Why WoodWing
Why WoodWing

How we help

icon-woodwing-enterprise-information-management-eim

Enterprise Information Management

Take charge of your content and information with Enterprise Information Management

icon-woodwing-unlock-your-potential

Unlock your potential

Unlock your potential with WoodWing's innovative solutions

icon-woodwing-content-orchestration

Content Orchestration

Managing content at scale has never been easier or more profitable

Solutions
Solutions

Content Creation

icon-woodwing-content-creation

Content Creation

Collaborate and create high-quality channel-neutral content

icon-woodwing-dam

Digital Asset Management

Manage and distribute digital assets for streamlined content

icon-woodwing-multichannel-publishing

Multichannel Publishing

Maximize reach with seamless multi-channel content publishing


Content Management

icon-logo-woodwing-document-management

Document Management

Centralize and control your documents, ensuring secure access

icon-woodwing-information-management

Information Management

Become more agile, reduce risks and benefit from available data

icon-woodwing-knowledge-management

Knowledge Management

Bring knowledge and people together to work on quality

icon-woodwing-process-management

Process Management

Organize and describe processes in a way that everyone can use

icon-logo-woodwing-quality-management

Quality Management

Ensure together that you do the right things, and do them well


Content Services

icon-woodwing-creative-workflow-services

Creative Workflow Services

Unleash creative potential with tailored support from experts

icon-woodwing-digital-publishing-service

Digital Publishing Services

Enhance digital publishing strategy with expert services

icon-woodwing-integrations

App Integrations

Integrate WoodWing seamlessly into your existing tech stack

icon-woodwing-cloud

WoodWing Cloud

Experience stress-free hosting, software maintenance, and more


FEATURED CONTENT PIECE

Der Spiegel

How one of Germany’s largest news publications increased editorial and production workflow efficiency using WoodWing’s publishing software.

Read this case
Products
Products

Take charge of your content

WoodWing Studio

Streamlined content creation and multichannel publishing solution

Assets Logo (base)

Enterprise-grade digital asset management for streamlined workflows

WoodWing Swivle

Cloud-based DAM for seamless file management and collaboration

WoodWing Scienta

Software to collaborate on quality and have control over and maximize the benefits of the knowledge present in your organization.

WoodWing Xtendis

Secure digital archiving and document management system

Connect Logo (base)

Powerful integration suite for seamless connectivity and automation

WoodWing Smart Styles

Efficient plugin for enhanced Adobe InDesign design workflows

Industries
Industries

We know your challenges

icon-woodwing-agencies

Agencies

Optimized workflow, improved collaboration, and brand consistency

icon-woodwing-finance

Finance

Modern document and quality management helps you manage risks and improve processes

icon-woodwing-franchise

Franchise

Ensure unity with document, quality, and knowledge management

icon-woodwing-healthcare

Healthcare

Always access the latest version of each process, protocol, guideline, or agreement

icon-logo-woodwing-housing-corporations

Housing Corporations

Document management from context, always up-to-date, complete and accurate documents

icon-woodwing-manufacturing

Manufacturing

Consistent branding, accelerated launches, and integrated content management

icon-woodwing-publishing

Publishing

Efficient content creation, collaboration, and multichannel publishing

icon-woodwing-retail-ecommerce

Retail & eCommerce

Streamlined catalog and marketing content production for faster time-to-market

icon-woodwing-transport-logistic

Trade & Logistics

Increase efficiency with process, document, and quality management


Featured content piece

Bavaria

How Bavaria significantly improved its global brand management.

Read this case
Inspiration
Inspiration

Learning centre

icon-woodwing-success-stories

Success Stories

Read success stories from trusted organizations that rely on WoodWing's solutions

icon-woodwing-ebooks-whitepapers

eBooks & Whitepapers

Dive into in-depth knowledge with our comprehensive digital publications

icon-logo-woodwing-videos

Videos

Lean back and enjoy one of our educational videos

icon-woodwing-events-and-webinars

Events & Webinars

Meet us in person or virtually at one of our events or webinars


Latest articles

Who determines the future of content: AI or you?

Who determines the future of content: AI or you?

Visiting WoodWing Uncovered – ‘Dare to Discover’

Visiting WoodWing Uncovered – ‘Dare to Discover’

How to use AI in your organization: the necessity of AI governance (and an AI Handbook)

How to use AI in your organization: the necessity of AI governance (and an AI Handbook)

View all blog articles

Featured content piece

Medium Rare

How Content Agency Medium Rare delivers better client experiences and outcomes with WoodWing.

Read this case
Company
Company

About us

icon-woodwing-about-woodwing

About WoodWing

Discover our company's vision, mission, and innovative solutions

icon-woodwing-management-team

Management Team

Meet the leaders driving WoodWing's success and growth

icon-woodwing-contact

Contact

Reach out to us for inquiries, support, and collaboration


Jobs & Press

icon-woodwing-job-opportunities

Job opportunities

Explore exciting career opportunities and join our team

icon-woodwing-press-release

Press releases

Stay updated with our latest company news and announcements


Partners

icon-woodwing-partners

Partners

Explore our partners for local support and expanded capabilities

icon-woodwing-become-a-partner

Become a partner

Join our global partner network and grow with us


Want to work for us?

Developer

Would you like to further develop your development skills? As our developer you will learn all about new techniques and innovations.

Join our team
English
Select language
Support Support Support Contact sales Contact sales Contact sales Login Login Login
Login

Choose a product

icon-woodwing-login-scienta

WoodWing Scienta

icon-woodwing-login-swivle

WoodWing Swivle


Contact us
Search Support Support Support Contact sales Contact sales Contact sales Login Login Login

Choose a product

icon-woodwing-login-scienta

WoodWing Scienta

icon-woodwing-login-swivle

WoodWing Swivle

English English

Nederlands

Why WoodWing

How we help

icon-woodwing-enterprise-information-management-eim

Enterprise Information Management

Take charge of your content and information with Enterprise Information Management

icon-woodwing-unlock-your-potential

Unlock your potential

Unlock your potential with WoodWing's innovative solutions

icon-woodwing-content-orchestration

Content Orchestration

Managing content at scale has never been easier or more profitable

Solutions

Content Creation

icon-woodwing-content-creation

Content Creation

Collaborate and create high-quality channel-neutral content

icon-woodwing-dam

Digital Asset Management

Manage and distribute digital assets for streamlined content

icon-woodwing-multichannel-publishing

Multichannel Publishing

Maximize reach with seamless multi-channel content publishing


Content Management

icon-logo-woodwing-document-management

Document Management

Centralize and control your documents, ensuring secure access

icon-woodwing-information-management

Information Management

Become more agile, reduce risks and benefit from available data

icon-woodwing-knowledge-management

Knowledge Management

Bring knowledge and people together to work on quality

icon-woodwing-process-management

Process Management

Organize and describe processes in a way that everyone can use

icon-logo-woodwing-quality-management

Quality Management

Ensure together that you do the right things, and do them well


Content Services

icon-woodwing-creative-workflow-services

Creative Workflow Services

Unleash creative potential with tailored support from experts

icon-woodwing-digital-publishing-service

Digital Publishing Services

Enhance digital publishing strategy with expert services

icon-woodwing-integrations

App Integrations

Integrate WoodWing seamlessly into your existing tech stack

icon-woodwing-cloud

WoodWing Cloud

Experience stress-free hosting, software maintenance, and more


FEATURED CONTENT PIECE

Der Spiegel

How one of Germany’s largest news publications increased editorial and production workflow efficiency using WoodWing’s publishing software.

Read this case
Products

Take charge of your content

WoodWing Studio

Streamlined content creation and multichannel publishing solution

WoodWing Studio

Collaborative content creation and multichannel publishing solution that simplifies workflows and streamlines production processes.

Assets Logo (base)

Enterprise-grade digital asset management for streamlined workflows

WoodWing Assets

Enterprise-grade digital asset management solution that streamlines your creative workflow and simplifies collaboration among team members.

WoodWing Swivle

Cloud-based DAM for seamless file management and collaboration

WoodWing Swivle

Cloud-based DAM solution for managing, sharing, and collaborating on digital files from anywhere and on any device.

WoodWing Scienta

Software to collaborate on quality and have control over and maximize the benefits of the knowledge present in your organization.

WoodWing Scienta

Quality management platform for regulated industries that simplifies compliance, knowledge sharing, and collaboration.

WoodWing Xtendis

Secure digital archiving and document management system

WoodWing Xtendis

Digital archiving and document management system that allows organizations to store, manage, and access their digital assets securely.

Connect Logo (base)

Powerful integration suite for seamless connectivity and automation

WoodWing Connect

Powerful integration suite, including APIs, webhooks, plugins, and the best-in-class iPaaS solution (powered by Workato).

WoodWing Smart Styles

Efficient plugin for enhanced Adobe InDesign design workflows

WoodWing Smart Styles

Plugin for Adobe InDesign that streamlines design workflows by allowing designers to apply predefined styles quickly.

Industries

We know your challenges

icon-woodwing-agencies

Agencies

Optimized workflow, improved collaboration, and brand consistency

icon-woodwing-finance

Finance

Modern document and quality management helps you manage risks and improve processes

icon-woodwing-franchise

Franchise

Ensure unity with document, quality, and knowledge management

icon-woodwing-healthcare

Healthcare

Always access the latest version of each process, protocol, guideline, or agreement

icon-logo-woodwing-housing-corporations

Housing Corporations

Document management from context, always up-to-date, complete and accurate documents

icon-woodwing-manufacturing

Manufacturing

Consistent branding, accelerated launches, and integrated content management

icon-woodwing-publishing

Publishing

Efficient content creation, collaboration, and multichannel publishing

icon-woodwing-retail-ecommerce

Retail & eCommerce

Streamlined catalog and marketing content production for faster time-to-market

icon-woodwing-transport-logistic

Trade & Logistics

Increase efficiency with process, document, and quality management

Featured content piece

Bavaria

How Bavaria significantly improved its global brand management.

Read this case
Inspiration

Learning centre

icon-woodwing-success-stories

Success Stories

Read success stories from trusted organizations that rely on WoodWing's solutions

icon-woodwing-ebooks-whitepapers

eBooks & Whitepapers

Dive into in-depth knowledge with our comprehensive digital publications

icon-logo-woodwing-videos

Videos

Lean back and enjoy one of our educational videos

icon-woodwing-events-and-webinars

Events & Webinars

Meet us in person or virtually at one of our events or webinars


Latest articles

Who determines the future of content: AI or you?

Who determines the future of content: AI or you?

Visiting WoodWing Uncovered – ‘Dare to Discover’

Visiting WoodWing Uncovered – ‘Dare to Discover’

How to use AI in your organization: the necessity of AI governance (and an AI Handbook)

How to use AI in your organization: the necessity of AI governance (and an AI Handbook)

View all blog articles

Featured content piece

Medium Rare

How Content Agency Medium Rare delivers better client experiences and outcomes with WoodWing.

Read this case
Company

About us

icon-woodwing-about-woodwing

About WoodWing

Discover our company's vision, mission, and innovative solutions

icon-woodwing-management-team

Management Team

Meet the leaders driving WoodWing's success and growth

icon-woodwing-contact

Contact

Reach out to us for inquiries, support, and collaboration


Jobs & Press

icon-woodwing-job-opportunities

Job opportunities

Explore exciting career opportunities and join our team

icon-woodwing-press-release

Press releases

Stay updated with our latest company news and announcements


Partners

icon-woodwing-partners

Partners

Explore our partners for local support and expanded capabilities

icon-woodwing-become-a-partner

Become a partner

Join our global partner network and grow with us


Want to work for us?

Developer

Would you like to further develop your development skills? As our developer you will learn all about new techniques and innovations.

Join our team
Contact us

Digital Asset Management

6 Minutes of reading

Success Story -
Drees Homes

How Drees Homes enhanced their digital asset management and improved their end-users’ experience.

Shape
success-story-logo-drees-homes
Results

  • Marketing team works much more efficiently: workflow times are cut by one-third 
  • Accuracy and quality of the images is ensured for both employees and end-consumers
  • WoodWing Assets' (previously Elvis DAM's) open API allowed for it to integrate with Drees Homes' already used CMS and PIM software - and supported their ambition to grow.

 

 

Partner: CyanGate

Used Product(s)
WoodWing Assets
marco-van-koelen Placeholder

Got any questions?

I'm here to help

About the customer

Drees Homes is a home builder that brings together production building and custom homes. Having been in the industry for 90 years, this family-owned company has grown from a one-man’s business into being America’s 14th largest privately owned home builder. With their authentic personal approach to customers, combined with integrations of modern technologies, the company operates in many markets across the United States (U.S.), including Austin, Dallas-Fort Worth, Nashville, Raleigh, Jacksonville, Cincinnati, Northern Kentucky, Cleveland, Houston, Indianapolis, Washington D.C., Virginia and Maryland.

On a sales level, Drees Homes’ different markets require varying products and designs.  The available home assets are dependent on the state, city and neighborhood. It is therefore of great importance that the online home visuals are accurate and, available home assets are for the right locations.

Before we implemented WoodWing Assets we had no central library for all of our images, there was no system to manage our digital assets at all for that matter. Now, the workflows are much more efficient and the marketing team can do considerably more work in the same amount of time.  

 

Cheryl Reynolds, Vice President of IT at Drees Homes

Challenges

Drees Homes offers customers the possibility to imagine their luxury home on the Drees Homes website. In order to offer an accurate and user-friendly website, all of the home items that customers can choose from need to be digitally stored and tagged properly. 

Manual insertion of metadata
These items need to have the correct metadata. The metadata ensure that the items are accurate and are therefore available for the customer in the preferred physical location. Before the WoodWing Assets implementation, these items weren’t labelled with such metadata.

No central library
All the home items, or assets, were saved both locally and in the cloud, within countless folders. There was no central library or organized system, so there was no clear overview of what assets were essentially available. This old way of working presented a challenge for the marketing team; having to sort through masses of assets.

Time-consuming
IT and marketing teams had to upload all assets individually and enrich them with metadata.

Evaluation

Drees Homes first heard of WoodWing Assets through Delta Faucet, a previously contracted vendor. The efficiency and speed with which Delta Faucet managed and shared their assets with Drees Homes inspired the employees. After being introduced to WoodWing Assets, Drees Homes considered a few other DAM suppliers before deciding on WoodWing. The reason WoodWing Assets was the most suitable partner for Drees Homes was its fit with the company; it is built to scale with their organization with the option to store an unlimited amount of assets. Its autoresizing and repurposing features and user-friendliness helped make the final decision.

We outgrew our own systems, so we needed to change the way we were working instead of constantly changing the systems we built decades ago. We needed a system that is flexible enough to integrate with our home systems, as well as grow with us.

 

Grant Jones, Systems Architect Manager at Drees Homes

Implementation

After Drees Homes decided to go with WoodWing Assets, Delta Faucet introduced Drees Homes to WoodWing’s local integration partner CyanGate. Because the integration entailed completely overhauling the existing workflow, the implementation started with a three-day analysis, followed by a proof of concept and a gradual roll-out. 

During the first analysis CyanGate looked at the existing IT and business infrastructure at Drees Homes, in particular the current digital asset inventory. The outcome of this analysis would help CyanGate with identifying the necessary system requirements to make the new solution as efficient as possible.

It became apparent for Drees Homes that they had a lot of digital cleaning up to do. Because there was no existing system or structure to manage the digital assets, the marketing team had to envision and determine a fully functional workflow, which WoodWing Assets would support.

The employees at Drees Homes articulated their wants and needs very clearly and looked beyond the DAM itself. They clearly envisioned what they wanted to achieve and the IT and marketing department received full support from the management. This made it easy for us to help them realize their desired workflow and growth.

 

James Gabele, Account Executive at CyanGate

Proof of Concept

A Proof of Concept was developed based on the three-day analysis and was tested with the key stakeholders of WoodWing Assets within Drees Homes: the IT and marketing departments. Throughout this phase, WoodWing Assets was used by the IT and marketing departments to enrich the assets’ metadata. 

After the Proof of Concept, Drees Homes was enthused about the improved efficiency and decided to carry on with WoodWing Assets. Since Drees Homes has subsidiaries and offices across the United States, they chose a gradual roll-out approach.

We had a great partner in CyanGate. Throughout the entire implementation process they were really considerate of our corporate needs and gave us enough time.

 

Abby Edwards, Marketing Communication Specialist at Drees Homes

Asset ingestion

15,000 existing assets had to be uploaded into the new DAM-system over the course of two and a half months. These processes used to be time consuming, but due to WoodWing Assets' flexibility, they were overcome relatively fast. The sorting of the assets was most time consuming, uploading the assets into WoodWing Assets on the other hand, was quick and efficient with the use of the bulk upload tool.

What made the implementation of WoodWing Assets extra interesting, is the fact that it’s integrated with Drees Homes’ Content Management System (CMS) and Product Information Management (PIM) system. This means that the metadata are not only easily uploaded using WoodWing Assets, but are also easily synchronized to the PIM system - the system in which Drees Homes stores the metadata and product information of the images - and repurposed for the CMS. This two-fold integration is crucial for an optimum workflow.

Drees Homes leveraged WoodWing Assets not only to overhaul their media management infrastructure but also turn individual knowledge into an institutional knowledge base in order to position themselves for the growth of the company. Centralized, organized and managed digital assets with the right toolset for integrated distribution of content will give Drees Homes a strategic advantage in building greater communities.

 

Bulent Dogan, CyanGate Senior Solution Architect / Founder

Results & benefits

  • WoodWing Assets is the core tool for the marketing and sales team and the system counts more than 300 users.
  • Workflow times for the marketing team are cut by one-third.
  • On average, 40 to 50 employees work with WoodWing Assets daily.
  • Since WoodWing Assets has gone live, 20,000 assets have been added to the existing 15,000, improving the end-user experience rapidly.
  • Workflow processes for sales, IT and marketing have improved nationwide.
  • Drees Homes now has a searchable central library, allowing all employees to efficiently search and organize assets, regardless of their physical location.
  • WoodWing Assets is so flexible, that it supports existing systems, but also allows more integrations to be added, making it sustainable for Drees Homes’ desired growth.
Placeholder

Discuss your challenges with one of our experts

Looking for a game-changing solution? Reach out to our sales team today and unlock your potential!

Contact us
Placeholder

"Among the most appreciated features are the storage space, the simplicity, and the ease with which it can be linked to our custom PIM"

Valentina Bonvini
Marketing Communication Manager
Placeholder