Why WoodWing Solutions
Solutions

Content Creation

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Content Creation

Collaborate and create high-quality channel-neutral content

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Digital Asset Management

Manage and distribute digital assets for streamlined content

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Multichannel Publishing

Maximize reach with seamless multi-channel content publishing

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Content Orchestration

Managing content at scale has never been easier or more profitable


Content Management

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Document Management

Centralize and control your documents, ensuring secure access

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Information Management

Become more agile, reduce risks and benefit from available data

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Knowledge Management

Bring knowledge and people together to work on quality

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Process Management

Describe and organize processes and make them accessible to everyone

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Quality Management

Collectively ensure that you do the right things in the right way

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Risk Management

Gain insight and control over every aspect of risk management.


Content Services

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AI Governance

Develop and distribute your own AI policies and stay compliant

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Creative Workflow Services

Unleash creative potential with tailored support from experts

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Digital Publishing Services

Enhance digital publishing strategy with expert services

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App Integrations

Integrate WoodWing seamlessly into your existing tech stack

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WoodWing Cloud

Experience stress-free hosting, software maintenance, and more


FEATURED CONTENT PIECE

Der Spiegel

How one of Germany’s largest news publications increased editorial and production workflow efficiency using WoodWing’s publishing software.

Read this case
Products
Products

Take charge of your content

WoodWing Studio

Streamlined content creation and multichannel publishing solution

Assets Logo (base)

Enterprise-grade digital asset management for streamlined workflows

WoodWing Swivle

Cloud-based DAM for seamless file management and collaboration

WoodWing Scienta

Software to collaborate on quality and have control over and maximize the benefits of the knowledge present in your organization.

WoodWing Xtendis

Secure digital archiving and document management system

Connect Logo (base)

Powerful integration suite for seamless connectivity and automation

WoodWing Smart Styles

Efficient plugin for enhanced Adobe InDesign design workflows

Industries
Industries

We know your challenges

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Agencies

Optimized workflow, improved collaboration, and brand consistency

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Finance

Modern document and quality management helps you manage risks and improve processes

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Franchise

Ensure unity with document, quality, and knowledge management

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Healthcare

Always access the latest version of each process, protocol, guideline, or agreement

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Housing Corporations

Document management from context, always up-to-date, complete and accurate documents

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Manufacturing

Consistent branding, accelerated launches, and integrated content management

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Publishing

Efficient content creation, collaboration, and multichannel publishing

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Retail & eCommerce

Streamlined catalog and marketing content production for faster time-to-market

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Trade & Logistics

Increase efficiency with process, document, and quality management


Featured content piece

Bavaria

How Bavaria significantly improved its global brand management.

Read this case
Inspiration
Inspiration

Learning centre

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Success Stories

Read success stories from trusted organizations that rely on WoodWing's solutions

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eBooks & Whitepapers

Dive into in-depth knowledge with our comprehensive digital publications

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Videos

Lean back and enjoy one of our educational videos

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Events & Webinars

Meet us in person or virtually at one of our events or webinars


Latest articles

Application integration as the key to success

Application integration as the key to success

Innovation, Insights, and Community come together at WoodWing Uncovered APAC

Innovation, Insights, and Community come together at WoodWing Uncovered APAC

What is quality management? And how do you approach it?

What is quality management? And how do you approach it?

View all blog articles

Featured content piece

Medium Rare

How Content Agency Medium Rare delivers better client experiences and outcomes with WoodWing.

Read this case
Company
Company

About us

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About WoodWing

Discover our company's vision, mission, and innovative solutions

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Management Team

Meet the leaders driving WoodWing's success and growth

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Contact

Reach out to us for inquiries, support, and collaboration


Jobs & Press

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Job opportunities

Explore exciting career opportunities and join our team

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Press releases & news

Stay updated with our latest company news and announcements


Partners

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Partners

Explore our partners for local support and expanded capabilities

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Become a partner

Join our global partner network and grow with us


Want to work for us?

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Would you like to further develop your development skills? As our developer you will learn all about new techniques and innovations.

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Why WoodWing Solutions

Content Creation

icon-woodwing-content-creation

Content Creation

Collaborate and create high-quality channel-neutral content

icon-woodwing-dam

Digital Asset Management

Manage and distribute digital assets for streamlined content

icon-woodwing-multichannel-publishing

Multichannel Publishing

Maximize reach with seamless multi-channel content publishing

icon-woodwing-content-orchestration

Content Orchestration

Managing content at scale has never been easier or more profitable


Content Management

icon-logo-woodwing-document-management

Document Management

Centralize and control your documents, ensuring secure access

icon-woodwing-information-management

Information Management

Become more agile, reduce risks and benefit from available data

icon-woodwing-knowledge-management

Knowledge Management

Bring knowledge and people together to work on quality

icon-woodwing-process-management

Process Management

Describe and organize processes and make them accessible to everyone

icon-logo-woodwing-quality-management

Quality Management

Collectively ensure that you do the right things in the right way

icon-woodwing-risk-management

Risk Management

Gain insight and control over every aspect of risk management.


Content Services

icon-logo-woodwing-ai-governance

AI Governance

Develop and distribute your own AI policies and stay compliant

icon-woodwing-creative-workflow-services

Creative Workflow Services

Unleash creative potential with tailored support from experts

icon-woodwing-digital-publishing-service

Digital Publishing Services

Enhance digital publishing strategy with expert services

icon-woodwing-integrations

App Integrations

Integrate WoodWing seamlessly into your existing tech stack

icon-woodwing-cloud

WoodWing Cloud

Experience stress-free hosting, software maintenance, and more


FEATURED CONTENT PIECE

Der Spiegel

How one of Germany’s largest news publications increased editorial and production workflow efficiency using WoodWing’s publishing software.

Read this case
Products

Take charge of your content

WoodWing Studio

Streamlined content creation and multichannel publishing solution

WoodWing Studio

Collaborative content creation and multichannel publishing solution that simplifies workflows and streamlines production processes.

Assets Logo (base)

Enterprise-grade digital asset management for streamlined workflows

WoodWing Assets

Enterprise-grade digital asset management solution that streamlines your creative workflow and simplifies collaboration among team members.

WoodWing Swivle

Cloud-based DAM for seamless file management and collaboration

WoodWing Swivle

Cloud-based DAM solution for managing, sharing, and collaborating on digital files from anywhere and on any device.

WoodWing Scienta

Software to collaborate on quality and have control over and maximize the benefits of the knowledge present in your organization.

WoodWing Scienta

Quality management platform for regulated industries that simplifies compliance, knowledge sharing, and collaboration.

WoodWing Xtendis

Secure digital archiving and document management system

WoodWing Xtendis

Digital archiving and document management system that allows organizations to store, manage, and access their digital assets securely.

Connect Logo (base)

Powerful integration suite for seamless connectivity and automation

WoodWing Connect

Powerful integration suite, including APIs, webhooks, plugins, and the best-in-class iPaaS solution (powered by Workato).

WoodWing Smart Styles

Efficient plugin for enhanced Adobe InDesign design workflows

WoodWing Smart Styles

Plugin for Adobe InDesign that streamlines design workflows by allowing designers to apply predefined styles quickly.

Industries

We know your challenges

icon-woodwing-agencies

Agencies

Optimized workflow, improved collaboration, and brand consistency

icon-woodwing-finance

Finance

Modern document and quality management helps you manage risks and improve processes

icon-woodwing-franchise

Franchise

Ensure unity with document, quality, and knowledge management

icon-woodwing-healthcare

Healthcare

Always access the latest version of each process, protocol, guideline, or agreement

icon-logo-woodwing-housing-corporations

Housing Corporations

Document management from context, always up-to-date, complete and accurate documents

icon-woodwing-manufacturing

Manufacturing

Consistent branding, accelerated launches, and integrated content management

icon-woodwing-publishing

Publishing

Efficient content creation, collaboration, and multichannel publishing

icon-woodwing-retail-ecommerce

Retail & eCommerce

Streamlined catalog and marketing content production for faster time-to-market

icon-woodwing-transport-logistic

Trade & Logistics

Increase efficiency with process, document, and quality management

Featured content piece

Bavaria

How Bavaria significantly improved its global brand management.

Read this case
Inspiration

Learning centre

icon-woodwing-success-stories

Success Stories

Read success stories from trusted organizations that rely on WoodWing's solutions

icon-woodwing-ebooks-whitepapers

eBooks & Whitepapers

Dive into in-depth knowledge with our comprehensive digital publications

icon-logo-woodwing-videos

Videos

Lean back and enjoy one of our educational videos

icon-woodwing-events-and-webinars

Events & Webinars

Meet us in person or virtually at one of our events or webinars


Latest articles

Application integration as the key to success

Application integration as the key to success

Innovation, Insights, and Community come together at WoodWing Uncovered APAC

Innovation, Insights, and Community come together at WoodWing Uncovered APAC

What is quality management? And how do you approach it?

What is quality management? And how do you approach it?

View all blog articles

Featured content piece

Medium Rare

How Content Agency Medium Rare delivers better client experiences and outcomes with WoodWing.

Read this case
Company

About us

icon-woodwing-about-woodwing

About WoodWing

Discover our company's vision, mission, and innovative solutions

icon-woodwing-management-team

Management Team

Meet the leaders driving WoodWing's success and growth

icon-woodwing-contact

Contact

Reach out to us for inquiries, support, and collaboration


Jobs & Press

icon-woodwing-job-opportunities

Job opportunities

Explore exciting career opportunities and join our team

icon-woodwing-press-release

Press releases & news

Stay updated with our latest company news and announcements


Partners

icon-woodwing-partners

Partners

Explore our partners for local support and expanded capabilities

icon-woodwing-become-a-partner

Become a partner

Join our global partner network and grow with us


Want to work for us?

Developer

Would you like to further develop your development skills? As our developer you will learn all about new techniques and innovations.

Join our team
Contact us

Digital Asset Management

Multichannel Publishing

4 minutes reading time

Success Story – Bauer Media Group

How the Bauer Media Group unified editorial workflows and improved collaboration across Germany, the UK, and Poland with WoodWing's DAM and editorial system environment.

Shape
success-story-logo-bauer
Results

  • Centralized system implementation: centralized DAM and editorial system enforced for better collaboration and content reuse.
  • Enhanced efficiency: SmartTemplates use and support team unification increased daily efficiency and streamlined support.
  • Improved employee engagement: workshops raised employee engagement, fostering a collaborative environment.
  • Cost reduction: Assets and Studio integration enabled content reuse, cutting costs and raising operational efficiency.

Partner: a&f systems

Used product(s)
WoodWing Assets WoodWing Studio
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Any questions?

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About the client

Since the fall of 2021, the Bauer Media Group, a family-owned media company, has been relying on and working across countries on the WoodWing system environment.

The consistently successful Bauer Media Group publishes content for millions of people across Europe, ranging from print and online publications to radio and audio entertainment, price comparison services for consumers, and digital marketing services.

The 16,000 employees pursue a common goal: to deliver content and services that enrich people's daily lives. Together with a&f systems, Bauer Media has taken a big step towards the future – with WoodWings product range as a solid foundation.

The initial situation

Until now, the three countries participating in this Bauer Media Group project – Germany, the UK, and Poland – each employed its own editorial workflow. Even though the same editorial system was used in Germany and the UK, the teams in both countries operated separately. All three teams used a different DAM system with its own workflows and connected systems, which blocked the option of a comprehensive availability of content throughout the group.

The challenge

Bauer Media wanted to tackle the biggest challenges: managing the three different languages more efficiently, unifying the different processes used in each of the three countries, and the ability to reuse content – something that was not possible before. To meet these challenges, the cultures, working styles, and habits of the three countries had to be united. Other aspects to consider were the different structures of the teams involved and the differences in knowledge levels.

Bauer's company size forced them to look for options that allowed a high degree of standardization in the construction and integration and in the day-to-day production and maintenance. Bauer expected that the training, briefing, and engagement of a large group of users from three different countries would be a major challenge. While that assumption was accurate, it turned out that this step was not just a challenge—it was also a huge success.

The goal

Bauer Media aimed to establish a central system for editorial workflows and digital asset management that works well for Germany, Poland, and the United Kingdom – and enables and pushes collaboration between the countries. Centralized, obviously, but also easy to use and expand along with the company's growth. Besides meeting the aforementioned criteria, Bauer pushed to create a standardized framework in terms of functionality, user authorization, and structure – to meet the wants and needs of all three regions involved – that would also be able to run and accommodate daily operations in all three countries, making the lives of 1,600 users working on more than 260 publications, a whole lot easier.

Easily reusing content across regions was another important goal Bauer set to fulfill, mainly to lower costs and increase efficiency. Hence, Bauer Media initially sought a DAM system to centralize asset management. Progressive insight, through various workshops by a&f systems and WoodWing, pointed out that a simultaneous implementation of an editorial system would be more effective.

The solution

WoodWing offered the solution for Bauer Media's requirements by combining two core products (WoodWing Assets and WoodWing Studio) into one package.

The options provided by these two products were further extended through integrations with other systems. The benefits of combining two products go beyond the obvious advantage that both products come from one supplier and can enhance each other's functionalities; the combination of an editorial system and a DAM system covers the requirements of all countries involved. An additional bonus comes from WoodWing's standardized layout templates that are easy to work with and help save time in employees' daily schedules. A best-of-breed approach allowed a&f systems to replace previously used products and connect the new tools to other systems in the tech stack.

Since this was the first large-scale WoodWing Cloud project in Europe (based on the number of users, amount of content, and geographical extent), the help provided by A&F really made it a success.

The process

The project started in the summer of 2020 and was divided into several phases right from the get-go to migrate (segments of) publications to the new Global Publishing System (GPS, the editorial system environment) in manageable chunks – with WoodWing's products in the center and the integrated peripheral systems used for production around those. Despite each country having its basic requirements for the project, the methodologies used were consolidated and mapped into a single system.

The first step was to develop the interface for the transition from the previous to the new system, after which the old systems were gradually transitioned to WoodWing's production environment, which went live in autumn 2021. Workshops helped define standardized user groups and authorizations, and the establishment of a uniform technical structure for brands and layouts – so-called SmartTemplates, which are InDesign templates developed to make the production of the majority of magazines as simple and automated as possible – ensured a simple integration process and future use. Digital article structures and components were standardized for integration to maintain flexibility and allow easy reuse. The transition phase was completed by developing interfaces to Monday.com (planning) and Amendo (image optimization) and the gradual rollout of plugins for WoodWing Studio and WoodWing Assets.

While the initial plan followed a hybrid approach, the unforeseen constant stream of (too many) new tasks, requirements, and technical challenges turned out to be unmanageable due to sheer volume and complexity. The switch to a ‘classic’ DevOps sprint model for more control over workload and developments turned out to be the right choice. The practices, tools, and cultural philosophy included in the adjusted approach were designed to automate and integrate processes between software development and IT departments. The standardization of the workflow allows for a quick transition of developments into productive operations, which helps to motivate teams during long-running projects like this one.

The conclusion

The use of the aforementioned SmartTemplates made daily work significantly more efficient. Instead of using three support teams (one for every country), support is now one team working across all three countries – a result of the new, uniform way of working. In the same way, employees can also support each other across countries in case of problems. The project also helped further improve WoodWing Cloud, based on suggestions made continuously throughout the project. Within Bauer Media, collaboration between the different countries improved significantly due to the encouragement and low effort required to reuse content across countries.

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