Content efficiency for Manufacturing and Wholesale

Content orchestration is the process of managing and optimizing content across multiple channels for consistent messaging and branding. It helps busy teams to plan, create, manage and distribute content - profitably and effectively.

For retail and eCommerce, it can mean any number of marketing process improvements - from integrating DAM and PIM to keep channels effortlessly in sync, to automating content production for faster time-to-market.

WoodWing's solutions for content orchestration, including a digital asset management system and a multichannel content creation solution, help streamline the content production process for catalogs, making it easier to produce multichannel content quickly.

WoodWing's solution simplifies collaboration on content production by providing a centralized platform for teams to work on and review content. You can centralize all of your digital assets for fast access that accelerates collateral production. One place to receive, store, search, surface and share images, videos, PDFs, artwork, and more.

• Add meaningful metadata that makes every asset instantly discoverable - like SKUs
• Reduce the cost and confusion of lost assets, unclear version history, and permission
• Share marketing collateral with global distributors instantly online - including China

Yes, WoodWing can seamlessly integrate with product information management, enterprise resource management, and other systems you use every day to make content production more efficient. With integrating your systems you can insure: 

• Consolidate print, digital, and eCommerce staff into a single creative team
• Connect to your PIM to effortlessly sync product data, information, and assets
• Create an integrated software stack for streamlined workflows and automation.

Multichannel publishing allows you to produce content for multiple channels, including print and digital, ensuring that your message reaches a broader audience and increasing your marketing reach. 

WoodWing's software solutions ensures brand consistency by providing a centralized platform for teams to collaborate on content, ensuring that brand guidelines are followed across all channels and products. Your distribution network is the lifeblood of your business. You can easily equip them with everything they need to promote your products and grow your revenue.

• Instant self-service access to branded assets from anywhere in the world
• Easy management and distribution of your multi-language assets
• Embargos to protect brand assets until ready for release