What is a PIM system?
A Product Information Management (PIM) system is a sophisticated database where retailers manage all of their product information.
They’re a master product list containing a comprehensive, real-time inventory of all of your products and the information that goes with them. Think price, product description, supplier details, availability, materials, ingredients, similar products, etc.
PIMs replace non-specialist software that retailers sometimes use to store their product information, like generic databases or spreadsheets. They provide more retail-specific functionality and advanced features to organize, process, and serve up your product information where it’s needed - such as your website, app, sales systems, and third-party sites.
PIMs are popular because they save time and reduce risk by:
- Centralizing all product data in a single source - eradicating duplication, double data entry, and inconsistencies.
- Integrating with other software - allowing retailers to automate previously manual processes.
- Feeding other systems with data - so that changes in the PIM are automatically reflected elsewhere.
What is a DAM system?
A Digital Asset Management (DAM) system is a single central place to store digital assets like photos, video and audio files, logos, artwork, and more.
But it does far more than just store files securely - a DAM makes your assets much easier to find, share and use.
Take photos for example. When you upload photos to your DAM, it can automatically detect faces, identify colors, even recognize whether the mood is happy, sad, or celebratory. It adds that information to the file as metadata, along with any other stats you ask it to store.
This makes it much easier to find the perfect asset for your artwork because you can simply search ‘woman’ ‘happy’ ‘red’ and it will find all photos that fit those criteria.
When you find an image you want to use, you can select the use type - publication, web, etc - and the DAM will serve up the image in the correct resolution, color profile, and file format for your needs.
DAM also saves time and makes collaborating easier because you can share assets in the system without having to download them and send them via email or DropBox. You can also integrate DAM with other software to easily access your assets in other programs - like Adobe Creative Suite.
For retailers, a DAM is somewhere to store product images, videos, 360-degree spins, supplier logos – all those assets that help drive conversion and sales - as well as marketing files like catalog and POS artwork, campaign materials, and graphics for digital ads, website banners, and more.
Although it wasn’t designed specifically for the sector, there is a strong use case - and business case - for DAM in retail. DAM can:
- Significantly reduce the time wasted, searching for assets in multiple, disorganized locations.
- Semi-automate catalog production.
- Automatically serve images to e-commerce sites and shopping apps.
- Receive and process assets uploaded by suppliers in their millions.