Success Story – Quad

The solution

Quad’s leadership, familiar with WoodWing from their publishing backgrounds, evaluated multiple DAM options. Quad’s tech lead, recognizing the ease of use, enterprise-grade capabilities, and straightforward interface of WoodWing Assets 10 (formerly branded as WoodWing Swivle), approached the decision with an objective eye, focused solely on finding the best fit for the team’s needs. Throughout the demos, the team encountered trade-offs with other platforms, which either provided extensive enterprise power but required intensive setup and technical management or were easier to implement but lacked essential features. Quad needed something robust enough to support an enterprise, and easy enough to manage for a growing, dynamic team.

WoodWing Assets 10 struck the perfect balance, providing powerful, enterprise-grade features within an approachable, low-maintenance interface. It fits Quad’s specific needs without forcing the team to sacrifice usability or manage excessive technical overhead.

As a result, Quad’s creative services, production, and IT teams chose it as the ideal solution. The platform’s visual previews and version tracking stood out as valuable features for maintaining organization and quick asset identification while requiring minimal customization.

“I love the visual aspect of WoodWing Assets – opening it up and instantly seeing what I need without having to search by name has saved us so much time,” shares Christine DePedro, Design Production Manager. “For a visual thinker, this feature has been a game-changer.”

WoodWing Assets' user-friendly approach ensured a smooth adoption process, making it easy for team members to transition from previous storage systems without extensive training.

WoodWing Assets took what was previously a time-intensive process and turned it into something that we can now handle in a couple of hours. Our team has gained a valuable productivity boost, giving us more time to focus on the work that truly matters.

Erik Spooner – Creative Director at Quad

Results and benefits

Since implementing WoodWing Assets 10, Quad has experienced measurable improvements in productivity and streamlined workflows. The external communications team, for instance, has seen a significant reduction in time spent managing asset requests, allowing them to focus more on content creation and delivery. Team members quickly adapted to the intuitive interface, and onboarding new employees has become a simplified process. Leveraging custom metadata and query features, Quad can now manage file routing and tracking effectively, supporting an organized, scalable workflow across the expanded team.

Key features of WoodWing Assets for Quad

• Visual asset management enables easy identification of assets, improving speed and accuracy.
• Seamless integration with Adobe InDesign simplifies workflows by connecting directly with the design tools Quad’s team uses most.
• Version control provides granular tracking to prevent outdated or duplicate assets.
• A user-friendly interface supports a smooth transition from previous systems, encouraging quick adoption and reducing onboarding time.