Success Story –
Fratelli Carli

Fratelli Carli gets ready for another century of customer-centric communication. Fratelli Carli has kept a strong focus on customer communication since its foundation in 1911. WoodWing Assets and the WoodWing Studio publishing system now allow them to centralize all digital content and to deploy it according to the appropriate communication channel. The solution is part of their long-term goal: to offer a consistent customer experience through multichannel, 360° communication.

Challenge

As Fratelli Carli grew, the number of marketing campaigns and the amount of commercial content increased exponentially. As a result, the press department suffered disk space problems. This initiated the search for a new DAM system.

Evaluation

But while analyzing DAM solutions, the company identified an underlying problem – content multiplication. Rather than reusing assets, many departments and content creators duplicated them for their own purposes, resulting in large volumes of (duplicated) assets in the system.

Requirements

It was therefore necessary to manage customer communication processes in an integrated manner. The solution had to link marketing campaigns to planning, creation, production, and finalization, using centralized resources. But the real challenge was to insert it into the existing system context. Fratelli Carli selected WoodWing because it offered better content sharing and workflow management.

With WoodWing, the process is guided from the beginning, starting from the briefing phase, through production, towards shipment of the communication to the final customer.

 

Fabio Amendolagine, Press Center Manager

Implementation

Together, Fratelli Carli and GMDE meticulously mapped the entire process and then re-engineered it through WoodWing tools. GMDE then created a proof of concept, which was tested for two weeks. After further development and customization, the solution went live. The first month was used for training, inspection, and debugging.

WoodWing Assets was easy to implement; with WoodWing Studio,  it took some time to get used to the new process before the benefits kicked in. Currently, around 40 users across 10 roles and departments use WoodWing, spanning marketing, production web editors, and external agencies.

Putting WoodWing Assets into production was very simple, as users were already used to a DAM. The software refined the existing practices, offering a better experience and additional features.

 

Fabio Amendolagine, Press Center Manager

Integration

Another key factor to selecting WoodWing was its potential to integrate with third-party software, including PIM systems, Adobe CC, and more. In this case, OIM, a PIM proposed by GMDE, is used to plan and distribute activities, to manage automation, and to provide reporting on research, performance evaluation, and delivery times. Integration with InDesign provides more efficient graphics work. Fratelli Carli and GMDE also plan to add another plugin to automatically import price lists from the databases.

We really appreciate the versioning feature, which makes it possible to view the entire creative path. Messaging and sticky notes are also useful.

 

Fabio Amendolagine, Press Center Manager

Results & benefits

• Optimized production process for printed materials
• Easy sharing of all publications internally
• An accessible platform for external agencies to manage the briefing process
• Web Marketing can use the platform for business sites
• Disk space optimization using versioning (cloud capability)
• Integration of marketing campaigns, order management, worksheet creation, process monitoring, and automatic coding
• Increased productivity and simplified tasks in prepress with the InDesign plug-in
• Integrated planning of operational activities (e.g., calendars)
• Archive of publications, communications, and images