

Channel-neutral content creation is the process of creating content that can be adapted to fit any channel or platform without requiring significant modifications or redesign.

This approach focuses on creating content that is versatile and can be reused, repurposed, and redistributed across different channels and platforms.

Which organizations can make use of channel-neutral content creation?

Implementing channel-neutral content creation is essential for businesses that want to reach their audience effectively and efficiently across multiple platforms and channels. It enables businesses to create content that is optimized for different platforms and channels, ensuring that the content is tailored to the specific needs and preferences of the audience.

 

Channel-neutral content creation is meant for businesses of all sizes and industries that want to expand their reach, increase engagement, and improve their overall brand image. Whether you are a small business or a large corporation, channel-neutral content creation can help you create a consistent and compelling brand message across all channels, ultimately driving business growth and success.

What are the top benefits of channel-neutral content creation?

  • Efficiency: Channel-neutral content creation streamlines the content creation process by enabling you to create one piece of content that can be adapted to fit multiple channels, reducing the time and resources required to create content for each channel.
  • Consistency: Creating channel-neutral content ensures that your message remains consistent across all channels and platforms, strengthening your brand's identity and enhancing your audience's trust and loyalty.
  • Flexibility: With channel-neutral content creation, you can easily adapt your content to fit new channels and platforms as they emerge, ensuring that you stay ahead of the competition and reach your audience wherever they are.

How to create channel-neutral content?

  1. Define your target audience: Understanding your audience's preferences and needs is essential to creating content that resonates with them across all channels and platforms.
  2. Identify the core message: Create content that communicates your core message effectively, regardless of the channel or platform.
  3. Keep it simple: Use plain language, short sentences, and simple designs to ensure that your content can be adapted to fit any channel or platform.
  4. Consider the format: Create content in a format that is easily adaptable, such as HTML or Markdown.
  5. Test and optimize: Test your content across different channels and platforms to ensure that it works effectively, and optimize it as needed.
shape-solutions-content-creation1

World-class content solutions

Ready to take on any content creation and management challenge

WoodWing Studio

Collaborative content creation and multichannel publishing solution that simplifies workflows and streamlines production processes.

Learn more

WoodWing Assets

Enterprise-grade digital asset management solution that streamlines your creative workflow and simplifies collaboration among team members.

Learn more

WoodWing Swivle

Cloud-based DAM solution for managing, sharing, and collaborating on digital files from anywhere and on any device.

Learn more

WoodWing Smart Styles

Plugin for Adobe InDesign that streamlines design workflows by allowing designers to apply predefined styles quickly.

Learn more

WoodWing Connect

Powerful integration suite, including APIs, webhooks, plugins, and the best-in-class iPaaS solution (powered by Workato).

Learn more

WoodWing Studio

Collaborative content creation and multichannel publishing solution that simplifies workflows and streamlines production processes.

Learn more

WoodWing Assets

Enterprise-grade digital asset management solution that streamlines your creative workflow and simplifies collaboration among team members.

Learn more

WoodWing Swivle

Cloud-based DAM solution for managing, sharing, and collaborating on digital files from anywhere and on any device.

Learn more

WoodWing Smart Styles

Plugin for Adobe InDesign that streamlines design workflows by allowing designers to apply predefined styles quickly.

Learn more

WoodWing Connect

Powerful integration suite, including APIs, webhooks, plugins, and the best-in-class iPaaS solution (powered by Workato).

Learn more
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We’ve collaborated with companies small, large and global.

Success stories

Aller Media

Digital Asset Management

How Aller Media creates beautiful responsive content for perfect display on any device

Read this case
Argyle

Digital Asset Management

Improving collaboration on critical shareholder communications - ensuring accuracy and compliance in regulatory reporting

Read this case
Fratelli Carli

Digital Asset Management

Fratelli Carli gets ready for another century of customer-centric communication

Read this case
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Over 100 satisfied customers

View success stories

The new rules of multichannel marketing

Today, marketers can connect with potential customers everywhere, which requires marketing teams to create, manage and share a high volume of content on multiple channels. But most teams are merely getting by, applying antiquated, manual content processes.

Get your copy

12 pages of quality content

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Looking for a game-changing solution? Reach out to our sales team today and unlock your potential!

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“Imperdiet auctor varius ipsum eros fermentum amet cras.”

Yani Björkholm
Product expert at ChannelEngine

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