Why WoodWing
Why WoodWing

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Enterprise Information Management

Take charge of your content and information with Enterprise Information Management

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Unlock your potential

Unlock your potential with WoodWing's innovative solutions

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Content Orchestration

Managing content at scale has never been easier or more profitable

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Solutions

Content Creation

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Content Creation

Collaborate and create high-quality channel-neutral content

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Digital Asset Management

Manage and distribute digital assets for streamlined content

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Multichannel Publishing

Maximize reach with seamless multi-channel content publishing


Content Management

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Document Management

Centralize and control your documents, ensuring secure access

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Information Management

Become more agile, reduce risks and benefit from available data

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Knowledge Management

Bring knowledge and people together to work on quality

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Process Management

Organize and describe processes in a way that everyone can use

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Quality Management

Ensure together that you do the right things, and do them well

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Risk Management

Gain insight and control over every aspect of risk management.


Content Services

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Creative Workflow Services

Unleash creative potential with tailored support from experts

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Digital Publishing Services

Enhance digital publishing strategy with expert services

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App Integrations

Integrate WoodWing seamlessly into your existing tech stack

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WoodWing Cloud

Experience stress-free hosting, software maintenance, and more


FEATURED CONTENT PIECE

Der Spiegel

How one of Germany’s largest news publications increased editorial and production workflow efficiency using WoodWing’s publishing software.

Read this case
Products
Products

Take charge of your content

WoodWing Studio

Streamlined content creation and multichannel publishing solution

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Enterprise-grade digital asset management for streamlined workflows

WoodWing Swivle

Cloud-based DAM for seamless file management and collaboration

WoodWing Scienta

Software to collaborate on quality and have control over and maximize the benefits of the knowledge present in your organization.

WoodWing Xtendis

Secure digital archiving and document management system

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Powerful integration suite for seamless connectivity and automation

WoodWing Smart Styles

Efficient plugin for enhanced Adobe InDesign design workflows

Industries
Industries

We know your challenges

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Agencies

Optimized workflow, improved collaboration, and brand consistency

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Finance

Modern document and quality management helps you manage risks and improve processes

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Franchise

Ensure unity with document, quality, and knowledge management

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Healthcare

Always access the latest version of each process, protocol, guideline, or agreement

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Housing Corporations

Document management from context, always up-to-date, complete and accurate documents

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Manufacturing

Consistent branding, accelerated launches, and integrated content management

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Publishing

Efficient content creation, collaboration, and multichannel publishing

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Retail & eCommerce

Streamlined catalog and marketing content production for faster time-to-market

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Trade & Logistics

Increase efficiency with process, document, and quality management


Featured content piece

Bavaria

How Bavaria significantly improved its global brand management.

Read this case
Inspiration
Inspiration

Learning centre

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Success Stories

Read success stories from trusted organizations that rely on WoodWing's solutions

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eBooks & Whitepapers

Dive into in-depth knowledge with our comprehensive digital publications

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Videos

Lean back and enjoy one of our educational videos

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Events & Webinars

Meet us in person or virtually at one of our events or webinars


Latest articles

Overcoming retail industry challenges: how to deal with inconsistent branding and other retail pain points

Overcoming retail industry challenges: how to deal with inconsistent branding and other retail pain points

Is your organization ready for NIS2 and the DORA Act?

Is your organization ready for NIS2 and the DORA Act?

Successful data protection and cybersecurity management? Ensure the human dimension

Successful data protection and cybersecurity management? Ensure the human dimension

View all blog articles

Featured content piece

Medium Rare

How Content Agency Medium Rare delivers better client experiences and outcomes with WoodWing.

Read this case
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About WoodWing

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Job opportunities

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Press releases

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Partners

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Why WoodWing

How we help

icon-woodwing-enterprise-information-management-eim

Enterprise Information Management

Take charge of your content and information with Enterprise Information Management

icon-woodwing-unlock-your-potential

Unlock your potential

Unlock your potential with WoodWing's innovative solutions

icon-woodwing-content-orchestration

Content Orchestration

Managing content at scale has never been easier or more profitable

Solutions

Content Creation

icon-woodwing-content-creation

Content Creation

Collaborate and create high-quality channel-neutral content

icon-woodwing-dam

Digital Asset Management

Manage and distribute digital assets for streamlined content

icon-woodwing-multichannel-publishing

Multichannel Publishing

Maximize reach with seamless multi-channel content publishing


Content Management

icon-logo-woodwing-document-management

Document Management

Centralize and control your documents, ensuring secure access

icon-woodwing-information-management

Information Management

Become more agile, reduce risks and benefit from available data

icon-woodwing-knowledge-management

Knowledge Management

Bring knowledge and people together to work on quality

icon-woodwing-process-management

Process Management

Organize and describe processes in a way that everyone can use

icon-logo-woodwing-quality-management

Quality Management

Ensure together that you do the right things, and do them well

icon-woodwing-risk-management

Risk Management

Gain insight and control over every aspect of risk management.


Content Services

icon-woodwing-creative-workflow-services

Creative Workflow Services

Unleash creative potential with tailored support from experts

icon-woodwing-digital-publishing-service

Digital Publishing Services

Enhance digital publishing strategy with expert services

icon-woodwing-integrations

App Integrations

Integrate WoodWing seamlessly into your existing tech stack

icon-woodwing-cloud

WoodWing Cloud

Experience stress-free hosting, software maintenance, and more


FEATURED CONTENT PIECE

Der Spiegel

How one of Germany’s largest news publications increased editorial and production workflow efficiency using WoodWing’s publishing software.

Read this case
Products

Take charge of your content

WoodWing Studio

Streamlined content creation and multichannel publishing solution

WoodWing Studio

Collaborative content creation and multichannel publishing solution that simplifies workflows and streamlines production processes.

Assets Logo (base)

Enterprise-grade digital asset management for streamlined workflows

WoodWing Assets

Enterprise-grade digital asset management solution that streamlines your creative workflow and simplifies collaboration among team members.

WoodWing Swivle

Cloud-based DAM for seamless file management and collaboration

WoodWing Swivle

Cloud-based DAM solution for managing, sharing, and collaborating on digital files from anywhere and on any device.

WoodWing Scienta

Software to collaborate on quality and have control over and maximize the benefits of the knowledge present in your organization.

WoodWing Scienta

Quality management platform for regulated industries that simplifies compliance, knowledge sharing, and collaboration.

WoodWing Xtendis

Secure digital archiving and document management system

WoodWing Xtendis

Digital archiving and document management system that allows organizations to store, manage, and access their digital assets securely.

Connect Logo (base)

Powerful integration suite for seamless connectivity and automation

WoodWing Connect

Powerful integration suite, including APIs, webhooks, plugins, and the best-in-class iPaaS solution (powered by Workato).

WoodWing Smart Styles

Efficient plugin for enhanced Adobe InDesign design workflows

WoodWing Smart Styles

Plugin for Adobe InDesign that streamlines design workflows by allowing designers to apply predefined styles quickly.

Industries

We know your challenges

icon-woodwing-agencies

Agencies

Optimized workflow, improved collaboration, and brand consistency

icon-woodwing-finance

Finance

Modern document and quality management helps you manage risks and improve processes

icon-woodwing-franchise

Franchise

Ensure unity with document, quality, and knowledge management

icon-woodwing-healthcare

Healthcare

Always access the latest version of each process, protocol, guideline, or agreement

icon-logo-woodwing-housing-corporations

Housing Corporations

Document management from context, always up-to-date, complete and accurate documents

icon-woodwing-manufacturing

Manufacturing

Consistent branding, accelerated launches, and integrated content management

icon-woodwing-publishing

Publishing

Efficient content creation, collaboration, and multichannel publishing

icon-woodwing-retail-ecommerce

Retail & eCommerce

Streamlined catalog and marketing content production for faster time-to-market

icon-woodwing-transport-logistic

Trade & Logistics

Increase efficiency with process, document, and quality management

Featured content piece

Bavaria

How Bavaria significantly improved its global brand management.

Read this case
Inspiration

Learning centre

icon-woodwing-success-stories

Success Stories

Read success stories from trusted organizations that rely on WoodWing's solutions

icon-woodwing-ebooks-whitepapers

eBooks & Whitepapers

Dive into in-depth knowledge with our comprehensive digital publications

icon-logo-woodwing-videos

Videos

Lean back and enjoy one of our educational videos

icon-woodwing-events-and-webinars

Events & Webinars

Meet us in person or virtually at one of our events or webinars


Latest articles

Overcoming retail industry challenges: how to deal with inconsistent branding and other retail pain points

Overcoming retail industry challenges: how to deal with inconsistent branding and other retail pain points

Is your organization ready for NIS2 and the DORA Act?

Is your organization ready for NIS2 and the DORA Act?

Successful data protection and cybersecurity management? Ensure the human dimension

Successful data protection and cybersecurity management? Ensure the human dimension

View all blog articles

Featured content piece

Medium Rare

How Content Agency Medium Rare delivers better client experiences and outcomes with WoodWing.

Read this case
Company

About us

icon-woodwing-about-woodwing

About WoodWing

Discover our company's vision, mission, and innovative solutions

icon-woodwing-management-team

Management Team

Meet the leaders driving WoodWing's success and growth

icon-woodwing-contact

Contact

Reach out to us for inquiries, support, and collaboration


Jobs & Press

icon-woodwing-job-opportunities

Job opportunities

Explore exciting career opportunities and join our team

icon-woodwing-press-release

Press releases

Stay updated with our latest company news and announcements


Partners

icon-woodwing-partners

Partners

Explore our partners for local support and expanded capabilities

icon-woodwing-become-a-partner

Become a partner

Join our global partner network and grow with us


Want to work for us?

Developer

Would you like to further develop your development skills? As our developer you will learn all about new techniques and innovations.

Join our team
Contact us

Digital Asset Management

Multichannel Publishing

4 Minutes of reading

Success Story -
Fratelli Carli

How Fratelli Carli gets ready for another century of customer-centric communication.

Shape
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Results

  • Centralization, versioning, and content sharing
  • Publication history
  • InDesign plug-in for a smoother design workflow

 

Partner: GMDE

Used Product(s)
WoodWing Assets WoodWing Studio
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About the customer

In 1911, Giovanni Carli and his brothers started to sell olive oil from the family olive gardens directly to customer homes in Piemonte, Italy. Their father, Carlo Carli, had a printing plant, and this turned out to be the trump card to keep in touch with customers. In 1912 ‘Fratelli Carli’ printed their first price list, and since 1923 every customer has received the yearly Carli Almanac.

Today, the printing department is still the flagship of Fratelli Carli S.p.A. The company is based in the Italian coastal town of Imperia, employs over 300 people and specializes in mail order, web and social media sales of olive oil and typical Ligurian and Mediterranean food products. In addition, it operates twelve brand stores in Italy and exports its products to Austria, Switzerland, France, Germany, and the US.

Fratelli Carli gets ready for another century of customer-centric communication. Fratelli Carli has kept a strong focus on customer communication since its foundation in 1911. WoodWing Assets and the WoodWing Studio publishing system now allow them to centralize all digital content, and to deploy it according to the appropriate communication channel. The solution is part of their long-term goal: to offer a consistent customer experience through multichannel, 360° communication.

Challenge

As Fratelli Carli grew, the number of marketing campaigns and the amount of commercial content increased exponentially. As a result, the press department suffered disk space problems. This initiated the search for a new DAM.

Evaluation

But while analyzing DAM solutions, the company identified an underlying problem - content multiplication. Rather than reuse assets, many departments and content creators were duplicating assets for their own purposes, leading to large volumes of assets in the system. 

Requirements

It was, therefore, necessary to manage the customer communication processes in an integrated way. The solution had to link marketing campaigns to planning, creation, production and finalization, with centralized resources. But the real challenge was to insert it into the existing system context. Fratelli Carli selected WoodWing because the solution provided better content sharing and workflow management.

With WoodWing, the process is guided from the beginning, starting from the briefing phase, through production, towards shipment of the communication to the final customer.

 

Fabio Amendolagine, Press center manager

Implementation

Together, Fratelli Carli and GMDE meticulously mapped the entire process and then re-engineered it through WoodWing tools. GMDE then created a proof of concept, which was tested for two weeks. After further development and customization, the solution went live. The first month was used for training, inspection, and debugging. WoodWing Assets was easy to implement, with WoodWing Studio it took some time to get used to the new process before the benefits prevailed. Currently, around 40 users in ten different roles and departments are using WoodWing, from marketing to production and from web editors to external agencies.

Putting WoodWing Assets into production was very simple, as users were already used to a DAM. The software refined the existing practices, offering a better experience and additional features.

 

Fabio Amendolagine, Press center manager

Integration

Another key factor to selecting WoodWing was its potential to integrate with third party software, including PIM systems, Adobe CC, and more. In this case OIM, a PIM proposed by GMDE, is used to plan and distribute activities, to manage automation and to provide reporting on research, performance evaluation and delivery times. Integration with InDesign provides more efficient graphics work. Fratelli Carli and GMDE also plan to add another plug-in, to automatically import price lists from the databases. 

We really appreciate the versioning feature, which makes it possible to view the entire creative path. Messaging and sticky notes are also useful.

 

Fabio Amendolagine, Press center manager

Results & benefits

  • Optimized production process for printed materials
  • Easily share all publications internally
  • Platform accessible for external agencies, to manage the briefing process
  • Web Marketing can use the platform for business sites
  • Disk space optimization using versioning (cloud capability)
  • Integration of marketing campaigns, order management, worksheet creation, process monitoring and automatic coding
  • Increased productivity and simplified tasks in prepress, thanks to the InDesign plug-in
  • Messaging, reports and searches
  • Integrated planning of operational activities (e.g. calendars)
  • Archive of publications, communications and images
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"Among the most appreciated features are the storage space, the simplicity, and the ease with which it can be linked to our custom PIM"

Valentina Bonvini
Marketing Communication Manager
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