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Ensure consistent and compliant quality standards for your organization


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How one of Germany’s largest news publications increased editorial and production workflow efficiency using WoodWing’s publishing software.

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Simplified quality and process management for regulated industries

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Secure digital archiving and document management system

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Powerful integration suite for seamless connectivity and automation

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Efficient plugin for enhanced Adobe InDesign design workflows

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Agencies

Optimized workflow, improved collaboration, and brand consistency

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Finance

Modern document and quality management helps you manage risks and improve processes

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Franchise

Ensure unity with document, quality, and knowledge management

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Healthcare

Always access the latest version of each process, protocol, guideline, or agreement

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Housing Corporations

Document management from context, always up-to-date, complete and accurate documents

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Manufacturing

Consistent branding, accelerated launches, and integrated content management

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Efficient content creation, collaboration, and multichannel publishing

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Retail & eCommerce

Streamlined catalog and marketing content production for faster time-to-market

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Increase efficiency with process, document, and quality management


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Bavaria

How Bavaria significantly improved its global brand management.

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Data governance: what is it and how do I approach it?

Data governance: what is it and how do I approach it?

Industry 4.0: the transformation of quality management in manufacturing

Industry 4.0: the transformation of quality management in manufacturing

Building a knowledge-driven organizational culture – how does it work?

Building a knowledge-driven organizational culture – how does it work?

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Medium Rare

How Content Agency Medium Rare delivers better client experiences and outcomes with WoodWing.

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Why WoodWing

How we help

icon-woodwing-enterprise-information-management-eim

Enterprise Information Management

Take charge of your content and information with Enterprise Information Management

icon-woodwing-unlock-your-potential

Unlock your potential

Unlock your potential with WoodWing's innovative solutions

icon-woodwing-content-orchestration

Content Orchestration

Managing content at scale has never been easier or more profitable

Solutions

Content Creation

icon-woodwing-content-creation

Content Creation

Collaborate and create high-quality channel-neutral content

icon-woodwing-dam

Digital Asset Management

Manage and distribute digital assets for streamlined content

icon-woodwing-multichannel-publishing

Multichannel Publishing

Maximize reach with seamless multi-channel content publishing


Content Management

icon-logo-woodwing-document-management

Document Management

Centralize and control your documents, ensuring secure access

icon-woodwing-information-management

Information Management

Become more agile, reduce risks and benefit from available data

icon-woodwing-knowledge-management

Knowledge Management

Share knowledge for better collaboration and productivity

icon-woodwing-process-management

Process Management

Document and optimize business processes for greater efficiency

icon-logo-woodwing-quality-management

Quality Management

Ensure consistent and compliant quality standards for your organization


Content Services

icon-woodwing-creative-workflow-services

Creative Workflow Services

Unleash creative potential with tailored support from experts

icon-woodwing-digital-publishing-service

Digital Publishing Services

Enhance digital publishing strategy with expert services

icon-woodwing-integrations

App Integrations

Integrate WoodWing seamlessly into your existing tech stack

icon-woodwing-cloud

WoodWing Cloud

Experience stress-free hosting, software maintenance, and more


FEATURED CONTENT PIECE

Der Spiegel

How one of Germany’s largest news publications increased editorial and production workflow efficiency using WoodWing’s publishing software.

Read this case
Products

Take charge of your content

WoodWing Studio

Streamlined content creation and multichannel publishing solution

WoodWing Studio

Collaborative content creation and multichannel publishing solution that simplifies workflows and streamlines production processes.

Assets Logo (base)

Enterprise-grade digital asset management for streamlined workflows

WoodWing Assets

Enterprise-grade digital asset management solution that streamlines your creative workflow and simplifies collaboration among team members.

WoodWing Swivle

Cloud-based DAM for seamless file management and collaboration

WoodWing Swivle

Cloud-based DAM solution for managing, sharing, and collaborating on digital files from anywhere and on any device.

WoodWing Scienta

Simplified quality and process management for regulated industries

WoodWing Scienta

Quality management platform for regulated industries that simplifies compliance, knowledge sharing, and collaboration.

WoodWing Xtendis

Secure digital archiving and document management system

WoodWing Xtendis

Digital archiving and document management system that allows organizations to store, manage, and access their digital assets securely.

Connect Logo (base)

Powerful integration suite for seamless connectivity and automation

WoodWing Connect

Powerful integration suite, including APIs, webhooks, plugins, and the best-in-class iPaaS solution (powered by Workato).

WoodWing Smart Styles

Efficient plugin for enhanced Adobe InDesign design workflows

WoodWing Smart Styles

Plugin for Adobe InDesign that streamlines design workflows by allowing designers to apply predefined styles quickly.

Industries

We know your challenges

icon-woodwing-agencies

Agencies

Optimized workflow, improved collaboration, and brand consistency

icon-woodwing-finance

Finance

Modern document and quality management helps you manage risks and improve processes

icon-woodwing-franchise

Franchise

Ensure unity with document, quality, and knowledge management

icon-woodwing-healthcare

Healthcare

Always access the latest version of each process, protocol, guideline, or agreement

icon-logo-woodwing-housing-corporations

Housing Corporations

Document management from context, always up-to-date, complete and accurate documents

icon-woodwing-manufacturing

Manufacturing

Consistent branding, accelerated launches, and integrated content management

icon-woodwing-publishing

Publishing

Efficient content creation, collaboration, and multichannel publishing

icon-woodwing-retail-ecommerce

Retail & eCommerce

Streamlined catalog and marketing content production for faster time-to-market

icon-woodwing-transport-logistic

Trade & Logistics

Increase efficiency with process, document, and quality management

Featured content piece

Bavaria

How Bavaria significantly improved its global brand management.

Read this case
Inspiration

Learning centre

icon-woodwing-success-stories

Success Stories

Read success stories from trusted organizations that rely on WoodWing's solutions

icon-woodwing-ebooks-whitepapers

eBooks & Whitepapers

Dive into in-depth knowledge with our comprehensive digital publications

icon-logo-woodwing-videos

Videos

Lean back and enjoy one of our educational videos

icon-woodwing-events-and-webinars

Events & Webinars

Meet us in person or virtually at one of our events or webinars


Latest articles

Data governance: what is it and how do I approach it?

Data governance: what is it and how do I approach it?

Industry 4.0: the transformation of quality management in manufacturing

Industry 4.0: the transformation of quality management in manufacturing

Building a knowledge-driven organizational culture – how does it work?

Building a knowledge-driven organizational culture – how does it work?

View all blog articles

Featured content piece

Medium Rare

How Content Agency Medium Rare delivers better client experiences and outcomes with WoodWing.

Read this case
Company

About us

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About WoodWing

Discover our company's vision, mission, and innovative solutions

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Management Team

Meet the leaders driving WoodWing's success and growth

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Contact

Reach out to us for inquiries, support, and collaboration


Jobs & Press

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Job opportunities

Explore exciting career opportunities and join our team

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Press releases

Stay updated with our latest company news and announcements


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Home Inspiration Blog | WoodWing

Digital Asset Management

4 minutes of reading

How to master your digital content with DAM (webinar recap)

For companies who adopted Digital Asset Management (DAM) early, it has quickly become a crucial and invaluable tool. Considering the ever-growing number of digital assets and the large variety of different asset types, a Digital Asset Management solution is a valuable addition to the digital content toolset of many companies, especially if they want to explore the possibilities of content collaboration tools like WoodWing Swivle.

Shape

DAM technology, when used well, allows you to:

  • centralize and organize scattered digital assets
  • efficiently create, retrieve, share and distribute digital content
  • ensure a consistent brand experience
  • easily go about rights management and compliance

So, if modern DAM tools have all these advantages in store for us, why are so many companies still holding back? Maybe simply because it’s ‘new’ (although it's not)? Because it might require a different way of going about our day-to-day work? Or maybe it’s just a hype that will blow over soon? 

Don’t deprive yourself any longer, let us demystify the DAM concept and give you several easy steps to kickstart or, if you already started, boost your DAM journey!

Digital content collaboration with the power of DAM

We can use all kinds of scientific and complex descriptions to explain the meaning of DAM, or what a DAM does. But if you are looking for inside and in-depth information on digital asset management, it's a great idea to start with our DAM onboarding guide. You'll find out that a DAM is not just an efficient tool for digital asset management, but also offers great features for content collaboration!

There are many software solutions out there that are able to do a part, or even parts, of what a DAM solution does, but none of them really comes close to being a full package, like DAM software. In a recent DAM webinar, Mastering Digital Content, we shared the qualities that make a DAM solution unique.  

A unique solution, great! But how can you derive maximum ROI from a DAM solution? 

Top need in Retail: Organization 

Any retail business has lots of assets in many different places, scattered over different systems with limited or no integration.
A DAM solution gives retail organizations the speed, efficiency and accuracy they need to create new promos, flyers or social media posts fast, knowing that they will lead to tangible conversions.

Top need of Agencies: Content Collaboration

Working in an agency is all about bringing the right elements together for client campaigns that deliver. Whether the aim is customer satisfaction, customer retention, generating new leads or building a brand.
With the DAM workflow agencies are in control of their projects. Assigning resources and responsibilities to the team, whilst keeping an overview of where the project stands. Requesting clients for additional copy or photographs via an efficient link in the DAM system. A link that can also be used to have clients review and officially approve finished work. Safely and compliant.

Top need of Manufacturers: Distribution

Manufacturers create impressive amounts of information on the products they make. A DAM solution helps them to get all that information to those who need it to sell and use the products. On time and always up to date.
Instead of a desk with giant piles of different versions of product documentation, they have a condensed and centralized representation of all existing collateral. Making that information available through the portals of the DAM solution, they boost self-service, taking the burden of answering unnecessary questions from the shoulders of their employees.

The secret to unlocking a DAM solution's power and value 

Anyone running a business wants to see a return on investments made. Preferably upfront. However, no matter how innovative a system or tool may be, it won’t produce any outcome or value for your business by itself. The same goes for a DAM solution.

It all comes down to having a plan. Consider how you want (access to) your assets to be organized, what processes you are trying to run through the DAM solution, and what your strategy is to get maximum value from your DAM solution. When implemented and used in the right way, a DAM solution can positively change the behavior of those working and collaborating with it, empowering them to use it to create value for your business.

The way a DAM solution is used, determines if its unique qualities and capabilities can flourish. And along with it, your company.

Planning to introduce a DAM tool to your organization? If not, why not?

We asked over 150 participants about the major factors that could potentially prevent them from introducing a DAM solution to their organization. This is what they answered:

Pie chart that shows the most important reasons for not introducing a DAM solution to your organization

Explore 5 factors that help gain quick ROI on a DAM solution to stop most of the above arguments from standing in your way.

How WoodWing Swivle boosts digital content collaboration

WoodWing Swivle is a cloud-based DAM solution that enables users to store, access, and share assets anywhere, anytime. User feedback indicates Swivle has a great, very intuitive user interface, offers a variety of sharing options, and allows for a very precise and detailed permissions setup. On top of that, Swivle can easily be integrated with other applications and tools using the available APIs.

WoodWing Swivle's most eye-catching features are specifically focused on collaboration – within teams, but also with external stakeholders (clients, partners). Since DAM solutions are typically tools that have a high number of users, these collaborative features are as useful as they are necessary to accommodate users' expectations.

These Swivle features are particularly interesting from a content collaboration point of view:

  • Share links: easily share links to files and folders in Swivle with anyone who needs access, for example for approval or feedback purposes
  • Brand portal: a customized and simplified version of Swivle that can be used to showcase files or projects with clients or partners
  • InDesign plugin: this feature enables you to collaboratively (with all your team members, if so desired) work on an InDesign file without leaving Swivle, with Swivle automatically creating file versions and backups every time you finish working on a file

Ready to take the next step in your DAM journey?

Depending on the status of your decision-making process, one or more of the next options below might be relevant for you:

  • Watch online demo: How WoodWing Swivle helps fictional company Vintage Vixen create a new campaign (in the shape of a 'lookbook') for their summer/spring 2024 collection.
Shape

Published on November 23, 2023

Magdalena Ivanova

Magdalena is a digital marketer and tech enthusiast with multiple marketing disciplines under her belt. Her articles cover various topics, including all things marketing, digital asset management, interviews, and opinions.

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