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Der Spiegel

How one of Germany’s largest news publications increased editorial and production workflow efficiency using WoodWing’s publishing software.

Read this case
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Streamlined content creation and multichannel publishing solution

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Simplified quality and process management for regulated industries

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Secure digital archiving and document management system

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Powerful integration suite for seamless connectivity and automation

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Efficient plugin for enhanced Adobe InDesign design workflows

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Agencies

Optimized workflow, improved collaboration, and brand consistency

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Finance

Modern document and quality management helps you manage risks and improve processes

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Franchise

Ensure unity with document, quality, and knowledge management

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Healthcare

Always access the latest version of each process, protocol, guideline, or agreement

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Housing Corporations

Document management from context, always up-to-date, complete and accurate documents

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Manufacturing

Consistent branding, accelerated launches, and integrated content management

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Publishing

Efficient content creation, collaboration, and multichannel publishing

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Retail & eCommerce

Streamlined catalog and marketing content production for faster time-to-market

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Trade & Logistics

Increase efficiency with process, document, and quality management


Featured content piece

Bavaria

How Bavaria significantly improved its global brand management.

Read this case
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Latest articles

Data governance: what is it and how do I approach it?

Data governance: what is it and how do I approach it?

Industry 4.0: the transformation of quality management in manufacturing

Industry 4.0: the transformation of quality management in manufacturing

Building a knowledge-driven organizational culture – how does it work?

Building a knowledge-driven organizational culture – how does it work?

View all blog articles

Featured content piece

Medium Rare

How Content Agency Medium Rare delivers better client experiences and outcomes with WoodWing.

Read this case
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Why WoodWing

How we help

icon-woodwing-enterprise-information-management-eim

Enterprise Information Management

Take charge of your content and information with Enterprise Information Management

icon-woodwing-unlock-your-potential

Unlock your potential

Unlock your potential with WoodWing's innovative solutions

icon-woodwing-content-orchestration

Content Orchestration

Managing content at scale has never been easier or more profitable

Solutions

Content Creation

icon-woodwing-content-creation

Content Creation

Collaborate and create high-quality channel-neutral content

icon-woodwing-dam

Digital Asset Management

Manage and distribute digital assets for streamlined content

icon-woodwing-multichannel-publishing

Multichannel Publishing

Maximize reach with seamless multi-channel content publishing


Content Management

icon-logo-woodwing-document-management

Document Management

Centralize and control your documents, ensuring secure access

icon-woodwing-information-management

Information Management

Become more agile, reduce risks and benefit from available data

icon-woodwing-knowledge-management

Knowledge Management

Share knowledge for better collaboration and productivity

icon-woodwing-process-management

Process Management

Document and optimize business processes for greater efficiency

icon-logo-woodwing-quality-management

Quality Management

Ensure consistent and compliant quality standards for your organization


Content Services

icon-woodwing-creative-workflow-services

Creative Workflow Services

Unleash creative potential with tailored support from experts

icon-woodwing-digital-publishing-service

Digital Publishing Services

Enhance digital publishing strategy with expert services

icon-woodwing-integrations

App Integrations

Integrate WoodWing seamlessly into your existing tech stack

icon-woodwing-cloud

WoodWing Cloud

Experience stress-free hosting, software maintenance, and more


FEATURED CONTENT PIECE

Der Spiegel

How one of Germany’s largest news publications increased editorial and production workflow efficiency using WoodWing’s publishing software.

Read this case
Products

Take charge of your content

WoodWing Studio

Streamlined content creation and multichannel publishing solution

WoodWing Studio

Collaborative content creation and multichannel publishing solution that simplifies workflows and streamlines production processes.

Assets Logo (base)

Enterprise-grade digital asset management for streamlined workflows

WoodWing Assets

Enterprise-grade digital asset management solution that streamlines your creative workflow and simplifies collaboration among team members.

WoodWing Swivle

Cloud-based DAM for seamless file management and collaboration

WoodWing Swivle

Cloud-based DAM solution for managing, sharing, and collaborating on digital files from anywhere and on any device.

WoodWing Scienta

Simplified quality and process management for regulated industries

WoodWing Scienta

Quality management platform for regulated industries that simplifies compliance, knowledge sharing, and collaboration.

WoodWing Xtendis

Secure digital archiving and document management system

WoodWing Xtendis

Digital archiving and document management system that allows organizations to store, manage, and access their digital assets securely.

Connect Logo (base)

Powerful integration suite for seamless connectivity and automation

WoodWing Connect

Powerful integration suite, including APIs, webhooks, plugins, and the best-in-class iPaaS solution (powered by Workato).

WoodWing Smart Styles

Efficient plugin for enhanced Adobe InDesign design workflows

WoodWing Smart Styles

Plugin for Adobe InDesign that streamlines design workflows by allowing designers to apply predefined styles quickly.

Industries

We know your challenges

icon-woodwing-agencies

Agencies

Optimized workflow, improved collaboration, and brand consistency

icon-woodwing-finance

Finance

Modern document and quality management helps you manage risks and improve processes

icon-woodwing-franchise

Franchise

Ensure unity with document, quality, and knowledge management

icon-woodwing-healthcare

Healthcare

Always access the latest version of each process, protocol, guideline, or agreement

icon-logo-woodwing-housing-corporations

Housing Corporations

Document management from context, always up-to-date, complete and accurate documents

icon-woodwing-manufacturing

Manufacturing

Consistent branding, accelerated launches, and integrated content management

icon-woodwing-publishing

Publishing

Efficient content creation, collaboration, and multichannel publishing

icon-woodwing-retail-ecommerce

Retail & eCommerce

Streamlined catalog and marketing content production for faster time-to-market

icon-woodwing-transport-logistic

Trade & Logistics

Increase efficiency with process, document, and quality management

Featured content piece

Bavaria

How Bavaria significantly improved its global brand management.

Read this case
Inspiration

Learning centre

icon-woodwing-success-stories

Success Stories

Read success stories from trusted organizations that rely on WoodWing's solutions

icon-woodwing-ebooks-whitepapers

eBooks & Whitepapers

Dive into in-depth knowledge with our comprehensive digital publications

icon-logo-woodwing-videos

Videos

Lean back and enjoy one of our educational videos

icon-woodwing-events-and-webinars

Events & Webinars

Meet us in person or virtually at one of our events or webinars


Latest articles

Data governance: what is it and how do I approach it?

Data governance: what is it and how do I approach it?

Industry 4.0: the transformation of quality management in manufacturing

Industry 4.0: the transformation of quality management in manufacturing

Building a knowledge-driven organizational culture – how does it work?

Building a knowledge-driven organizational culture – how does it work?

View all blog articles

Featured content piece

Medium Rare

How Content Agency Medium Rare delivers better client experiences and outcomes with WoodWing.

Read this case
Company

About us

icon-woodwing-about-woodwing

About WoodWing

Discover our company's vision, mission, and innovative solutions

icon-woodwing-management-team

Management Team

Meet the leaders driving WoodWing's success and growth

icon-woodwing-contact

Contact

Reach out to us for inquiries, support, and collaboration


Jobs & Press

icon-woodwing-job-opportunities

Job opportunities

Explore exciting career opportunities and join our team

icon-woodwing-press-release

Press releases

Stay updated with our latest company news and announcements


Partners

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Partners

Explore our partners for local support and expanded capabilities

icon-woodwing-become-a-partner

Become a partner

Join our global partner network and grow with us


Want to work for us?

Developer

Would you like to further develop your development skills? As our developer you will learn all about new techniques and innovations.

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Contact us

Digital Asset Management

Multichannel Publishing

5 Minutes of reading

Success Story - Medium Rare

How Medium Rare delivers better client experiences and outcomes with WoodWing.

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Results

  • Seamless integration of asset management, project management, and content creation tools to deliver end-to-end efficiencies.
  • Elimination of repetitive tasks, saving time and money, and freeing up time for creativity.
  • More sophisticated client workflow assists in attracting and retaining business.

Used Product(s)
WoodWing Assets WoodWing Studio
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About the customer

Medium Rare is a leading content agency, working with many of Australia's and New Zealand's most iconic brands. Based in Sydney, and with offices in Melbourne, Adelaide, and Auckland, its strong agency team helps brands tell amazing stories across all channels and formats – from print and web to podcasts and video.

The agency produces hundreds of magazine issues each year, including Australia’s highest-circulation publication, the Coles supermarket magazine.

Challenges

As a client services company, Medium Rare must not only deliver content that engages and delights customers but also provide a seamless process that makes its clients’ lives easier.

Managing hundreds of publications and digital projects each year, the team knew that optimizing processes would deliver benefits to both the business and clients.

Like many large agencies, it faced challenges around:
  • Siloed working and lack of transparency
  • Software systems that didn’t integrate
  • Double-handling of information and data input
  • Time wasted tracking down assets
  • Managing complex asset usage rights
  • Challenges in collaborating with multiple stakeholders

Before WoodWing, the agency was using multiple software systems with minimal integration. With staff working in silos, across different clients and projects, managers and colleagues needed regular updates on project status. And, thanks to the pandemic and staff working remotely, keeping up-to-date was no longer as simple as shouting across the office.

Valuable time was lost reviewing and reporting on progress, and there was duplication of work and admin keeping different systems up-to-date.

Access to assets wasn’t optimized, so staff often had to track down images and video for projects, querying usage rights and version history with colleagues. Receiving and sending assets to external parties was an old-fashioned process, using Dropbox and FTP to share images and artwork between users. This all added up to processes that were slower than they needed to be, meaning longer production schedules and reduced agility when responding to client requests.

Every time you can't find something or you've got to send an email or ask somebody, that's time wasted. It's a death of a thousand cuts, and it adds up”, says Owen Greenwell, Operations Director at Medium Rare Content Agency.

Evaluation

Medium Rare brought on an in-house workflow and IT expert, Owen Greenwell.

Owen’s 25-years’ experience in IT in the publishing industry, followed by several years as a WoodWing Solution Partner, meant he was already aware of WoodWing’s suite of software solutions and the benefits they bring to a business.

So when the agency decided to review and improve its software systems from project inception to completion, Owen was excited to explore a partnership with WoodWing.

We don't know what the next channel is going to be. But making sure your assets are futureproofed, you have the right metadata, you’ve got somewhere that's easy to share, and you’ve partnered with a company who's prepared to think about how to make content work in these new platforms as they come in – that's the most important thing for me.

 

Karla Courtney, Digital Director, Medium Rare Content Agency

Implementation

Medium Rare has created a best-in-breed software stack that’s bespoke to its clients’ needs.

The agency now has a seamless workflow from project brief to delivery, combining:

  • WoodWing Assets for asset management
  • WoodWing Studio for multi-channel content creation
  • Adobe Creative Suite for layout and design
  • Wrike for project management

This stack offers integrated and automated workflows across multiple systems, complete transparency within the organization, and a standardized working environment for all staff.

Operations Director Owen explains this set-up makes the creation process faster and better – staff have quicker access to creative files, can see project status and actions at a glance, and work across multiple projects and clients within the same intuitive software ecosystem.

Real-time updates are synced across the stack, which means that regardless of which software staff work most in, everyone knows a project’s status at a glance. This saves valuable time in meetings, says Owen, as there’s no need to discuss project status anymore.

WoodWing’s ability to integrate with other software was a key part of the purchase decision, says Owen. By combining multiple solutions to create a more effective workflow, the agency can deliver better outcomes. “Ultimately, we’re a client services company. So everything we do has to be for the benefit of the client.”

Not only do clients benefit from faster turnaround times and improved outputs, but WoodWing’s tools and integrations also create a more modern and dynamic experience for clients.

The days of emailing PDFs are over", says Owen. With WoodWing Studio, the agency can obtain client review and approval online, before creating final files for print or online publication. This makes the process quicker and easier for time-poor clients as well as agency staff.

Implementing WoodWing’s solutions has also delivered business growth for Medium Rare, by anchoring its creative practice in processes that improve delivery and build client confidence. This supports client acquisition and expands the services it can offer to clients.

At the end of the day, what it's enabling us to do is focus on writing amazing stories, getting amazing photos and videos, and then getting it all out there quickly.

 

Karla Courtney, Digital Director, Medium Rare Content Agency

Results & Benefits

  • Seamless integration of asset management, project management, and content creation tools to deliver end-to-end efficiencies
  • Elimination of repetitive tasks, saving time and money, and freeing up time for creativity
  • More sophisticated client workflow assists in attracting and retaining business
  • More dynamic client experiences and faster response times
  • Greater project transparency and oversight
  • Easier project administration (including faster project setup time, content use tracking, and client billing)
  • Consistent experience for staff, whether they work onsite or remotely, as employees or contractors
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