SUCCESS STORY
How agency Charterhouse expanded its offers with chargeable DAM services
Results & benefits
- The agency benefits of one central DAM system used across all studios, subsidiaries and clients.
- A self-service portal enables the clients to access their assets in a self-service approach 24/7.
- The agency now offers chargeable centralized DAM services to a growing number of clients.
The customized WoodWing brand portal is so easy to use that I sometimes call WoodWing Assets (former Elvis DAM) the Facebook for digital asset management.
About the customer
Charterhouse, part of Konica Minolta Indicia, is a marketing services production company headquartered in Hatfield, UK, with a presence in 21 European countries. The agency covers 35 European markets with onsite and centrally implemented teams. The client list includes famous brands such as Rolls-Royce, BMW, British Gas, Coca-Cola, Unilever, E.ON, Burger King, and more. Charterhouse designs, produces and delivers the marketing and advertising campaigns of its clients. The teams create design templates and adapt them to market-specific versions that are distributed to end users and the media. The agency delivers across print, press, advertising, outdoor, digital and online media.
Challenges
The agency wanted to address its client's needs for stronger brand compliance, secure file upload and consistent use of assets. To avoid copyright issues, the customers were also looking for ways to securely track images and image rights. The clients also requested the ability to easily share assets while cutting down the time for retrieving assets manually. However, the limits of the existing environment did not enable all this – data were saved in an unstructured manner at multiple storage locations and devices, making the search for essential assets very complicated.
Evaluation
Charterhouse evaluated five other well-known DAM systems. The intended use required a true multi-tenant system, including the ability to re-skin the system for multiple clients and to easily develop client-specific metadata and permission schemes. Scalable processing and storage plus low IT demand were also important requirements. WoodWing Assets came out on top due to its comprehensive feature set and attractive pricing enabling company-wide DAM deployment at affordable cost.
I think the new on-line asset and approval system is a real benefit and a great process improvement which we can now roll out over other projects and parts of the business.
Implementation / Integration
Leveraging the WoodWing API, Charterhouse developed a customized WoodWing Assets-based self-service brand portal enabling clients to access all project information and materials 24/7. The complete implementation of WoodWing Assets took just three months. The system became the central digital asset management platform for all Charterhouse studios and clients.
Results & benefits
- The system provides customers with outstanding ease of use – finding an asset never requires more than three clicks.
- The chargeable client Web portal is offered under the name "CH+ assets", including set-up, a standard metadata scheme, storage and sharing of all common media types, version control as well as 2 TB of storage and unlimited Web user licenses.
- Charterhouse offers its paid centralized DAM services to a growing number of clients, such as Rolls-Royce, British Gas and more.
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