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Smart content decisions in publishing

Connecting audience intelligence (SmartOcto) with editorial workflows (WoodWing Studio)

Audience data is everywhere, but a real challenge is turning those data insights into smarter editorial decisions without disrupting your workflow.

In this joint knowledge session, SmartOcto and WoodWing come together to explore how audience intelligence and content creation can work hand in hand.

Erik van Heeswijk from SmartOcto will share how publishers use real-time audience analytics to understand what resonates, why it resonates, and how to act on those insights responsibly. He will showcase how the integration betweeen SmartOcto and WoodWing Studio brings actionable decisions at the right moment in the workflow.

The session includes a fireside discussion focused on practical experience, organizational impact, and lessons learned from publishers adopting data-driven workflows.

Tuesday, March 24th, 2026
10:00 am ET | 16:00 CET

Unable to attend?
Simply register, and we'll send you the recording after the webinar.

What you will learn

How audience intelligence supports editorial decision-making.
What meaningful data looks like inside the newsroom.
How the SmartOcto and WoodWing Studio integration works in practice.
Real examples of embedding insights into daily publishing workflows.

Who should attend

Editors-in-chief, managing editors, digital strategists, audience development teams, and publishing professionals looking to connect workflows with real-time audience insights.

The speakers

Erik van Heeswijk

Co-founder & CEO
SmartOcto

About the speaker
Erik helps publishers across Europe and beyond translate audience data into actionable newsroom intelligence. His focus lies in empowering editorial teams to make confident, data-informed decisions without compromising journalistic values.

Dani Leyhue

Product Manager
WoodWing Studio

About the speaker
Dani leads the evolution of WoodWing Studio, focusing on workflow optimization and transformations that help publishers streamline collaboration and strengthen multichannel publishing operations.

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Smart content decisions in publishing

The speakers

Keep exploring

How the PIM and DAM integration orchestrates the retail content supply chain and accelerates growth

New WoodWing Outlook and Office add-ins replace existing plug-ins