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How one of Germany’s largest news publications increased editorial and production workflow efficiency using WoodWing’s publishing software.

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Software to collaborate on quality and have control over and maximize the benefits of the knowledge present in your organization.

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Secure digital archiving and document management system

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Powerful integration suite for seamless connectivity and automation

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Efficient plugin for enhanced Adobe InDesign design workflows

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Always access the latest version of each process, protocol, guideline, or agreement

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Streamlined catalog and marketing content production for faster time-to-market

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How to get a grip on quality (webinar recap)

How to get a grip on quality (webinar recap)

ESG compliance? Integrate it into risk management for sustainable growth

ESG compliance? Integrate it into risk management for sustainable growth

Everything you need to know about risk management

Everything you need to know about risk management

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Why WoodWing

How we help

icon-woodwing-enterprise-information-management-eim

Enterprise Information Management

Take charge of your content and information with Enterprise Information Management

icon-woodwing-unlock-your-potential

Unlock your potential

Unlock your potential with WoodWing's innovative solutions

icon-woodwing-content-orchestration

Content Orchestration

Managing content at scale has never been easier or more profitable

Solutions

Content Creation

icon-woodwing-content-creation

Content Creation

Collaborate and create high-quality channel-neutral content

icon-woodwing-dam

Digital Asset Management

Manage and distribute digital assets for streamlined content

icon-woodwing-multichannel-publishing

Multichannel Publishing

Maximize reach with seamless multi-channel content publishing


Content Management

icon-logo-woodwing-document-management

Document Management

Centralize and control your documents, ensuring secure access

icon-woodwing-information-management

Information Management

Become more agile, reduce risks and benefit from available data

icon-woodwing-knowledge-management

Knowledge Management

Bring knowledge and people together to work on quality

icon-woodwing-process-management

Process Management

Organize and describe processes in a way that everyone can use

icon-logo-woodwing-quality-management

Quality Management

Ensure together that you do the right things, and do them well

icon-woodwing-risk-management

Risk Management

Gain insight and control over every aspect of risk management.


Content Services

icon-woodwing-creative-workflow-services

Creative Workflow Services

Unleash creative potential with tailored support from experts

icon-woodwing-digital-publishing-service

Digital Publishing Services

Enhance digital publishing strategy with expert services

icon-woodwing-integrations

App Integrations

Integrate WoodWing seamlessly into your existing tech stack

icon-woodwing-cloud

WoodWing Cloud

Experience stress-free hosting, software maintenance, and more


FEATURED CONTENT PIECE

Der Spiegel

How one of Germany’s largest news publications increased editorial and production workflow efficiency using WoodWing’s publishing software.

Read this case
Products

Take charge of your content

WoodWing Studio

Streamlined content creation and multichannel publishing solution

WoodWing Studio

Collaborative content creation and multichannel publishing solution that simplifies workflows and streamlines production processes.

Assets Logo (base)

Enterprise-grade digital asset management for streamlined workflows

WoodWing Assets

Enterprise-grade digital asset management solution that streamlines your creative workflow and simplifies collaboration among team members.

WoodWing Swivle

Cloud-based DAM for seamless file management and collaboration

WoodWing Swivle

Cloud-based DAM solution for managing, sharing, and collaborating on digital files from anywhere and on any device.

WoodWing Scienta

Software to collaborate on quality and have control over and maximize the benefits of the knowledge present in your organization.

WoodWing Scienta

Quality management platform for regulated industries that simplifies compliance, knowledge sharing, and collaboration.

WoodWing Xtendis

Secure digital archiving and document management system

WoodWing Xtendis

Digital archiving and document management system that allows organizations to store, manage, and access their digital assets securely.

Connect Logo (base)

Powerful integration suite for seamless connectivity and automation

WoodWing Connect

Powerful integration suite, including APIs, webhooks, plugins, and the best-in-class iPaaS solution (powered by Workato).

WoodWing Smart Styles

Efficient plugin for enhanced Adobe InDesign design workflows

WoodWing Smart Styles

Plugin for Adobe InDesign that streamlines design workflows by allowing designers to apply predefined styles quickly.

Industries

We know your challenges

icon-woodwing-agencies

Agencies

Optimized workflow, improved collaboration, and brand consistency

icon-woodwing-finance

Finance

Modern document and quality management helps you manage risks and improve processes

icon-woodwing-franchise

Franchise

Ensure unity with document, quality, and knowledge management

icon-woodwing-healthcare

Healthcare

Always access the latest version of each process, protocol, guideline, or agreement

icon-logo-woodwing-housing-corporations

Housing Corporations

Document management from context, always up-to-date, complete and accurate documents

icon-woodwing-manufacturing

Manufacturing

Consistent branding, accelerated launches, and integrated content management

icon-woodwing-publishing

Publishing

Efficient content creation, collaboration, and multichannel publishing

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Retail & eCommerce

Streamlined catalog and marketing content production for faster time-to-market

icon-woodwing-transport-logistic

Trade & Logistics

Increase efficiency with process, document, and quality management

Featured content piece

Bavaria

How Bavaria significantly improved its global brand management.

Read this case
Inspiration

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Success Stories

Read success stories from trusted organizations that rely on WoodWing's solutions

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Lean back and enjoy one of our educational videos

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Events & Webinars

Meet us in person or virtually at one of our events or webinars


Latest articles

How to get a grip on quality (webinar recap)

How to get a grip on quality (webinar recap)

ESG compliance? Integrate it into risk management for sustainable growth

ESG compliance? Integrate it into risk management for sustainable growth

Everything you need to know about risk management

Everything you need to know about risk management

View all blog articles

Featured content piece

Medium Rare

How Content Agency Medium Rare delivers better client experiences and outcomes with WoodWing.

Read this case
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Home Inspiration Blog | WoodWing

Digital Asset Management

3 minutes of reading

Digital Asset Management insights: 5 factors that help gain quick ROI

In our complex and fast-changing modern world, we all strive to reach maximum productivity, and there’s no shortage of software and tools that are ready to help us achieve that goal. Cloud-based DAM (Digital Asset Management) software has a proven track record when it comes to increasing productivity, reducing costs, streamlining workflows, and scaling – specifically helping marketers and designers become more efficient.

Shape


Digital Asset Management (DAM) is an investment, much like any other software. Obviously, companies interested in purchasing a DAM solution want to know what kind of return they can expect on such an investment. The answer lies in leveraging a DAM's capabilities with your specific business workflow to maximize its potential. Several factors can have an influence on the return on investment (ROI), including operational efficiencies, technical enhancements, monetary savings, improved marketing efforts, and increased competitiveness. It all depends on the incremental gains you achieve within your overall business processes.

When you evaluate which DAM you want to introduce to your team or organization, there are tangible and intangible factors to take into consideration. These factors directly influence your ROI, affecting both productivity and opportunity costs.

Flexibility and versatility in a DAM

In order to accomplish efficiency and effectiveness in achieving your business goals, the DAM system you are going for should be flexible and versatile enough to reflect organization specific structures and workflows. For example, abundant metadata can enhance the way assets are categorized significantly so that they become searchable to serve any re-use purposes. Having easy sharing capability with internal as well as external collaborators such as freelancer photographers, partners, and resellers who don’t even need to hold access to the system, will bring instant results in productivity at no cost.

How can a digital asset management system scale with you?

In due time, you’d want a solution that grows with you. Cloud-based DAM systems are the main player here as the benefits are cost reduction, increased speed, global scalability, accessibility, and distribution of assets. The best one would provide security guarantees, global infrastructure, third-party integration, backup solution, and storage redundancy.

What are the costs for digital asset management?

Even though the nature of a SaaS product is the pay-as-you-go principle, additional costs (initial import or additional set up costs, for example) are often involved. Look for all-in package or at least go for the providers who set out their pricing transparently. Always ask for additional costs from the respective support team of the software solution you are choosing.

DAM support and client success for resource saving

For the sake of business continuity, support should be robust and always there for you. A few DAM system providers will charge you for the on-going support and some will provide it for free. Clear this out before buying the package. A feature-rich DAM without the full support will be very difficult for you to maintain without a power user in-house, who has expertise in that field. Without the necessary onboarding, the learning curve of a DAM system can be steep and demanding a lot of your resources. DAM providers who offer free onboarding would save you tremendous time and effort, but also prevent unnecessary troubleshooting, which will directly affect your ROI in a negative way.

User-friendly DAM

Learning to master new software requires time and energy. For us, ease of use is vital. User-friendly UX and simple navigation make it easy for the users and team members grasp the tool quickly so they can start increasing operational effectiveness fast. Difficult or complex tools require trained staff to use them well, which won’t be the case in companies who are just introduced to DAM software. An intuitive DAM system with ease of comprehension will help everyone who will use the software as well as those who will be indirectly using it for shared content. You don’t want to invest extra time and energy to learn again a new tool, the tool should help us not vice versa. The teams are likely to use that particular software more and stick to it for a longer time.

Things will be easy for you and your investment will go in the right direction if you choose the DAM solution provider wisely. Crosscheck the DAM with the above-given parameters to filter out your choices.

Conclusions

List up what matters most critically for your organization that can help your team to shorten time to market hence achieve your business goal quickly. The marketplace is full of DAM solutions with loads of features. You need to look for the one fitting your unique needs, which will be the most ROI-generating tool for you eventually. 

Shape

Published on December 17, 2021

Magdalena Ivanova

Magdalena is a digital marketer and tech enthusiast with multiple marketing disciplines under her belt. Her articles cover various topics, including all things marketing, digital asset management, interviews, and opinions.

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