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Der Spiegel

How one of Germany’s largest news publications increased editorial and production workflow efficiency using WoodWing’s publishing software.

Read this case
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Powerful integration suite for seamless connectivity and automation

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Efficient plugin for enhanced Adobe InDesign design workflows

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Modern document and quality management helps you manage risks and improve processes

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Healthcare

Always access the latest version of each process, protocol, guideline, or agreement

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Manufacturing

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Bavaria

How Bavaria significantly improved its global brand management.

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How value based care is changing healthcare and the continuum of care

How value based care is changing healthcare and the continuum of care

Total Quality Management (TQM): continuous process optimization for top products and services

Total Quality Management (TQM): continuous process optimization for top products and services

All you need to know about Digital Asset Management (DAM)

All you need to know about Digital Asset Management (DAM)

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Medium Rare

How Content Agency Medium Rare delivers better client experiences and outcomes with WoodWing.

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Why WoodWing

How we help

icon-woodwing-enterprise-information-management-eim

Enterprise Information Management

Take charge of your content and information with Enterprise Information Management

icon-woodwing-unlock-your-potential

Unlock your potential

Unlock your potential with WoodWing's innovative solutions

icon-woodwing-content-orchestration

Content Orchestration

Managing content at scale has never been easier or more profitable

Solutions

Content Creation

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Content Creation

Collaborate and create high-quality channel-neutral content

icon-woodwing-dam

Digital Asset Management

Manage and distribute digital assets for streamlined content

icon-woodwing-multichannel-publishing

Multichannel Publishing

Maximize reach with seamless multi-channel content publishing


Content Management

icon-logo-woodwing-document-management

Document Management

Centralize and control your documents, ensuring secure access

icon-woodwing-information-management

Information Management

Become more agile, reduce risks and benefit from available data

icon-woodwing-knowledge-management

Knowledge Management

Share knowledge for better collaboration and productivity

icon-woodwing-process-management

Process Management

Document and optimize business processes for greater efficiency

icon-logo-woodwing-quality-management

Quality Management

Ensure consistent and compliant quality standards for your organization


Content Services

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Creative Workflow Services

Unleash creative potential with tailored support from experts

icon-woodwing-digital-publishing-service

Digital Publishing Services

Enhance digital publishing strategy with expert services

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App Integrations

Integrate WoodWing seamlessly into your existing tech stack

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WoodWing Cloud

Experience stress-free hosting, software maintenance, and more


FEATURED CONTENT PIECE

Der Spiegel

How one of Germany’s largest news publications increased editorial and production workflow efficiency using WoodWing’s publishing software.

Read this case
Products

Take charge of your content

WoodWing Studio

Streamlined content creation and multichannel publishing solution

WoodWing Studio

Collaborative content creation and multichannel publishing solution that simplifies workflows and streamlines production processes.

Assets Logo (base)

Enterprise-grade digital asset management for streamlined workflows

WoodWing Assets

Enterprise-grade digital asset management solution that streamlines your creative workflow and simplifies collaboration among team members.

WoodWing Swivle

Cloud-based DAM for seamless file management and collaboration

WoodWing Swivle

Cloud-based DAM solution for managing, sharing, and collaborating on digital files from anywhere and on any device.

WoodWing Scienta

Simplified quality and process management for regulated industries

WoodWing Scienta

Quality management platform for regulated industries that simplifies compliance, knowledge sharing, and collaboration.

WoodWing Xtendis

Secure digital archiving and document management system

WoodWing Xtendis

Digital archiving and document management system that allows organizations to store, manage, and access their digital assets securely.

Connect Logo (base)

Powerful integration suite for seamless connectivity and automation

WoodWing Connect

Powerful integration suite, including APIs, webhooks, plugins, and the best-in-class iPaaS solution (powered by Workato).

WoodWing Smart Styles

Efficient plugin for enhanced Adobe InDesign design workflows

WoodWing Smart Styles

Plugin for Adobe InDesign that streamlines design workflows by allowing designers to apply predefined styles quickly.

Industries

We know your challenges

icon-woodwing-agencies

Agencies

Optimized workflow, improved collaboration, and brand consistency

icon-woodwing-finance

Finance

Modern document and quality management helps you manage risks and improve processes

icon-woodwing-franchise

Franchise

Ensure unity with document, quality, and knowledge management

icon-woodwing-healthcare

Healthcare

Always access the latest version of each process, protocol, guideline, or agreement

icon-logo-woodwing-housing-corporations

Housing Corporations

Document management from context, always up-to-date, complete and accurate documents

icon-woodwing-manufacturing

Manufacturing

Consistent branding, accelerated launches, and integrated content management

icon-woodwing-publishing

Publishing

Efficient content creation, collaboration, and multichannel publishing

icon-woodwing-retail-ecommerce

Retail & eCommerce

Streamlined catalog and marketing content production for faster time-to-market

icon-woodwing-transport-logistic

Trade & Logistics

Increase efficiency with process, document, and quality management

Featured content piece

Bavaria

How Bavaria significantly improved its global brand management.

Read this case
Inspiration

Learning centre

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Success Stories

Read success stories from trusted organizations that rely on WoodWing's solutions

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eBooks & Whitepapers

Dive into in-depth knowledge with our comprehensive digital publications

icon-logo-woodwing-videos

Videos

Lean back and enjoy one of our educational videos

icon-woodwing-events-and-webinars

Events & Webinars

Meet us in person or virtually at one of our events or webinars


Latest articles

How value based care is changing healthcare and the continuum of care

How value based care is changing healthcare and the continuum of care

Total Quality Management (TQM): continuous process optimization for top products and services

Total Quality Management (TQM): continuous process optimization for top products and services

All you need to know about Digital Asset Management (DAM)

All you need to know about Digital Asset Management (DAM)

View all blog articles

Featured content piece

Medium Rare

How Content Agency Medium Rare delivers better client experiences and outcomes with WoodWing.

Read this case
Company

About us

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About WoodWing

Discover our company's vision, mission, and innovative solutions

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Management Team

Meet the leaders driving WoodWing's success and growth

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Contact

Reach out to us for inquiries, support, and collaboration


Jobs & Press

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Job opportunities

Explore exciting career opportunities and join our team

icon-woodwing-press-release

Press releases

Stay updated with our latest company news and announcements


Partners

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Partners

Explore our partners for local support and expanded capabilities

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Become a partner

Join our global partner network and grow with us


Want to work for us?

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Would you like to further develop your development skills? As our developer you will learn all about new techniques and innovations.

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Contact us

Multichannel Publishing

4 Minutes of reading

Success Story -
Der Spiegel

How one of Germany’s largest news publications increased editorial and production workflow efficiency using WoodWing’s publishing software.

Shape
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Results

  • A future-proof system with SPIEGEL’s digital production system tightly integrated with WoodWing Studio for print publications.
  • Faster time-to-market due to process automation and optimization.
  • A solution that is ready to deal with new customer requirements.

 

Partner: a&f systems

Used Product(s)
WoodWing Assets WoodWing Studio
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About the customer

Der Spiegel is a German news publication published by SPIEGEL Group in Hamburg. Politically independent, unrelated to any economic groups, obliged only to itself and its readers and users – DER SPIEGEL has thus been known for its investigative journalism for over 70 years.

The printed SPIEGEL is Germany’s news publication with the largest circulation. SPIEGEL.de is the online publication platform of the SPIEGEL editorial office, where all the SPIEGEL’s editorial contents are available.

The SPIEGEL brand has a weekly readership of more than 16 million. DER SPIEGEL is therefore one of the most important news publications in the German-speaking region. According to a reader analysis in 2020, almost two-thirds of the decision-makers in the economic and administrative sectors refer to the magazine.

Challenge

In order to gain efficiencies in their production processes, the previously independent print and online editorial offices were merged into one organization, which was the objective of project “Orange”. Key steps have already been completed, as the editorial office now runs under one chief editorial office and with joint unit management. The employees write and produce digital content for the SPIEGEL.de website and the printed SPIEGEL version.

The merger is now being realized at the level of the production processes in the “Workflows + Systems” project. In the future, around 800 employees will work in joint systems. The contents will be produced according to the “story first” principle, which means stories are created in a channel-neutral way, suitable for routing to both digital and print channels. All the editorial systems have been updated as part of the change-over.

For the technical implementation, SPIEGEL worked in close collaboration with Diamond WoodWing partner, a&f systems.

Evaluation

SPIEGEL already used WoodWing Assets as the central image management system for their existing digital content production system - Polygon - using an integration that was built in-house.

Before the first phase of the “Workflows + Systems’ project started, the entire WoodWing system landscape was consolidated and established with a new hosting partner in 2019, and a&f systems took over the responsibility for the 24/7 operation.

Although SPIEGEL's digital content production system already provided all the possibilities to fulfill the dynamic requirements of the digital landscape, it now needed to be enhanced for print-related requirements. This demanded a perfectly interlocked workflow between different systems.

a&f systems knew WoodWing Studio provides this as a standard, including numerous connection and integration options. Therefore, WoodWing Studio was a natural choice for SPIEGEL Group.

Implementation

SPIEGEL Tech Lab, a SPIEGEL Group company, was the central unit responsible for developing the existing digital content production system, Polygon.

To develop and expand the functionality of this system, SPIEGEL and a&f systems set up a pilot environment to set up future workflows, presenting them to staff, assessing their effectiveness, and refining them before implementation.

SPIEGEL then developed a new end-to-end process that incorporated every stage of print and online production: from editorial planning and creation to task management, issue planning, and page delivery and printing. WoodWing Studio was used for all print publication creation and was tightly integrated with the existing Polygon system.

We are glad to have a partner such as a&f systems by our side. The project is complex with numerous requirements as a result. A great number of concepts had to be developed. We are very satisfied with the jointly developed workflow.

Alexander Thiel, Head of Editorial Systems and Workflows SPIEGEL-Verlag

Comprehensive training sessions took place in the second quarter of 2021, around 800 employees were instructed in the new workflows and tools. When the new system went live end of summer, staff received intensive support to ease their transition into new ways of working.

The next stage is to migrate all SPIEGEL Group publications to WoodWing Studio.

Results and benefits

  • A future-proof system with SPIEGEL’s digital production system tightly integrated with WoodWing Studio for print publications.
  • Faster time-to-market due to process automation and optimization.
  • A solution that is ready to deal with new customer requirements.
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