2. Video Management
In 2023, short-form video is set to sweep the marketing world. A survey by HubSpot has shown that nearly 90% of marketers who use short-form videos plan to increase or maintain their investment in video content in 2023, while one in five marketers plan to leverage short-form video formats for the first time.
Short-form video has quickly become a powerful tool for connecting with customers and building brand loyalty. With its convenience, affordability, and accessibility, it will become ever more popular as businesses look for new and innovative ways to reach their audiences.
While video and other time-based content, such as podcasts, are nothing new to most companies, we are still challenged by how to manage the growing volume of large video files and ensure high-quality content is optimized for any device and streaming platform used by our customers.
Additionally, with the increase in influencer marketing and user-generated content, your organization may need to consider how it will ingest, moderate, manage, review, and collaborate on large, user-generated video assets in a streamlined way.
You may have already noticed short-form videos becoming a part of your marketing strategy. Likewise, video management is becoming a primary use case for your DAM system, and thanks to advancements in technology in 2023, managing video assets will become more straightforward.
For example, I expect we’ll be seeing AI leveraged within our DAM systems to ensure the search and discovery of speech and time-based content in 2023.