Still, efficiency in e-commerce isn’t just about doing things faster – it’s also about doing things smarter: clever automation of customer service, better integration of the technology in your IT infrastructure, using the data you have to tangibly improve your e-commerce offering and services – to name a few common examples.
Did you know that adopting a digital asset management solution is another way to considerably increase ecom efficiency? Let’s see how a modern DAM tool can be your ticket to staying relevant to your customers in a highly dynamic and demanding market.
Obstacles that hamper digital asset management in an e-commerce environment
Managing the assets of your e-commerce company can be a lot harder than you may initially think. That’s probably why, without proper digital asset management, so many digital assets disappear in the process, and why it can take forever to get campaigns up and running and go to market with new products and services. And what about all those annoying inconsistencies in communication, especially when you’re selling in an omnichannel environment. Not handling digital asset management in a proper manner means missing out on opportunities and, ultimately, revenue.
What makes digital asset management in your e-commerce environment even more complex:
- Data input comes from many different systems
- You are dealing with countless internal and external stakeholders
- All different channels need their own version of the assets used
Top 3 challenges of DAM tools in e-commerce
In a recent WoodWing webinar on boosting e-commerce efficiency with DAM solutions, Bulent Dogan – founder and chief architect of CyanGate, a US-based WoodWing partner that supports the implementation, customization and custom integrations of our WoodWing Assets and Studio solutions to brands in the retail and manufacturing industries and beyond – disclosed the biggest challenges of optimizing the use of a DAM solution in e-commerce:
- Seamless integration of all systems in order to streamline processes and boost efficiency
- Standardization of data and assets to ensure a hassle-free exchange of assets
- Data consistency to ensure the DAM solution operates smoothly, assets are easily accessible, and processes are optimized for better productivity and effectiveness.
WoodWing Assets integrations successfully help streamline content workflows
Bulent highlighted the integration theme with a success story of a large CPG company in the US that was faced with the challenge of having to manually update constantly changing product information in the many applications of their e-commerce ecosystem. WoodWing Assets was introduced as the new DAM system and immediately connected to all the other systems in the clients' ecom environment through an integration platform similar to WoodWing Connect. The seamless DAM-PIM integration and e-commerce syndication resulted in a considerable reduction of manual work and an extremely agile process that enables quick market introductions of new products.
Turn your DAM tool into your e-commerce powerhouse
Having efficient DAM software allows you to respond faster to market changes, launch new campaigns promptly, and adapt to shifting consumer preferences. How? A well-implemented DAM system gives you:
- Centralized control: your DAM system is your single source of truth – whether you are looking for images, videos, or any other type of digital asset that is connected to the product and services portfolio
- Brand consistency: different features and AI in your DAM solution* can help with a consistent brand image without too many manual interventions
- Streamlined workflows: simplify the management of asset life cycles from creation to archiving
- Speed to market: easy and fast retrieval and adaptation of existing assets enables your e-commerce team to achieve a faster time to market
In the webinar, DAM Evangelist & Consultant Sandra Sundbäck elaborates on the use of workflows, lifecycle management and artificial intelligence (AI) in DAM solutions. So if you didn't watch the webinar recording yet, we highly recommend you to do so – just dive right in!
Benefits of a DAM-related efficiency boost
When the use of a digital asset management system increases efficiency in an organization, it basically means that teams within that organization save considerable amounts of time which allows them to focus on other tasks: creating impactful content and strategies, differentiating the company from the competition, and acting in time to take advantage of opportunities that arise.
Many WoodWing customers are reaping the benefits of a DAM-related efficiency boost. Take Casa International, a specialist in home décor and furniture, who was looking for a new setup for content creation and publishing processes. The company optimized these processes using WoodWing Assets, resulting in significant time savings and improved control over digital assets.
Make the difference with DAM-powered efficiency
It's clear: efficiency is paramount in e-commerce, influencing customer satisfaction, cost savings, and competitive edge. Beyond speed, it's about smart automation, seamless integration, and data-driven enhancements. Digital Asset Management (DAM) can significantly boost e-commerce efficiency: it helps to overcome the challenges of asset management, enables seamless integration and data standardization, and improves consistency. With DAM, you gain centralized control, brand consistency, streamlined workflows, and faster time-to-market, with AI further enhancing processes, from automated cleanup to metadata tagging. Efficiency driven by DAM empowers your teams to focus on creating impactful content, standing out in the market, and seizing opportunities.
Interested in learning how to harness the power of DAM in e-commerce?
Get in touch to discover the various options WoodWing has to offer you. Start by watching a WoodWing Assets demo by clicking the button below, or contact one of our DAM experts!