Monetizing the archive:
How leading brands are using DAM to revitalize their businesses
Perry Solomon, General Manager Brands, WoodWing USA, talks with BuzzFeed and Essence in Henry Stewart Events about their experiences working with WoodWing Assets.
- Multichannel marketing
- Digital Asset Management (DAM)
- Content-based business
- Working remotely
- Metadata practices
- WoodWing Assets (formerly called Elvis DAM)
Business, technology, and creative leaders from Essence and BuzzFeed talk to Perry Solomon and share how they are utilizing a digital asset management system to get more value out of their content and as the foundation of their new content-based businesses.
Find out how, through the introduction of new technology and business processes, these brands are reaching new audiences, developing new products, and improving efficiency in this challenging business climate.
Who’s this webinar for?
We highly recommend this webinar to brands looking to expand their audiences and leverage their content in multiple marketing channels.
General Manager, Brands
Director of Rights & Clearances
VP of Infrastructure Technology
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