Watch our webinar with Qonqord and Squadra to gain useful insights from workflow consultancy experts on how to optimize your content supply chain.
Qonqord (WoodWing partner) and Squadra are expert firms that have joined efforts to help organizations optimize their workflows and achieve greater efficiency in managing their content. In this webinar, they will help you to resolve the challenges around creating an efficient content supply chain and maintaining content accuracy and consistency, and they will show a use case that will help you understand how manufacturers, wholesalers, and retailers can leverage the power of content orchestration to save time, money, and resources.
If your organization is struggling with:
- Creating and controlling visual content
- Increasing confusion and complexity between teams
- Time-consuming content approval processes
- Inconsistent content undermining your brand
- Content duplication and disconnection
- Chaotic processes that can’t scale
- Risks to accuracy and schedules,
then this webinar is for you!
More information about this webinar's topic:
Similar to the retail industry, manufacturers and wholesalers need to manage a wide variety of digital assets, including product images, descriptions, product packaging, catalogs, brochures, and point-of-sale materials and link them to relevant product data from PIM systems, Excel documents or ERP solutions. It is also necessary for them to be able to publish or make available the aforementioned product and marketing-related digital assets (sometimes in multilingual versions) to brand websites, e-commerce websites, dealer-distributor portals, apps, intranet, etc.
The benefit of having a single source of truth for managing digital assets and a content creation set of tools to support the creation and management of product-related collateral is crucial for maintaining brand consistency and collaboration with internal stakeholders (sales, purchasing, product management, category management, etc.) and external stakeholders (customers, wholesalers, retailers, distributors, etc.). There is also a far greater advantage to connecting these main content management systems with the product data, for optimizing the whole content creation process, maintaining better consistency, and removing manual and time-consuming tasks by bypassing processes.
Hilde Hagen is a process consultant at Qonqord. A professional with years of experience in Digital Asset Management, Content Orchestration and publishing processes. Qonqord helps brands and publishers to orchestrate their content creation and publishing processes and works with first-class brands, publishers and media companies in the Benelux, UK, Iberica and Scandinavia, Like Yamaha Motor Europe, Next Retail, Albelli, RTL, G-Star, Bavaria, DPG, Roularta, Impresa and has offices in the Netherlands, Belgium and Portugal.
Roger Wegh is a senior professional with a passion for Digital Transformation and Data Management. As a senior professional, with 20+ years of experience in different industries and with large international companies, he helps companies in their digital transformation process and digital asset management challenges to become real digital omnichannel players, customer-centric and efficient. Roger is one of the founding partners of Squadra, a knowledge-based, vendor-agnostic and solution-driven organization supporting businesses in their Digital Transformation journey.
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