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Industries

We know your challenges

icon-woodwing-agencies

Agencies

Optimized workflow, improved collaboration, and brand consistency

icon-woodwing-finance

Finance

Modern document and quality management helps you manage risks and improve processes

icon-woodwing-museum

Museums

Preserve your collection with software designed for managing and sharing cultural assets

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Healthcare

Always access the latest version of each process, protocol, guideline, or agreement

icon-logo-woodwing-housing-corporations

Housing Associations

Document management from context, always up-to-date, complete and accurate documents

icon-woodwing-manufacturing

Manufacturing

Reduce costs by increasing the quality and improving compliance.

icon-woodwing-publishing

Publishing

Efficient content creation, collaboration, and multichannel publishing

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Retail & eCommerce

Streamlined catalog and marketing content production for faster time-to-market

icon-woodwing-pension-fund-

Pension Funds

Manage large quantities of sensitive pension data and keep it safe and accessible

Featured content piece

Bauer Media Group

How Bauer unified editorial workflows and improved collaboration across Germany, the UK, and Poland.

Read this case
Solutions

Content Orchestration

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Content Creation

Collaborate and create high-quality channel-neutral content

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Multichannel Publishing

Maximize reach with seamless multi-channel content publishing

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Content Orchestration

Managing content at scale has never been easier or more profitable


Enterprise Excellence

icon-logo-woodwing-document-management

Document Management

Centralize and control your documents, ensuring secure access

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Enterprise Information Management

Become more agile, reduce risks and benefit from available data

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Knowledge Management

Bring knowledge and people together to work on quality

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Process Management

Describe, organize, and make processes accessible to everyone

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Quality Management

Collectively ensure that you do the right things in the right way

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Risk Management

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Creative Workflow Services

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WoodWing Studio

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WoodWing Assets

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WoodWing Scienta

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Knowledge retention at housing associations: how to prevent information loss when colleagues leave

Knowledge retention at housing associations: how to prevent information loss when colleagues leave

What is a process and why are you describing it?

What is a process and why are you describing it?

Why museum collection management breaks down without integrated DAM

Why museum collection management breaks down without integrated DAM

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Home Inspiration Blog | WoodWing

Process Management

3 minutes of reading

What is a process and why are you describing it?

Like it or not, processes are part of your organization. In fact, you yourself are part of one or more processes. Processes that flow through the organization, and involve departments, functions or physical places. But what exactly are processes? And why describe them? You will soon have answers to these questions.

Shape


Latest update: July 7, 2025

What is a process?

According to theory (as described in Thinking in Processes (Denken in Processen) by Peter Matthijsen), a process is ‘the set of activities that takes place between the demand for a product or service and its delivery’. Thus, a process is a series of activities (performed by people or machines) that require various resources. These activities require information and communication.

Common processes within organizations are the procurement process, the internal control process, or the delivery process. A process can run across different departments, sometimes even different organizations. Adequate management of these and other, related processes is then a requirement, and business process management helps with this.

The management philosophy Lean distinguishes between three processes: primary processes (customer oriented), supporting processes (internally oriented), and control processes (for control and adjustment).

Tip: Looking for a free sample of process descriptions? Then by all means get started with WoodWing Scienta's ISO 9001 manual: nineteen sample processes and dozens of useful documents are there for you, completely free of charge.

How do you describe a process?

The image above is based on René Margritte's famous work "Ceci n'est pas une pipe" ("This is not a pipe"). By this he meant to say that it is not a pipe one is looking at, but a painting of a pipe; in other words, not a real pipe.

The same applies to processes. A process description is not itself a process, obviously. And whoever modifies a process description does not change the process itself. A process description is a representation of reality, just as the painted pipe is a representation of a pipe, but not a real pipe.

 

The end result

Often, people still think in terms of tasks and departments: a vertical or task-oriented view. People reason only from their own actions and thus are less aware of how their work contributes to the end result.

And about the end result: the most important element in a process is the customer. A process always starts and/or ends with the customer (this can also be an internal customer). The quality delivered to the customer depends only partly on the quality of the execution of all those separate tasks. Problems often lie precisely between the tasks and departments.

When looking horizontally at processes, you can see the different activities in the process from customer to customer in relation to each other. This suddenly brings the customer into the picture, because that's what we all do. Process thinking = customer thinking!

Why is it good to have a described representation of reality?

Well, process descriptions and processes are two different things, but they are nevertheless very much related. Why is it actually necessary to describe a process? There are a variety of reasons for this, some of which we will mention and explain below.

First, it provides insight into an organization. You make a clear blueprint of your organization, in which everyone can look up who has to do what, when, and why. This makes it clear to (new) employees how the organization works.

It also gives your employees a foothold in their work. It is a good way to record work agreements, so everyone knows what was once agreed upon (and why). Employees obviously know very well through their training and experience how to perform their work, but it is still good to have a reminder.

It gives outside agencies insight into your organization, such as the inspectorate, the auditor, or new customers. If you are certified as an organization, process descriptions are usually necessary. Although the days of large, dusty process manuals are over.

But what now?

Now that you know better what exactly a process is – plus how and why to describe it – it's time to actually get started with process descriptions. But where do you start? What tools will help you describe processes properly? A good first step is to think critically about why you want to describe a process. Is it a reminder for daily work, is it to improve a business process, or is it to optimize business activity flows? Depending on your purpose, you can make a good choice in the tools you want to use.

For example, do you want to know which tools you can use to describe processes? Or are you looking for additional tips on describing processes? Questions we can help answer for you!

Shape

Published on July 08, 2025

Kitty van Commenee

Kitty van Commenee, started as a Content Marketer and now a Demand Generation Manager, develops powerful marketing campaigns with a keen focus on writing, social media, and strategy.

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