How to implement omni-strategy in real life
On-demand webinar with Lars Kroløkke, Director - Digital Transformation at Aller Media A/S on "How to implement omni-strategy in real life".
- Omnichannel content creation
- Content re-use across brands and territories
- Business ROI
- WoodWing Studio
- WoodWing Assets
- Cloud (SaaS)
In this webinar, Lars shows Aller Media's challenges and their experiences implementing a content-first approach for a true omni-strategy that involves everyone in the content creation process at Aller Media including external parties.
WoodWing has played an important role in Aller Media's omni-strategy implementation to not only streamline content production but also re-using content for various channels to maximize ROI on content.
Since 2014, Lars has been part of Aller Media. Lars has led projects across the Aller Group in the Nordic region, and as a consultant, he has worked in IT and digital business development for more than 20 years, including five years as an international process optimization consultant.
Who’s this webinar for?
This webinar is highly recommended for anyone involved in the decision-making and content-creation process in the publishing and media industry.
The strategies implemented by Aller Media have been discussed in more detail in this webinar with consultancy firm Kapero.
Director - Digital Transformation
Aller Media A/S
Keep up the momentum and delve into expert insights, hot topics and the latest trends in our learning center.
Six trends that will impact digital publishing in 2023
While some adapted quickly to new digital publishing opportunities, others continue to struggle to...
April 19, 2023
File management: Setting up a folder structure in 5 steps
March 06, 2023
We help you to take charge of your content with our world-class content and information management solutions.