About us
Building the future of storytelling
Our purpose
Storytelling is an integral part of what makes us human. And from cave paintings, to the printing press, to the advent of social media, technology has shaped the way humans tell stories. We aren’t sure what new platforms are going to emerge next. But we are sure that no matter what they are, WoodWing will be there to enable brands’ and publishers’ stories to evolve and stay meaningful.
Our story
In 2000, a team of Dutch entrepreneurs saw an opportunity to create a plug-in for Adobe. Working from an attic, the team’s early solutions were enthusiastically received. At a time when there were only a few hundred million people online, WoodWing improved the usability and grew the popularity of Adobe products.
Working with Adobe was key in the beginning, but innovation, product development, and new partnerships followed. WoodWing developed a range of software solutions for publishers - and later brands as well - to create, manage, and publish content, helping to bring their stories to many millions of people. Two decades later, WoodWing has offices in the Netherlands, the US, and Malaysia, commercial staff in LATAM, and a partner network that extends all over the world. Our products and services are relied on by the world’s largest publishers and a growing number of brands.
Timeline
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2000 |
WoodWing officially founded, with the first Adobe InDesign plugin. |
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2003 |
The Guardian partners with InDesign and WoodWing. |
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2004 |
Launch of Enterprise, our flagship content creation and publishing solution. |
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2006 |
Launch in Asia-Pacific with the opening of our Kuala Lumpur office. |
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2009 |
Launch of iPhone Reader app. |
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2010 |
WoodWing became the first software solution to enable publishing to the new iPad, supporting Time Magazine. |
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2012 |
WoodWing acquires Elvis, a Digital Asset Management solution for publishers and brands. |
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2015 |
Launch of Inception, a digital-first content editor. |
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2017 |
Launch of Swivle, a cloud-based DAM solution, and acquisition of eMerge in the US, to partner with US-based brands and publishers directly. |
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2019 |
WoodWing is named as the preferred partner of Apple to support publishers on the Apple News+ service. |
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2020 |
Launch of the next iterations in our Content Orchestration solutions - WoodWing Assets and WoodWing Studio. |
Our organization
Work with us!
Our team is made up of more than 20 nationalities, across our global offices. While we have a mix of people, we have a common goal: to build the future of content production for the world’s leading publishers and brands.
Our company values
Our company values help us build an innovative, collaborative atmosphere and have a little fun while we at work. We consciously iterate on our themes to ensure they stay relevant.
Exploration
People at heart
Leadership
Fun
Collaboration
