Consistent innovation in publishing

Results & benefits

• High efficiency in the creation of content for multiple digital platforms. 
• Excellent cost efficiency, low cost of ownership.
• Streamlined editorial review and quality assurance process.

 
About the customer

Since its founding in 1887, Hearst has grown into one of the world's most admired private media and information companies – Hearst is a legendary name in the publishing world. The company is structured into seven divisions, including newspapers, magazines, business media, broadcasting, entertainment, and syndication. Hearst Magazines, a unit of Hearst Corporation, is one of the world's largest publishers of monthly magazines, with 21 U.S. titles and nearly 300 international editions. The titles of Hearst Magazines are frequently honored with industry awards such as the National Magazine Awards. Hearst Magazines was a pioneer in tablet publishing – all titles are available on the major tablet and mobile platforms.

Challenges

The legacy publishing system used by Hearst Magazines was not able to cope with modern multi-channel publishing needs. As a result it was a cumbersome process to provide readers with content on their preferred channels and devices.

Evaluation

To streamline the production workflow for print and digital issues, the U.S. subsidiary of Hearst Magazines decided to migrate to a true multi-channel publishing solution, replacing a legacy publishing system. The general objective: Building a streamlined and cost-effective environment for collecting, storing, creating, publishing, distributing and archiving the vast array of content. The system should enable efficient publication of content to all major channels, including print, tablets, mobile and social media. The team spent about six months evaluating Enterprise against the existing system. The conclusion was that switching to Enterprise was more attractive than upgrading the legacy solution.