About WoodWing

About us

Building the future of storytelling

Our purpose

Storytelling is an integral part of what makes us human. And from cave paintings, to the printing press, to the advent of social media, technology has shaped the way humans tell stories. We aren’t sure what new platforms are going to emerge next. But we are sure that no matter what they are, WoodWing will be there to enable brands’ and publishers’ stories to evolve and stay meaningful.

Our story

In 2000, a team of Dutch entrepreneurs saw an opportunity to create a plug-in for Adobe. Working from an attic, the team’s early solutions were enthusiastically received. At a time when there were only a few hundred million people online, WoodWing improved the usability and grew the popularity of Adobe products. 

Working with Adobe was key in the beginning, but innovation, product development, and new partnerships followed. WoodWing developed a range of software solutions for publishers - and later brands as well - to create, manage, and publish content, helping to bring their stories to many millions of people. Two decades later, WoodWing has offices in the Netherlands, the US, and Malaysia, commercial staff in LATAM, and a partner network that extends all over the world. Our products and services are relied on by the world’s largest publishers and a growing number of brands.

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Timeline

2000

WoodWing officially founded, with the first Adobe InDesign plugin. 

2003

The Guardian partners with InDesign and WoodWing.

2004

Launch of Enterprise, our flagship content creation and publishing solution.  

2006

Launch in Asia-Pacific with the opening of our Kuala Lumpur office.

2009

 Launch of iPhone Reader app. 

2010

WoodWing became the first software solution to enable publishing to the new iPad, supporting Time Magazine.

2012

WoodWing acquires Elvis, a Digital Asset Management solution for publishers and brands. 

2015

 Launch of Inception, a digital-first content editor. 

2017

Launch of Swivle, a cloud-based DAM solution, and acquisition of eMerge in the US, to partner with US-based brands and publishers directly.  

2019

WoodWing is named as the preferred partner of Apple to support publishers on the Apple News+ service. 

Our organization

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Work with us!

Our team is made up of more than 20 nationalities, across our global offices. While we have a mix of people, we have a common goal: to build the future of content production for the world’s leading publishers and brands.

Join us

Our company values

Our company values help us build an innovative, collaborative atmosphere and have a little fun while we at work. We consciously iterate on our themes to ensure they stay relevant. 

Exploration

People at heart

Leadership

Fun

Collaboration

Pride