Webinar
Digital Asset Management for CPG success
Unifying product data and content.
Wednesday, June 17th, 2026
12:00 pm EDT | 18:00 CEST
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In the fast-moving world of Consumer Packaged Goods (CPG), product content needs to be accurate, consistent, and ready for every channel – from retail and e-commerce to print and digital campaigns.
But when product data and digital assets live in separate systems, teams spend too much time fixing inconsistencies, reworking content, and chasing approvals.
In this webinar, we’ll explore how Digital Asset Management can serve as the central hub that connects product data and content – enabling CPG brands to move faster, reduce errors, and scale with confidence.
What you will learn
- How to keep product content consistent across retail, print, and digital channels
- How to improve collaboration between marketing, e-commerce, packaging, and product teams
- How to eliminate manual work and reduce costly content errors
- How to automatically generate ready-to-use content from structured product data and assets
- How to launch campaigns faster without sacrificing control or compliance
Why this matters for CPG brands
Retailers demand accurate, enriched product information. Campaign cycles are getting shorter. Channels keep multiplying. Without a unified approach to product data and content, organizations risk fragmentation, delays, and inconsistent brand experiences.
A modern DAM — connected to product data systems — enables:
- A single source of truth for assets and product content
- Automated content creation workflows
- Faster time-to-market
- Improved operational efficiency
- Greater control and compliance
Panel discussion
Industry leaders from the following companies who are tackling these challenges at scale will share their experiences and insights in a panel discussion:
- Mondelēz International
- Colgate-Palmolive
Take this opportunity and learn how global CPG brands are aligning teams, streamlining workflows, and using technology to unify product data and content across the organization.
Who should attend
This webinar is specifically catered to the following groups of specialists:
- CPG marketing leaders
- E-commerce and retail content managers
- Product content operations teams
- DAM and PIM owners
- IT and digital transformation leaders
The speakers
Dan Pugliese
VP of Sales - North America
WoodWing
Abhishek Ahluwalia
Global eCommerce Director
Mondelez
Dayle Raivetz
Business Analyst
WoodWing
Aliza Levinsky
Sr Dir. Digital Shelf & PDP Excellence
Colgate-Palmolive
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