How to optimize your content supply chain for faster time-to-market

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Similar to the retail industry, manufacturers and wholesalers need to manage a wide variety of digital assets, including product images, descriptions, product packaging, catalogs, brochures, and point-of-sale materials and link them to relevant product data from PIM systems, Excel documents or ERP solutions. It is also necessary for them to be able to publish or make available the aforementioned product and marketing-related digital assets (sometimes in multilingual versions) to brand websites, e-commerce websites, dealer-distributor portals, apps, intranet, etc.

The benefit of having a single source of truth for managing digital assets and a content creation set of tools to support the creation and management of product-related collateral is crucial for maintaining brand consistency and collaboration with internal stakeholders (sales, purchasing, product management, category management, etc.) and external stakeholders (customers, wholesalers, retailers, distributors, etc.). There is also a far greater advantage to connecting these main content management systems with the product data, for optimizing the whole content creation process, maintaining better consistency, and removing manual and time-consuming tasks by bypassing processes.