Engage, convert and retain retail customers

Content orchestration is the process of managing and optimizing content across multiple channels for consistent messaging and branding. It helps busy teams to plan, create, manage and distribute content - profitably and effectively.

For retail and eCommerce, it can mean any number of marketing process improvements - from integrating DAM and PIM to keep channels effortlessly in sync, to automating content production for faster time-to-market.

WoodWing's solutions for content orchestration streamlines retail content creation and management, making it easier to produce high-quality catalogs, brochures, and other marketing materials while maintaining consistent branding. 

Some of the largest global retail brands use WoodWing software to:

• Reduce time-to-market and cost-of-delay
• Efficiently create and manage more content than ever
• Engage and convert customers on their channels of choice
• Do more without increasing costs or headcount.

Yes, WoodWing's retail content management solution can integrate with other systems such as product information management (PIM) and digital asset management (DAM) systems. 

Retail businesses can benefit from digital asset management by easily managing their digital assets, such as product images and videos, in one place, ensuring accuracy and consistency across all channels.

Using a catalog creation software benefits retail businesses by simplifying the process of creating catalogs and brochures, reducing errors and time spent on manual processes. Also, retailers can half the time it takes to create catalogs with DAM/PIM integration and InDesign automation.

Our solutions for content orchestration simplify multichannel publishing for retail by enabling businesses to create and distribute content across multiple channels, including online and offline channels.