Digital Asset Management
6 Minutes of reading
Success Story - Harrier
How Harrier National restored competitive advantage for clients and themselves with WoodWing.
- All contracts generated by SalesForce CRM are integrated into WoodWing Assets, accompanied by metadata that drives the marketing automation process.
- Single source of truth for all digital assets used in the Marketing Cloud automation system.
- Enhanced agility in a demanding marketing, leading to improved services for clients.
Partner: Creative Folks
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About the customer
Founded in New South Wales in 1985, before expanding to New Zealand in 2006, Harrier National helps automotive dealerships to retain, build and manage their customer base.
A core pillar of their offer is Customer Retention Management services, using technology to help dealers to communicate with customers, strengthen relationships and generate revisits.
Our legacy business applications were a bottleneck. It wasn’t a matter of just fixing what was no longer adequate. We first needed to understand how all of these bespoke systems and functions worked together to make the business do what it had been doing.Ed Leong, Harrier’s Chief Transformation Officer
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"Among the most appreciated features are the storage space, the simplicity, and the ease with which it can be linked to our custom PIM"
Valentina BonviniMarketing Communication Manager
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