From DAM to automated retail content
How WoodWing Assets and Relayter enable content automation at scale
Retail teams are under constant pressure to produce more content, for more channels, in less time. From promotions and pricing updates to localized campaigns, the volume and complexity keep growing. But many organizations still rely on manual workflows, disconnected systems, and repetitive production processes.
In this joint session, WoodWing and Relayter show how retail brands can move from manual content creation to automated, scalable production. You’ll see how product data, promotions, and digital assets come together in one connected workflow, enabling teams to automatically generate content for print, digital, in-store, and beyond.
Paul Walker (WoodWing) will demonstrate how a strong DAM foundation enables automation, while Relayter will showcase how rules-based content generation transforms campaign production.
Tuesday, May 19th, 2026
10:00 am EDT | 16:00 CEST
Unable to attend?
Simply register, and we'll send you the recording after the webinar.
What you will learn
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How to connect product data, promotions, and assets into one workflow.
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How to automate content creation across multiple retail channels.
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How to reduce manual work and accelerate campaign production.
- How the integration between WoodWing Assets and Relayter works in practice.
Who should attend
Retail marketers, e-commerce teams, content managers, and production teams looking to scale content creation while maintaining control and consistency.
The speakers
Paul Walker
Product Development Manager
WoodWing
TBD
Relayter
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