Success Story – Are Media

The situation

Are Media has a long-standing legacy in magazine publishing, built on a strong foundation in print journalism. While print remains a core part of its identity, the company has strategically expanded into digital platforms, embracing an omnichannel approach to deliver high-quality content across both traditional and modern media formats.

Operating at a large scale, Are Media manages multiple editions, seamlessly handling content creation, advertising management, and production workflows while meeting tight deadlines for both weekly and monthly publications.

The goal

To sustain its leadership in the publishing industry, Are Media needed a multichannel publishing solution that seamlessly integrated with its existing creative management and advertising systems. The ideal solution would enable multiple team members to collaborate on the same issue simultaneously, ensuring a highly efficient workflow – particularly crucial for the fast-paced production cycles of weekly magazines.

Moreover, the company’s dependence on on-premises servers introduced operational risks and scalability challenges, underscoring the need for a modern, cloud-based infrastructure to enhance flexibility, security, and efficiency.

Are Media’s goals were clear:

• Optimise publishing workflows to enable seamless collaboration among teams
• Improve efficiency in managing weekly and monthly publications
• Mitigate risks associated with legacy infrastructure by moving towards a fully cloud-based, software-as-a-service (SaaS) model to enhance reliability, security, and accessibility

We're a big company. We need many people in as quickly as possible to get these things done, especially the weeklies. That's where WoodWing, as a software package, really comes into its own because it allows multiple people to work on the same brand and the same issue, all at the same time. So, it's a great collaboration tool as well.

Angus Chrisholm – IT Delivery Manager, Are Media

The conclusion

WoodWing Studio has enhanced Are Media’s publishing ecosystem by streamlining content creation workflows and nurturing collaboration. This transformation has empowered the company to meet tight deadlines for its publications while maintaining high-quality content across both print and digital platforms.

Are Media credits WoodWing with being a pivotal part of its success. By seamlessly integrating with other tools and adapting to its evolving needs, WoodWing Studio has enabled Are Media’s teams to focus on creating exceptional content supported by an efficient and collaboration-boosting system.