Content and information management for retail

WoodWings software solutions and services help you manage digital retail content and information across various channels. It organizes your retail content creation and management, making it easier and quicker to produce high-quality catalogs, brochures and other marketing materials, while maintaining consistent branding. 

Large, medium and small global and local retail brands use WoodWing software to:

• reduce time-to-market and cost-of-delay
• efficiently create and manage more content than ever
• engage and convert customers on their channels of choice
• Do more without increasing costs or headcount.

Other benefits of the WoodWing solutions lie in the field of:

• knowledge management, making relevant information available when and where it is needed
• quality management, ensuring consistent high quality products and services, and compliancy for example
• process management, aimed at achieving maximum efficiency and reducing waste, and creating the flexibility needed to take advantage of opportunities when they arise

For retail and eCommerce, it can mean any number of marketing process improvements - from integrating DAM and PIM to keep channels effortlessly in sync, to automating content production for faster time-to-market.

Yes, WoodWing's retail content management solutions can integrate with other systems such as product information management (PIM) and digital asset management (DAM) systems, financial software solutions, webshops and the likes. 

Managing digital content and information in retail allows for consistent branding, ensures product and supplier quality, and optimizes content across various channels.

By managing digital content and information from one centralized platform, retailers can streamline their operations, improve efficiency, and maintain consistent branding across all channels.

Strong content management solutions help retailers organize, search, and share large volumes of digital assets efficiently. These solutions ensure that relevant content is accessible anytime and anywhere, even in complex retail environments.

Future-proof solutions in retail enable greater efficiency and faster time to market by providing tools that are not hindered by outdated technology. By taking control of publishing, document, digital asset, and quality management processes, retailers can stay ahead of market developments and their competition.