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Why WoodWing

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Enterprise Information Management

Take charge of your content and information with Enterprise Information Management

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Unlock your potential

Unlock your potential with WoodWing's innovative solutions

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Content Orchestration

Managing content at scale has never been easier or more profitable

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Content Creation

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Content Creation

Collaborate and create high-quality channel-neutral content

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Digital Asset Management

Manage and distribute digital assets for streamlined content

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Multichannel Publishing

Maximize reach with seamless multi-channel content publishing


Content Management

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Document Management

Centralize and control your documents, ensuring secure access

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Information Management

Become more agile, reduce risks and benefit from available data

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Knowledge Management

Share knowledge for better collaboration and productivity

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Process Management

Document and optimize business processes for greater efficiency

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Quality Management

Ensure consistent and compliant quality standards for your organization


Content Services

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Creative Workflow Services

Unleash creative potential with tailored support from experts

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Digital Publishing Services

Enhance digital publishing strategy with expert services

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App Integrations

Integrate WoodWing seamlessly into your existing tech stack

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WoodWing Cloud

Experience stress-free hosting, software maintenance, and more


FEATURED CONTENT PIECE

Der Spiegel

How one of Germany’s largest news publications increased editorial and production workflow efficiency using WoodWing’s publishing software.

Read this case
Products
Products

Take charge of your content

WoodWing Studio

Streamlined content creation and multichannel publishing solution

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Enterprise-grade digital asset management for streamlined workflows

WoodWing Swivle

Cloud-based DAM for seamless file management and collaboration

WoodWing Scienta

Simplified quality and process management for regulated industries

WoodWing Xtendis

Secure digital archiving and document management system

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Powerful integration suite for seamless connectivity and automation

WoodWing Smart Styles

Efficient plugin for enhanced Adobe InDesign design workflows

Industries
Industries

We know your challenges

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Agencies

Optimized workflow, improved collaboration, and brand consistency

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Finance

Modern document and quality management helps you manage risks and improve processes

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Franchise

Ensure unity with document, quality, and knowledge management

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Healthcare

Always access the latest version of each process, protocol, guideline, or agreement

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Housing Corporations

Document management from context, always up-to-date, complete and accurate documents

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Manufacturing

Consistent branding, accelerated launches, and integrated content management

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Publishing

Efficient content creation, collaboration, and multichannel publishing

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Retail & eCommerce

Streamlined catalog and marketing content production for faster time-to-market

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Trade & Logistics

Increase efficiency with process, document, and quality management


Featured content piece

Bavaria

How Bavaria significantly improved its global brand management.

Read this case
Inspiration
Inspiration

Learning centre

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Success Stories

Read success stories from trusted organizations that rely on WoodWing's solutions

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eBooks & Whitepapers

Dive into in-depth knowledge with our comprehensive digital publications

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Videos

Lean back and enjoy one of our educational videos

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Events & Webinars

Meet us in person or virtually at one of our events or webinars


Latest articles

How value based care is changing healthcare and the continuum of care

How value based care is changing healthcare and the continuum of care

Total Quality Management (TQM): continuous process optimization for top products and services

Total Quality Management (TQM): continuous process optimization for top products and services

All you need to know about Digital Asset Management (DAM)

All you need to know about Digital Asset Management (DAM)

View all blog articles

Featured content piece

Medium Rare

How Content Agency Medium Rare delivers better client experiences and outcomes with WoodWing.

Read this case
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About WoodWing

Discover our company's vision, mission, and innovative solutions

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Contact

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Job opportunities

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Press releases

Stay updated with our latest company news and announcements


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Partners

Explore our partners for local support and expanded capabilities

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Why WoodWing

How we help

icon-woodwing-enterprise-information-management-eim

Enterprise Information Management

Take charge of your content and information with Enterprise Information Management

icon-woodwing-unlock-your-potential

Unlock your potential

Unlock your potential with WoodWing's innovative solutions

icon-woodwing-content-orchestration

Content Orchestration

Managing content at scale has never been easier or more profitable

Solutions

Content Creation

icon-woodwing-content-creation

Content Creation

Collaborate and create high-quality channel-neutral content

icon-woodwing-dam

Digital Asset Management

Manage and distribute digital assets for streamlined content

icon-woodwing-multichannel-publishing

Multichannel Publishing

Maximize reach with seamless multi-channel content publishing


Content Management

icon-logo-woodwing-document-management

Document Management

Centralize and control your documents, ensuring secure access

icon-woodwing-information-management

Information Management

Become more agile, reduce risks and benefit from available data

icon-woodwing-knowledge-management

Knowledge Management

Share knowledge for better collaboration and productivity

icon-woodwing-process-management

Process Management

Document and optimize business processes for greater efficiency

icon-logo-woodwing-quality-management

Quality Management

Ensure consistent and compliant quality standards for your organization


Content Services

icon-woodwing-creative-workflow-services

Creative Workflow Services

Unleash creative potential with tailored support from experts

icon-woodwing-digital-publishing-service

Digital Publishing Services

Enhance digital publishing strategy with expert services

icon-woodwing-integrations

App Integrations

Integrate WoodWing seamlessly into your existing tech stack

icon-woodwing-cloud

WoodWing Cloud

Experience stress-free hosting, software maintenance, and more


FEATURED CONTENT PIECE

Der Spiegel

How one of Germany’s largest news publications increased editorial and production workflow efficiency using WoodWing’s publishing software.

Read this case
Products

Take charge of your content

WoodWing Studio

Streamlined content creation and multichannel publishing solution

WoodWing Studio

Collaborative content creation and multichannel publishing solution that simplifies workflows and streamlines production processes.

Assets Logo (base)

Enterprise-grade digital asset management for streamlined workflows

WoodWing Assets

Enterprise-grade digital asset management solution that streamlines your creative workflow and simplifies collaboration among team members.

WoodWing Swivle

Cloud-based DAM for seamless file management and collaboration

WoodWing Swivle

Cloud-based DAM solution for managing, sharing, and collaborating on digital files from anywhere and on any device.

WoodWing Scienta

Simplified quality and process management for regulated industries

WoodWing Scienta

Quality management platform for regulated industries that simplifies compliance, knowledge sharing, and collaboration.

WoodWing Xtendis

Secure digital archiving and document management system

WoodWing Xtendis

Digital archiving and document management system that allows organizations to store, manage, and access their digital assets securely.

Connect Logo (base)

Powerful integration suite for seamless connectivity and automation

WoodWing Connect

Powerful integration suite, including APIs, webhooks, plugins, and the best-in-class iPaaS solution (powered by Workato).

WoodWing Smart Styles

Efficient plugin for enhanced Adobe InDesign design workflows

WoodWing Smart Styles

Plugin for Adobe InDesign that streamlines design workflows by allowing designers to apply predefined styles quickly.

Industries

We know your challenges

icon-woodwing-agencies

Agencies

Optimized workflow, improved collaboration, and brand consistency

icon-woodwing-finance

Finance

Modern document and quality management helps you manage risks and improve processes

icon-woodwing-franchise

Franchise

Ensure unity with document, quality, and knowledge management

icon-woodwing-healthcare

Healthcare

Always access the latest version of each process, protocol, guideline, or agreement

icon-logo-woodwing-housing-corporations

Housing Corporations

Document management from context, always up-to-date, complete and accurate documents

icon-woodwing-manufacturing

Manufacturing

Consistent branding, accelerated launches, and integrated content management

icon-woodwing-publishing

Publishing

Efficient content creation, collaboration, and multichannel publishing

icon-woodwing-retail-ecommerce

Retail & eCommerce

Streamlined catalog and marketing content production for faster time-to-market

icon-woodwing-transport-logistic

Trade & Logistics

Increase efficiency with process, document, and quality management

Featured content piece

Bavaria

How Bavaria significantly improved its global brand management.

Read this case
Inspiration

Learning centre

icon-woodwing-success-stories

Success Stories

Read success stories from trusted organizations that rely on WoodWing's solutions

icon-woodwing-ebooks-whitepapers

eBooks & Whitepapers

Dive into in-depth knowledge with our comprehensive digital publications

icon-logo-woodwing-videos

Videos

Lean back and enjoy one of our educational videos

icon-woodwing-events-and-webinars

Events & Webinars

Meet us in person or virtually at one of our events or webinars


Latest articles

How value based care is changing healthcare and the continuum of care

How value based care is changing healthcare and the continuum of care

Total Quality Management (TQM): continuous process optimization for top products and services

Total Quality Management (TQM): continuous process optimization for top products and services

All you need to know about Digital Asset Management (DAM)

All you need to know about Digital Asset Management (DAM)

View all blog articles

Featured content piece

Medium Rare

How Content Agency Medium Rare delivers better client experiences and outcomes with WoodWing.

Read this case
Company

About us

icon-woodwing-about-woodwing

About WoodWing

Discover our company's vision, mission, and innovative solutions

icon-woodwing-management-team

Management Team

Meet the leaders driving WoodWing's success and growth

icon-woodwing-contact

Contact

Reach out to us for inquiries, support, and collaboration


Jobs & Press

icon-woodwing-job-opportunities

Job opportunities

Explore exciting career opportunities and join our team

icon-woodwing-press-release

Press releases

Stay updated with our latest company news and announcements


Partners

icon-woodwing-partners

Partners

Explore our partners for local support and expanded capabilities

icon-woodwing-become-a-partner

Become a partner

Join our global partner network and grow with us


Want to work for us?

Developer

Would you like to further develop your development skills? As our developer you will learn all about new techniques and innovations.

Join our team
Contact us

Digital Asset Management

Multichannel Publishing

4 Minutes of reading

Success Story - NCOI

How NCOI is managing marketing content for thirteen brands efficiently.

Shape
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Results

  • A clear, time-saving workflow.
  • Publish content for all brands to all channels at any time.
  • Shorter time-to-market.

 

Partner: Qonqord

Used Product(s)
WoodWing Assets WoodWing Studio
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About the customer

The mission of NCOI Groep is to provide people (young and old) with the best possible education and training. They facilitate 'Lifelong Learning' in The Netherlands. In addition to NCOI Opleidingen, the best-known brand, various renowned training organizations are part of the group, such as Scheidegger, NTI, Schoevers, ISBW, Computrain, Markus Verbeek Praehep, NIBE-SVV, Pro Education, ISES, LECTRIC, Bestuursacademie Nederland and Luzac. The company has approximately 1,800 employees and some 3,500 active freelance professionals. NCOI Group is preferred supplier to most of the Top 500 organizations in The Netherlands.

WoodWing is the content conductor; it orchestrates access to information. It also makes sure that Adobe InDesign templates are filled with content, information from the PIM system and the planning information from our back office systems.

 

Ferry Olie, Manager Business Transformation and Innovation

 

Challenge

The marketing department is responsible for recruiting students for all brands. They employ radio and TV advertising, and the website and especially brochures play a crucial role.

Course texts are an important instrument to promote the various courses on the website in a clear and appealing manner. Their previous method required all training brochures to be ready before the course texts could be published to the website. As a result, much valuable time was lost. They often used the same content from different back office systems.

When preparing marketing texts for the different brands, this similar content was reused in various channels, both online and offline, by means of copying and pasting. Corrections always had to be made in multiple places in case of a change. This was a very time-consuming, but above all an error-prone process.

Although NCOI has several starting moments per year, many students traditionally look around in April and May for information on following a course. Because of this - and also due to the large number of courses offered by NCOI - there is great pressure on the process, to be able to ship the brochures in April.

Evaluation

That’s why a wish list was drawn up, to improve and simplify the brochure development process:

  • Publish flexibly at any time to both online and offline channels.
  • Reduce the time to publish new courses.
  • More efficient layout and publication processes, by taking advantage of better and less error-prone ways to create content.

All digital and offline (print) content had to be managed in a medium-neutral way, independent of the channel and the brand. NCOI was looking for a platform to enrich its back office content with commercial texts and images, so they could be published to the relevant online and offline channels for the brand in question.

Creating paper brochures is extremely important to bring our education proposition to the person responsible for training within organizations. The brochures are developed specifically for this target group. Drafting and editing all brochures was a very time-consuming process, involving many different departments.

 

Ferry Olie, Manager Business Transformation and Innovation

Implementation / Integration

After a market survey, NCOI decided to develop a PIM (Product Information Management) system in which all course data is managed, like the price, product quality and training title.

The WoodWing Studio (formerly Enterprise) multichannel CMS and publishing workflow solution was selected to enrich the content from the PIM and the planning system. That content is displayed within the WoodWing environment, and enriched with commercial texts and images specific to the brand. The ‘publishing tool’ plans all content elements for the print publications to brochure pages.

The designers perform final processing in the layout, without having to worry about the content anymore. In this way, the layout of the brochures can be prepared with a high degree of predictability and flexibility, with the shortest possible lead times.

Both PIM and CMS feature statuses. If content in the PIM system is set to ‘ready for publication’, the data is prepared for the various digital channels. The CMS systems of the various NCOI brands use a pull mechanism to retrieve this content. Qonqord utilized a ‘content API’ to achieve this.

Results & benefits

  • A clear, time-saving workflow for every training program.
  • Training brochures are no longer created and published in a lengthy, sequential process. Multiple activities can now take place in parallel, more quickly and automatically.
  • The design team receives fully automatically laid-out pages for the different brands.
  • PDF training brochures are automatically generated and put in the correct website location for future students.
  • New content for all brands can be published to all channels at any time.
  • Shorter time-to-market, to get courses at an earlier stage to the attention of the students.
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"Among the most appreciated features are the storage space, the simplicity, and the ease with which it can be linked to our custom PIM"

Valentina Bonvini
Marketing Communication Manager
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