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Why WoodWing

How we help

icon-woodwing-enterprise-information-management-eim

Enterprise Information Management

Take charge of your content and information with Enterprise Information Management

icon-woodwing-unlock-your-potential

Unlock your potential

Unlock your potential with WoodWing's innovative solutions

icon-woodwing-content-orchestration

Content Orchestration

Managing content at scale has never been easier or more profitable

Solutions

Content Creation

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Content Creation

Collaborate and create high-quality channel-neutral content

icon-woodwing-dam

Digital Asset Management

Manage and distribute digital assets for streamlined content

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Multichannel Publishing

Maximize reach with seamless multi-channel content publishing


Content Management

icon-logo-woodwing-document-management

Document Management

Centralize and control your documents, ensuring secure access

icon-woodwing-information-management

Information Management

Become more agile, reduce risks and benefit from available data

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Knowledge Management

Bring knowledge and people together to work on quality

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Process Management

Organize and describe processes in a way that everyone can use

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Quality Management

Ensure together that you do the right things, and do them well

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Risk Management

Gain insight and control over every aspect of risk management.


Content Services

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Creative Workflow Services

Unleash creative potential with tailored support from experts

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Enhance digital publishing strategy with expert services

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Integrate WoodWing seamlessly into your existing tech stack

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Der Spiegel

How one of Germany’s largest news publications increased editorial and production workflow efficiency using WoodWing’s publishing software.

Read this case
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WoodWing Studio

Streamlined content creation and multichannel publishing solution

WoodWing Studio

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Enterprise-grade digital asset management for streamlined workflows

WoodWing Assets

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WoodWing Swivle

Cloud-based DAM for seamless file management and collaboration

WoodWing Swivle

Cloud-based DAM solution for managing, sharing, and collaborating on digital files from anywhere and on any device.

WoodWing Scienta

Software to collaborate on quality and have control over and maximize the benefits of the knowledge present in your organization.

WoodWing Scienta

Quality management platform for regulated industries that simplifies compliance, knowledge sharing, and collaboration.

WoodWing Xtendis

Secure digital archiving and document management system

WoodWing Xtendis

Digital archiving and document management system that allows organizations to store, manage, and access their digital assets securely.

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WoodWing Connect

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WoodWing Smart Styles

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Ensure unity with document, quality, and knowledge management

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Healthcare

Always access the latest version of each process, protocol, guideline, or agreement

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Document management from context, always up-to-date, complete and accurate documents

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How Bavaria significantly improved its global brand management.

Read this case
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Is your organization ready for NIS2 and the DORA Act?

Is your organization ready for NIS2 and the DORA Act?

Successful data protection and cybersecurity management? Ensure the human dimension

Successful data protection and cybersecurity management? Ensure the human dimension

‘DAM for retail’ buyer's guide: how to choose a digital asset management system

‘DAM for retail’ buyer's guide: how to choose a digital asset management system

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Medium Rare

How Content Agency Medium Rare delivers better client experiences and outcomes with WoodWing.

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Home Inspiration Blog | WoodWing

Digital Asset Management

Retail & eCommerce

4 minutes of reading

Enhancing e-commerce efficiency with the power of DAM (webinar recap)

Efficiency is crucial for e-commerce; it impacts customer satisfaction, determines the level of cost savings you can achieve, and allows you to outperform your competitors. Moreover, efficient systems and processes are easier to adapt and scale – a necessity in the ever-changing e-commerce umfeld.

Shape

Still, efficiency in e-commerce isn’t just about doing things faster – it’s also about doing things smarter: clever automation of customer service, better integration of the technology in your IT infrastructure, using the data you have to tangibly improve your e-commerce offering and services – to name a few common examples.

Did you know that adopting a digital asset management solution is another way to considerably increase ecom efficiency? Let’s see how a modern DAM tool can be your ticket to staying relevant to your customers in a highly dynamic and demanding market.

Obstacles that hamper digital asset management in an e-commerce environment

Managing the assets of your e-commerce company can be a lot harder than you may initially think. That’s probably why, without proper digital asset management, so many digital assets disappear in the process, and why it can take forever to get campaigns up and running and go to market with new products and services. And what about all those annoying inconsistencies in communication, especially when you’re selling in an omnichannel environment. Not handling digital asset management in a proper manner means missing out on opportunities and, ultimately, revenue.

What makes digital asset management in your e-commerce environment even more complex:

  • Data input comes from many different systems
  • You are dealing with countless internal and external stakeholders
  • All different channels need their own version of the assets used

The complexity of digital asset management in e-commerce environment visualized

Top 3 challenges of DAM tools in e-commerce

In a recent WoodWing webinar on boosting e-commerce efficiency with DAM solutions, Bulent Dogan – founder and chief architect of CyanGate, a US-based WoodWing partner that supports the implementation, customization and custom integrations of our WoodWing Assets and Studio solutions to brands in the retail and manufacturing industries and beyond – disclosed the biggest challenges of optimizing the use of a DAM solution in e-commerce:

  1. Seamless integration of all systems in order to streamline processes and boost efficiency
  2. Standardization of data and assets to ensure a hassle-free exchange of assets
  3. Data consistency to ensure the DAM solution operates smoothly, assets are easily accessible, and processes are optimized for better productivity and effectiveness.

A visualization of the biggest challenges of optimizing the use of a DAM solution in e-commerce

WoodWing Assets integrations successfully help streamline content workflows

Bulent highlighted the integration theme with a success story of a large CPG company in the US that was faced with the challenge of having to manually update constantly changing product information in the many applications of their e-commerce ecosystem. WoodWing Assets was introduced as the new DAM system and immediately connected to all the other systems in the clients' ecom environment through an integration platform similar to WoodWing Connect. The seamless DAM-PIM integration and e-commerce syndication resulted in a considerable reduction of manual work and an extremely agile process that enables quick market introductions of new products.

Turn your DAM tool into your e-commerce powerhouse

Having efficient DAM software allows you to respond faster to market changes, launch new campaigns promptly, and adapt to shifting consumer preferences. How? A well-implemented DAM system gives you:

  • Centralized control: your DAM system is your single source of truth – whether you are looking for images, videos, or any other type of digital asset that is connected to the product and services portfolio
  • Brand consistency: different features and AI in your DAM solution* can help with a consistent brand image without too many manual interventions
  • Streamlined workflows: simplify the management of asset life cycles from creation to archiving
  • Speed to market: easy and fast retrieval and adaptation of existing assets enables your e-commerce team to achieve a faster time to market

In the webinar, DAM Evangelist & Consultant Sandra Sundbäck elaborates on the use of workflows, lifecycle management and artificial intelligence (AI) in DAM solutions. So if you didn't watch the webinar recording yet, we highly recommend you to do so – just dive right in!

* AI in your DAM tool

In the digital asset management arena, AI has been around much longer than in other areas. For that reason, AI applications for digital asset management already reached maturity, and are stable and widely used. Such applications are used for a variety of purposes, including:

  • (regular) automated asset cleanup
  • background removal
  • color corrections
  • filetype harmonizing
  • metadata auto-tagging and translations

Proven applications of AI lead to smoother e-commerce processes, enhanced brand consistency, better use of assets and improved conversion rates.

Benefits of a DAM-related efficiency boost

When the use of a digital asset management system increases efficiency in an organization, it basically means that teams within that organization save considerable amounts of time which allows them to focus on other tasks: creating impactful content and strategies, differentiating the company from the competition, and acting in time to take advantage of opportunities that arise.

Many WoodWing customers are reaping the benefits of a DAM-related efficiency boost. Take Casa International, a specialist in home décor and furniture, who was looking for a new setup for content creation and publishing processes. The company optimized these processes using WoodWing Assets, resulting in significant time savings and improved control over digital assets.

Make the difference with DAM-powered efficiency

It's clear: efficiency is paramount in e-commerce, influencing customer satisfaction, cost savings, and competitive edge. Beyond speed, it's about smart automation, seamless integration, and data-driven enhancements. Digital Asset Management (DAM) can significantly boost e-commerce efficiency: it helps to overcome the challenges of asset management, enables seamless integration and data standardization, and improves consistency. With DAM, you gain centralized control, brand consistency, streamlined workflows, and faster time-to-market, with AI further enhancing processes, from automated cleanup to metadata tagging. Efficiency driven by DAM empowers your teams to focus on creating impactful content, standing out in the market, and seizing opportunities.

Interested in learning how to harness the power of DAM in e-commerce?
Get in touch to discover the various options WoodWing has to offer you. Start by watching a WoodWing Assets demo by clicking the button below, or contact one of our DAM experts!

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Published on December 15, 2023

Magdalena Ivanova

Magdalena is a digital marketer and tech enthusiast with multiple marketing disciplines under her belt. Her articles cover various topics, including all things marketing, digital asset management, interviews, and opinions.

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