How to master atomic content with Content Orchestration

Suitable for anyone involved in content creation processes in editorial, marketing, or IT in a publisher, brand, or agency, in this webinar, we demonstrated how to reuse bite-sized pieces of “atomic” content and accelerate your content processes. 

According to Gartner, “atomic content” refers to the creation and customization of small content elements (atoms), such as copy and imagery, which are dynamically assembled to create targeted web pages, emails, or other marketing assets. 

Here is a specific example of what that could look like in a real situation, and which is covered in the webinar: You are a marketing agency that creates content for retail clients, such as brochures, website information, flyers and so on. Much of the content you create is similar but used for different purposes. Recreated manually, this is an enormous sunk cost in terms of hours spent. But with atomic content, you can reuse atoms from similar existing content, saving time and money in the process.  In this free webinar, we will demonstrate how you can create, manage, and publish atomic content with the support of an integrated set of tools. 

The discussion covered:

• How to tackle the challenges of atomic content creation
• How to ensure your workflows and organization stay fast and effective
• How Content Orchestration can transform the way you approach storytelling