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May 28-29, 2026
Sydney Central Hotel, Sydney
Topics:
- Shifts in the AI world that changed the content strategy for communications teams
- AI ethics and principled AI practice
- Digital Asset Management's critical role in AI governance for 2026
About the event
The ANZ PR and Comms Leaders’ Gen AI Summit 2026 brings together senior communications leaders to explore how Generative AI is reshaping how teams manage reputation, shape narratives, and engage stakeholders.
With a focus on practical insights over hype, the summit examines what AI means for the future of PR and communications, and how teams can adopt it with confidence, creativity, and control.
Ethics in practice and transparency that builds trust
Don't miss the session by John Fong, MD WoodWing APAC, where he unpacks what principled AI practice looks like for communications teams and explains why governance only works when your assets actually follow the policy.
Drawing on real brand examples, John connects the ethics of AI transparency to the operational role DAM plays in making that accountability real.
In this session, you will learn:
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What audiences expect when AI is involved and how to meet those expectations
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How to move beyond compliance toward genuinely principled AI practice
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Why AI co-creation, zero-click search, and LLMs have reshaped content strategy
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How DAM delivers in 2026: a single source of truth, an audit trail, and AI-ready metadata
Speakers
John Fong
Managing Director
WoodWing APAC and WoodWing Digital Services
We help you to take charge of your content with our world-class content and information management solutions.
